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Puuilo OyjHLSE:PUUILO Stock Report

Market Cap €1.1b
Share Price
€12.84
€14.25
9.9% undervalued intrinsic discount
1Y-2.5%
7D0.3%
1D
Portfolio Value
View

Puuilo Oyj

HLSE:PUUILO Stock Report

Market Cap: €1.1b

Puuilo Oyj (PUUILO) Stock Overview

Operates a discount retail chain in Finland. More details

PUUILO fundamental analysis
Snowflake Score
Valuation1/6
Future Growth3/6
Past Performance5/6
Financial Health6/6
Dividends3/6

PUUILO Community Fair Values

Create Narrative

See what 13 others think this stock is worth. Follow their fair value or set your own to get alerts.

Puuilo Oyj Competitors

Price History & Performance

Summary of share price highs, lows and changes for Puuilo Oyj
Historical stock prices
Current Share Price€12.84
52 Week High€15.29
52 Week Low€11.30
Beta0.61
1 Month Change-4.75%
3 Month Change6.20%
1 Year Change-2.51%
3 Year Change80.08%
5 Year Changen/a
Change since IPO76.86%

Recent News & Updates

Narrative Update May 02

PUUILO: Future Returns Will Rely On Dividends And Share Repurchases

Puuilo Oyj's analyst price target remains steady at €14.25, with analysts pointing to only marginal tweaks in discount rate, revenue growth, profit margin and future P/E assumptions that do not materially shift their view on the shares. What's in the News Puuilo plans to start share repurchases on 27 March 2026, with authorization from the May 2025 AGM to buy back up to 8,477,695 shares, equal to 10% of issued share capital, using unrestricted equity and potentially derivatives.
Narrative Update Apr 17

PUUILO: Future Returns Will Depend On Dividends And Share Repurchases

Analysts have kept the fair value estimate for Puuilo Oyj steady at €14.25, with only marginal adjustments to inputs such as the discount rate and assumed future P/E. These adjustments together support an unchanged price target level.
Narrative Update Apr 03

PUUILO: Future Returns Will Rely On Dividend And Share Repurchase Support

Analysts have adjusted their price target for Puuilo Oyj upward by €0.10 to €14.25, reflecting slightly revised assumptions on discount rate, revenue growth, profit margins and future P/E multiples. What's in the News Puuilo Oyj has commenced share repurchases on March 27, 2026, under an AGM mandate allowing buybacks of up to 8,477,695 shares, equal to 10% of issued share capital, with authorization in place until the next AGM or no later than July 31, 2026 (Key Developments).
Analysis Article Mar 28

Analysts Have Made A Financial Statement On Puuilo Oyj's (HEL:PUUILO) Full-Year Report

Investors in Puuilo Oyj ( HEL:PUUILO ) had a good week, as its shares rose 5.9% to close at €12.36 following the...

Recent updates

Narrative Update May 02

PUUILO: Future Returns Will Rely On Dividends And Share Repurchases

Puuilo Oyj's analyst price target remains steady at €14.25, with analysts pointing to only marginal tweaks in discount rate, revenue growth, profit margin and future P/E assumptions that do not materially shift their view on the shares. What's in the News Puuilo plans to start share repurchases on 27 March 2026, with authorization from the May 2025 AGM to buy back up to 8,477,695 shares, equal to 10% of issued share capital, using unrestricted equity and potentially derivatives.
Narrative Update Apr 17

PUUILO: Future Returns Will Depend On Dividends And Share Repurchases

Analysts have kept the fair value estimate for Puuilo Oyj steady at €14.25, with only marginal adjustments to inputs such as the discount rate and assumed future P/E. These adjustments together support an unchanged price target level.
Narrative Update Apr 03

PUUILO: Future Returns Will Rely On Dividend And Share Repurchase Support

Analysts have adjusted their price target for Puuilo Oyj upward by €0.10 to €14.25, reflecting slightly revised assumptions on discount rate, revenue growth, profit margins and future P/E multiples. What's in the News Puuilo Oyj has commenced share repurchases on March 27, 2026, under an AGM mandate allowing buybacks of up to 8,477,695 shares, equal to 10% of issued share capital, with authorization in place until the next AGM or no later than July 31, 2026 (Key Developments).
Analysis Article Mar 28

Analysts Have Made A Financial Statement On Puuilo Oyj's (HEL:PUUILO) Full-Year Report

Investors in Puuilo Oyj ( HEL:PUUILO ) had a good week, as its shares rose 5.9% to close at €12.36 following the...
Narrative Update Mar 20

PUUILO: Future Returns Will Stay Underappreciated As Margins Ease And Discount Rate Rises

Analysts have slightly trimmed their price target for Puuilo Oyj to €14.15 from €14.40, citing updated assumptions for the discount rate, revenue growth, profit margin and future P/E. Valuation Changes Fair Value: Trimmed slightly from €14.40 to €14.15 per share.
Narrative Update Feb 22

PUUILO: Future Returns Will Stay Underappreciated As Guidance Holds And Assumptions Stay Steady

Analysts kept their Puuilo Oyj fair value estimate steady at €14.40 per share, citing only marginal tweaks to inputs such as the discount rate, long term revenue growth, profit margin and future P/E assumptions rather than any broad change in their view of the company. What's in the News Puuilo appointed Annu von Weymarn as interim CFO and member of the Management Team, effective 1 January 2026.
Narrative Update Feb 08

PUUILO: Future Returns Will Stay Underappreciated As Guidance Holds And Assumptions Stay Steady

Analysts have fine tuned their view on Puuilo Oyj, keeping fair value unchanged at €14.40 while making only small adjustments to the discount rate, growth, margin, and future P/E assumptions. This reflects a broadly steady outlook with modest tweaks to their pricing model.
Narrative Update Jan 25

PUUILO: Future Returns Will Stay Underappreciated As Guidance Tightens And Risk Assumptions Ease

Analysts have maintained their price target on Puuilo Oyj at €14.40. This reflects only very small updated inputs to the discount rate, revenue growth, profit margin and future P/E assumptions, rather than any major shift in their view of the company.
Narrative Update Jan 10

PUUILO: Future Returns Will Remain Attractively Underappreciated As Pricing Assumptions Improve

Analysts have made a small upward adjustment to their fair value estimate for Puuilo Oyj to €14.40 per share, reflecting slightly updated assumptions for the discount rate, long term revenue growth, profit margin and future P/E. Valuation Changes The fair value estimate has been adjusted slightly from €14.33 to €14.40 per share.
Narrative Update Dec 25

PUUILO: Future Returns Are Expected To Remain Attractively Underappreciated

Analysts have modestly raised their price target for Puuilo Oyj to €18.76 from €18.37, citing slightly improved long term valuation multiples despite minor tweaks to the discount rate, revenue growth, and margin assumptions. Valuation Changes Fair Value Estimate remains unchanged at €14.33 per share, indicating no material shift in intrinsic value assumptions.
Narrative Update Dec 10

PUUILO: Future Expansion And Earnings Outlook Will Likely Remain Balanced

Analysts have modestly reduced their price target on Puuilo Oyj to approximately €14.33 from about €15.03, reflecting slightly higher perceived risk, a marginally softer long term growth and margin profile, and a lower expected future P E multiple. What's in the News Puuilo Oyj reiterated its earnings guidance for the 2025 financial year and maintained its outlook despite a slightly more cautious analyst stance (company guidance).
Analysis Article Dec 09

Risks To Shareholder Returns Are Elevated At These Prices For Puuilo Oyj (HEL:PUUILO)

Puuilo Oyj's ( HEL:PUUILO ) price-to-earnings (or "P/E") ratio of 22.7x might make it look like a sell right now...
Analysis Article Oct 09

Puuilo Oyj (HEL:PUUILO) Will Pay A Dividend Of €0.35

Puuilo Oyj ( HEL:PUUILO ) will pay a dividend of €0.35 on the 23rd of October. This will take the annual payment to...
Analysis Article Oct 07

Calculating The Fair Value Of Puuilo Oyj (HEL:PUUILO)

Key Insights The projected fair value for Puuilo Oyj is €16.53 based on 2 Stage Free Cash Flow to Equity With €14.14...
Analysis Article Sep 17

Puuilo Oyj's (HEL:PUUILO) Dividend Will Be €0.35

Puuilo Oyj's ( HEL:PUUILO ) investors are due to receive a payment of €0.35 per share on 23rd of October. This makes...
Narrative Update Sep 13

New Stores, Private Labels And Automation Will Secure Long-Term Success

Upward revisions in consensus revenue growth forecasts and a lower future P/E multiple have driven an increase in the consensus analyst price target for Puuilo Oyj from €14.07 to €15.03. Valuation Changes Summary of Valuation Changes for Puuilo Oyj The Consensus Analyst Price Target has risen from €14.07 to €15.03.
Analysis Article Sep 02

Puuilo Oyj (HEL:PUUILO) Is Due To Pay A Dividend Of €0.35

Puuilo Oyj's ( HEL:PUUILO ) investors are due to receive a payment of €0.35 per share on 23rd of October. This makes...
Analysis Article Jul 12

Investors Shouldn't Overlook The Favourable Returns On Capital At Puuilo Oyj (HEL:PUUILO)

Did you know there are some financial metrics that can provide clues of a potential multi-bagger? Firstly, we'll want...
Analysis Article May 16

Puuilo Oyj (HEL:PUUILO) Will Pay A Larger Dividend Than Last Year At €0.35

Puuilo Oyj's ( HEL:PUUILO ) dividend will be increasing from last year's payment of the same period to €0.35 on 2nd of...
Analysis Article Apr 27

Puuilo Oyj's (HEL:PUUILO) Dividend Will Be Increased To €0.35

The board of Puuilo Oyj ( HEL:PUUILO ) has announced that it will be paying its dividend of €0.35 on the 2nd of June...
Analysis Article Apr 12

Puuilo Oyj (HEL:PUUILO) Is Increasing Its Dividend To €0.35

Puuilo Oyj ( HEL:PUUILO ) has announced that it will be increasing its dividend from last year's comparable payment on...
Analysis Article Apr 01

Earnings Update: Puuilo Oyj (HEL:PUUILO) Just Reported Its Full-Year Results And Analysts Are Updating Their Forecasts

As you might know, Puuilo Oyj ( HEL:PUUILO ) recently reported its full-year numbers. Puuilo Oyj reported in line with...
User avatar
New Narrative Feb 07

7 New Stores And Private Label Focus Will Strengthen Future Market Presence

Expansion with new stores and higher-margin private label sales boosts revenue potential and profitability.
Analysis Article Dec 12

Puuilo Oyj's (HEL:PUUILO) P/E Still Appears To Be Reasonable

With a price-to-earnings (or "P/E") ratio of 20.2x Puuilo Oyj ( HEL:PUUILO ) may be sending bearish signals at the...
Analysis Article Sep 20

Puuilo Oyj (HEL:PUUILO) Has Announced A Dividend Of €0.19

The board of Puuilo Oyj ( HEL:PUUILO ) has announced that it will pay a dividend on the 24th of October, with investors...
Analysis Article Sep 16

Analysts Are Updating Their Puuilo Oyj (HEL:PUUILO) Estimates After Its Second-Quarter Results

Last week saw the newest quarterly earnings release from Puuilo Oyj ( HEL:PUUILO ), an important milestone in the...
Analysis Article Sep 06

Puuilo Oyj (HEL:PUUILO) Is Due To Pay A Dividend Of €0.19

The board of Puuilo Oyj ( HEL:PUUILO ) has announced that it will pay a dividend on the 24th of October, with investors...
Analysis Article Aug 19

Puuilo Oyj (HEL:PUUILO) Will Pay A Dividend Of €0.19

The board of Puuilo Oyj ( HEL:PUUILO ) has announced that it will pay a dividend on the 24th of October, with investors...
Analysis Article Jul 22

Puuilo Oyj (HEL:PUUILO) Has Announced A Dividend Of €0.19

Puuilo Oyj ( HEL:PUUILO ) will pay a dividend of €0.19 on the 24th of October. This will take the dividend yield to an...
Analysis Article Jun 06

Puuilo Oyj (HEL:PUUILO) Is Due To Pay A Dividend Of €0.19

The board of Puuilo Oyj ( HEL:PUUILO ) has announced that it will pay a dividend on the 24th of October, with investors...
Analysis Article May 23

Puuilo Oyj (HEL:PUUILO) Is Due To Pay A Dividend Of €0.19

Puuilo Oyj's ( HEL:PUUILO ) investors are due to receive a payment of €0.19 per share on 24th of October. This will...
Analysis Article Apr 22

Puuilo Oyj (HEL:PUUILO) Has Announced That It Will Be Increasing Its Dividend To €0.19

Puuilo Oyj ( HEL:PUUILO ) will increase its dividend from last year's comparable payment on the 29th of May to €0.19...
Analysis Article Apr 08

Puuilo Oyj (HEL:PUUILO) Is Increasing Its Dividend To €0.19

Puuilo Oyj ( HEL:PUUILO ) has announced that it will be increasing its dividend from last year's comparable payment on...
Analysis Article Apr 03

Why Puuilo Oyj's (HEL:PUUILO) Earnings Are Better Than They Seem

Puuilo Oyj ( HEL:PUUILO ) announced a healthy earnings result recently, and the market rewarded it with a strong uplift...
Analysis Article Mar 30

Puuilo Oyj (HEL:PUUILO) Analysts Are Pretty Bullish On The Stock After Recent Results

It's been a pretty great week for Puuilo Oyj ( HEL:PUUILO ) shareholders, with its shares surging 13% to €9.91 in the...
Analysis Article Mar 29

Unpleasant Surprises Could Be In Store For Puuilo Oyj's (HEL:PUUILO) Shares

When close to half the companies in Finland have price-to-earnings ratios (or "P/E's") below 17x, you may consider...
Analysis Article Feb 16

Here's Why Puuilo Oyj (HEL:PUUILO) Has Caught The Eye Of Investors

For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to...
Analysis Article Jan 12

When Should You Buy Puuilo Oyj (HEL:PUUILO)?

Puuilo Oyj ( HEL:PUUILO ), is not the largest company out there, but it saw significant share price movement during...

Shareholder Returns

PUUILOFI Multiline RetailFI Market
7D0.3%2.5%1.4%
1Y-2.5%-8.1%29.1%

Return vs Industry: PUUILO exceeded the Finnish Multiline Retail industry which returned -8.1% over the past year.

Return vs Market: PUUILO underperformed the Finnish Market which returned 29.1% over the past year.

Price Volatility

Is PUUILO's price volatile compared to industry and market?
PUUILO volatility
PUUILO Average Weekly Movement4.3%
Multiline Retail Industry Average Movement5.2%
Market Average Movement5.1%
10% most volatile stocks in FI Market8.0%
10% least volatile stocks in FI Market3.2%

Stable Share Price: PUUILO has not had significant price volatility in the past 3 months compared to the Finnish market.

Volatility Over Time: PUUILO's weekly volatility (4%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
1982950Juha Saarelawww.puuilo.fi

Puuilo Oyj operates a discount retail chain in Finland. The company offers products in the categories of building supplies, tools, HVAC and electrical accessories, pet food and supplies, car accessories, groceries, household products, garden supplies, free-time, and other accessories, as well as services. It sells its products through its retail chain and online stores.

Puuilo Oyj Fundamentals Summary

How do Puuilo Oyj's earnings and revenue compare to its market cap?
PUUILO fundamental statistics
Market cap€1.08b
Earnings (TTM)€56.00m
Revenue (TTM)€442.30m
19.3x
P/E Ratio
2.4x
P/S Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
PUUILO income statement (TTM)
Revenue€442.30m
Cost of Revenue€273.30m
Gross Profit€169.00m
Other Expenses€113.00m
Earnings€56.00m

Last Reported Earnings

Jan 31, 2026

Next Earnings Date

Jun 11, 2026

Earnings per share (EPS)0.67
Gross Margin38.21%
Net Profit Margin12.66%
Debt/Equity Ratio70.7%

How did PUUILO perform over the long term?

See historical performance and comparison

Dividends

5.1%
Current Dividend Yield
82%
Payout Ratio

Does PUUILO pay a reliable dividends?

See PUUILO dividend history and benchmarks
When do you need to buy PUUILO by to receive an upcoming dividend?
Puuilo Oyj dividend dates
Ex Dividend DateMay 18 2026
Dividend Pay DateMay 26 2026
Days until Ex dividend4 days
Days until Dividend pay date4 days

Does PUUILO pay a reliable dividends?

See PUUILO dividend history and benchmarks

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/21 02:57
End of Day Share Price 2026/05/21 00:00
Earnings2026/01/31
Annual Earnings2026/01/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Puuilo Oyj is covered by 8 analysts. 4 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Tommy IlmoniCarnegie Investment Bank AB
Panu LaitinmäkiDanske Bank
Mika KarppinenDanske Bank