Stock Analysis

Calculating The Fair Value Of Amuse Group Holding Limited (HKG:8545)

Today we will run through one way of estimating the intrinsic value of Amuse Group Holding Limited (HKG:8545) by taking the forecast future cash flows of the company and discounting them back to today's value. We will take advantage of the Discounted Cash Flow (DCF) model for this purpose. There's really not all that much to it, even though it might appear quite complex.

We would caution that there are many ways of valuing a company and, like the DCF, each technique has advantages and disadvantages in certain scenarios. For those who are keen learners of equity analysis, the Simply Wall St analysis model here may be something of interest to you.

See our latest analysis for Amuse Group Holding

The method

We're using the 2-stage growth model, which simply means we take in account two stages of company's growth. In the initial period the company may have a higher growth rate and the second stage is usually assumed to have a stable growth rate. To start off with, we need to estimate the next ten years of cash flows. Seeing as no analyst estimates of free cash flow are available to us, we have extrapolate the previous free cash flow (FCF) from the company's last reported value. We assume companies with shrinking free cash flow will slow their rate of shrinkage, and that companies with growing free cash flow will see their growth rate slow, over this period. We do this to reflect that growth tends to slow more in the early years than it does in later years.

A DCF is all about the idea that a dollar in the future is less valuable than a dollar today, and so the sum of these future cash flows is then discounted to today's value:

10-year free cash flow (FCF) estimate

2022202320242025202620272028202920302031
Levered FCF (HK$, Millions) HK$8.69mHK$9.19mHK$9.61mHK$9.95mHK$10.2mHK$10.5mHK$10.7mHK$11.0mHK$11.2mHK$11.3m
Growth Rate Estimate SourceEst @ 7.66%Est @ 5.81%Est @ 4.51%Est @ 3.6%Est @ 2.96%Est @ 2.52%Est @ 2.21%Est @ 1.99%Est @ 1.84%Est @ 1.73%
Present Value (HK$, Millions) Discounted @ 7.4% HK$8.1HK$8.0HK$7.8HK$7.5HK$7.2HK$6.9HK$6.5HK$6.2HK$5.9HK$5.6

("Est" = FCF growth rate estimated by Simply Wall St)
Present Value of 10-year Cash Flow (PVCF) = HK$69m

After calculating the present value of future cash flows in the initial 10-year period, we need to calculate the Terminal Value, which accounts for all future cash flows beyond the first stage. The Gordon Growth formula is used to calculate Terminal Value at a future annual growth rate equal to the 5-year average of the 10-year government bond yield of 1.5%. We discount the terminal cash flows to today's value at a cost of equity of 7.4%.

Terminal Value (TV)= FCF2031 × (1 + g) ÷ (r – g) = HK$11m× (1 + 1.5%) ÷ (7.4%– 1.5%) = HK$195m

Present Value of Terminal Value (PVTV)= TV / (1 + r)10= HK$195m÷ ( 1 + 7.4%)10= HK$96m

The total value, or equity value, is then the sum of the present value of the future cash flows, which in this case is HK$165m. To get the intrinsic value per share, we divide this by the total number of shares outstanding. Relative to the current share price of HK$0.1, the company appears about fair value at a 19% discount to where the stock price trades currently. The assumptions in any calculation have a big impact on the valuation, so it is better to view this as a rough estimate, not precise down to the last cent.

dcf
SEHK:8545 Discounted Cash Flow November 9th 2021

Important assumptions

The calculation above is very dependent on two assumptions. The first is the discount rate and the other is the cash flows. Part of investing is coming up with your own evaluation of a company's future performance, so try the calculation yourself and check your own assumptions. The DCF also does not consider the possible cyclicality of an industry, or a company's future capital requirements, so it does not give a full picture of a company's potential performance. Given that we are looking at Amuse Group Holding as potential shareholders, the cost of equity is used as the discount rate, rather than the cost of capital (or weighted average cost of capital, WACC) which accounts for debt. In this calculation we've used 7.4%, which is based on a levered beta of 1.206. Beta is a measure of a stock's volatility, compared to the market as a whole. We get our beta from the industry average beta of globally comparable companies, with an imposed limit between 0.8 and 2.0, which is a reasonable range for a stable business.

Looking Ahead:

Valuation is only one side of the coin in terms of building your investment thesis, and it ideally won't be the sole piece of analysis you scrutinize for a company. DCF models are not the be-all and end-all of investment valuation. Instead the best use for a DCF model is to test certain assumptions and theories to see if they would lead to the company being undervalued or overvalued. If a company grows at a different rate, or if its cost of equity or risk free rate changes sharply, the output can look very different. For Amuse Group Holding, there are three pertinent factors you should explore:

  1. Risks: Be aware that Amuse Group Holding is showing 4 warning signs in our investment analysis , and 1 of those shouldn't be ignored...
  2. Management:Have insiders been ramping up their shares to take advantage of the market's sentiment for 8545's future outlook? Check out our management and board analysis with insights on CEO compensation and governance factors.
  3. Other Solid Businesses: Low debt, high returns on equity and good past performance are fundamental to a strong business. Why not explore our interactive list of stocks with solid business fundamentals to see if there are other companies you may not have considered!

PS. Simply Wall St updates its DCF calculation for every Hong Kong stock every day, so if you want to find the intrinsic value of any other stock just search here.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

About SEHK:8545

Amuse Group Holding

An investment holding company, designs, markets, distributes, and sells toys and related products in Hong Kong, Japan, the United States, the People’s Republic of China, Taiwan, South Korea, Germany, Australia, Italy, France, and internationally.

Flawless balance sheet and fair value.

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