Stock Analysis

Institutional investors control 42% of Puuilo Oyj (HEL:PUUILO) and were rewarded last week after stock increased 4.2%

Key Insights

  • Institutions' substantial holdings in Puuilo Oyj implies that they have significant influence over the company's share price
  • A total of 20 investors have a majority stake in the company with 51% ownership
  • Using data from analyst forecasts alongside ownership research, one can better assess the future performance of a company

If you want to know who really controls Puuilo Oyj (HEL:PUUILO), then you'll have to look at the makeup of its share registry. The group holding the most number of shares in the company, around 42% to be precise, is institutions. Put another way, the group faces the maximum upside potential (or downside risk).

Last week’s 4.2% gain means that institutional investors were on the positive end of the spectrum even as the company has shown strong longer-term trends. The gains from last week would have further boosted the one-year return to shareholders which currently stand at 31%.

Let's take a closer look to see what the different types of shareholders can tell us about Puuilo Oyj.

View our latest analysis for Puuilo Oyj

ownership-breakdown
HLSE:PUUILO Ownership Breakdown June 2nd 2025

What Does The Institutional Ownership Tell Us About Puuilo Oyj?

Many institutions measure their performance against an index that approximates the local market. So they usually pay more attention to companies that are included in major indices.

As you can see, institutional investors have a fair amount of stake in Puuilo Oyj. This suggests some credibility amongst professional investors. But we can't rely on that fact alone since institutions make bad investments sometimes, just like everyone does. When multiple institutions own a stock, there's always a risk that they are in a 'crowded trade'. When such a trade goes wrong, multiple parties may compete to sell stock fast. This risk is higher in a company without a history of growth. You can see Puuilo Oyj's historic earnings and revenue below, but keep in mind there's always more to the story.

earnings-and-revenue-growth
HLSE:PUUILO Earnings and Revenue Growth June 2nd 2025

Our data indicates that hedge funds own 10% of Puuilo Oyj. That catches my attention because hedge funds sometimes try to influence management, or bring about changes that will create near term value for shareholders. Ampfield Management, L.P. is currently the company's largest shareholder with 10% of shares outstanding. In comparison, the second and third largest shareholders hold about 10% and 4.9% of the stock. Markku Tuomaala, who is the third-largest shareholder, also happens to hold the title of Member of the Board of Directors.

Looking at the shareholder registry, we can see that 51% of the ownership is controlled by the top 20 shareholders, meaning that no single shareholder has a majority interest in the ownership.

While it makes sense to study institutional ownership data for a company, it also makes sense to study analyst sentiments to know which way the wind is blowing. Quite a few analysts cover the stock, so you could look into forecast growth quite easily.

Insider Ownership Of Puuilo Oyj

The definition of company insiders can be subjective and does vary between jurisdictions. Our data reflects individual insiders, capturing board members at the very least. Management ultimately answers to the board. However, it is not uncommon for managers to be executive board members, especially if they are a founder or the CEO.

I generally consider insider ownership to be a good thing. However, on some occasions it makes it more difficult for other shareholders to hold the board accountable for decisions.

We can report that insiders do own shares in Puuilo Oyj. This is a big company, so it is good to see this level of alignment. Insiders own €71m worth of shares (at current prices). If you would like to explore the question of insider alignment, you can click here to see if insiders have been buying or selling.

General Public Ownership

The general public-- including retail investors -- own 41% stake in the company, and hence can't easily be ignored. While this size of ownership may not be enough to sway a policy decision in their favour, they can still make a collective impact on company policies.

Next Steps:

It's always worth thinking about the different groups who own shares in a company. But to understand Puuilo Oyj better, we need to consider many other factors. For example, we've discovered 1 warning sign for Puuilo Oyj that you should be aware of before investing here.

If you are like me, you may want to think about whether this company will grow or shrink. Luckily, you can check this free report showing analyst forecasts for its future.

NB: Figures in this article are calculated using data from the last twelve months, which refer to the 12-month period ending on the last date of the month the financial statement is dated. This may not be consistent with full year annual report figures.

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Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

About HLSE:PUUILO

Puuilo Oyj

Operates a discount retail chain in Finland.

Flawless balance sheet with solid track record.

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