Returns Are Gaining Momentum At China Literature (HKG:772)

March 06, 2022
  •  Updated
June 22, 2022
Source: Shutterstock

If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for? Amongst other things, we'll want to see two things; firstly, a growing return on capital employed (ROCE) and secondly, an expansion in the company's amount of capital employed. This shows us that it's a compounding machine, able to continually reinvest its earnings back into the business and generate higher returns. Speaking of which, we noticed some great changes in China Literature's (HKG:772) returns on capital, so let's have a look.

Return On Capital Employed (ROCE): What is it?

For those who don't know, ROCE is a measure of a company's yearly pre-tax profit (its return), relative to the capital employed in the business. Analysts use this formula to calculate it for China Literature:

Return on Capital Employed = Earnings Before Interest and Tax (EBIT) ÷ (Total Assets - Current Liabilities)

0.064 = CN¥1.2b ÷ (CN¥23b - CN¥4.5b) (Based on the trailing twelve months to June 2021).

Therefore, China Literature has an ROCE of 6.4%. Ultimately, that's a low return and it under-performs the Media industry average of 9.4%.

See our latest analysis for China Literature

SEHK:772 Return on Capital Employed March 6th 2022

Above you can see how the current ROCE for China Literature compares to its prior returns on capital, but there's only so much you can tell from the past. If you'd like, you can check out the forecasts from the analysts covering China Literature here for free.

So How Is China Literature's ROCE Trending?

The fact that China Literature is now generating some pre-tax profits from its prior investments is very encouraging. The company was generating losses five years ago, but now it's earning 6.4% which is a sight for sore eyes. Not only that, but the company is utilizing 251% more capital than before, but that's to be expected from a company trying to break into profitability. We like this trend, because it tells us the company has profitable reinvestment opportunities available to it, and if it continues going forward that can lead to a multi-bagger performance.

Our Take On China Literature's ROCE

To the delight of most shareholders, China Literature has now broken into profitability. Investors may not be impressed by the favorable underlying trends yet because over the last three years the stock has only returned 5.1% to shareholders. So exploring more about this stock could uncover a good opportunity, if the valuation and other metrics stack up.

If you'd like to know about the risks facing China Literature, we've discovered 1 warning sign that you should be aware of.

If you want to search for solid companies with great earnings, check out this free list of companies with good balance sheets and impressive returns on equity.

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About SEHK:772

China Literature

China Literature Limited, an investment holding company, operates an online literature platform in the People’s Republic of China.

Flawless balance sheet and fair value.