Ignoring the stock price of a company, what are the underlying trends that tell us a business is past the growth phase? Typically, we'll see the trend of both return on capital employed (ROCE) declining and this usually coincides with a decreasing amount of capital employed. This combination can tell you that not only is the company investing less, it's earning less on what it does invest. So after glancing at the trends within New World Department Store China (HKG:825), we weren't too hopeful.
What Is Return On Capital Employed (ROCE)?
For those that aren't sure what ROCE is, it measures the amount of pre-tax profits a company can generate from the capital employed in its business. To calculate this metric for New World Department Store China, this is the formula:
Return on Capital Employed = Earnings Before Interest and Tax (EBIT) ÷ (Total Assets - Current Liabilities)
0.017 = HK$116m ÷ (HK$9.9b - HK$2.9b) (Based on the trailing twelve months to June 2025).
Therefore, New World Department Store China has an ROCE of 1.7%. Ultimately, that's a low return and it under-performs the Multiline Retail industry average of 6.5%.
View our latest analysis for New World Department Store China
While the past is not representative of the future, it can be helpful to know how a company has performed historically, which is why we have this chart above. If you'd like to look at how New World Department Store China has performed in the past in other metrics, you can view this free graph of New World Department Store China's past earnings, revenue and cash flow.
So How Is New World Department Store China's ROCE Trending?
In terms of New World Department Store China's historical ROCE trend, it isn't fantastic. The company used to generate 3.3% on its capital five years ago but it has since fallen noticeably. In addition to that, New World Department Store China is now employing 21% less capital than it was five years ago. The combination of lower ROCE and less capital employed can indicate that a business is likely to be facing some competitive headwinds or seeing an erosion to its moat. If these underlying trends continue, we wouldn't be too optimistic going forward.
In Conclusion...
In summary, it's unfortunate that New World Department Store China is shrinking its capital base and also generating lower returns. Unsurprisingly then, the stock has dived 74% over the last five years, so investors are recognizing these changes and don't like the company's prospects. That being the case, unless the underlying trends revert to a more positive trajectory, we'd consider looking elsewhere.
One more thing to note, we've identified 2 warning signs with New World Department Store China and understanding them should be part of your investment process.
If you want to search for solid companies with great earnings, check out this free list of companies with good balance sheets and impressive returns on equity.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.