Puuilo Oyj Management
Management criteria checks 1/4
Puuilo Oyj's CEO is Juha Saarela, appointed in Jan 2017, has a tenure of 9.5 years. directly owns 0.27% of the company’s shares, worth €3.84M. The average tenure of the management team and the board of directors is 6.5 years and 2.2 years respectively.
Key information
Juha Saarela
Chief executive officer
n/a
Total compensation
| CEO salary percentage | n/a |
| CEO tenure | 9.5yrs |
| CEO ownership | 0.3% |
| Management average tenure | 6.5yrs |
| Board average tenure | 2.2yrs |
Recent management updates
Recent updates
Narrative Update • Jun 26
PUUILO: Future Returns Will Rely On Q1 Momentum And Earnings Guidance
Analysts have lifted their price target for Puuilo Oyj from €14.37 to €17.27, citing updated assumptions around discount rates, revenue, profit margins and future P/E expectations. What's in the News Puuilo Oyj reported Q1 2026 net sales of €103.8 million, with year over year growth of 16.3% and adjusted EBITA up 50.2% to €16.3 million, giving an adjusted EBITA margin of 15.7% (source: Q1 2026 results).Narrative Update • Jun 11
PUUILO: Future Returns Will Rely On Dividends Buybacks And Earnings Guidance
Analysts have adjusted their price target for Puuilo Oyj slightly higher to about €14.37 from roughly €14.23, reflecting updated assumptions around discount rates, revenue growth, profit margins and future P/E levels. What's in the News Puuilo confirmed that the Annual General Meeting on 12 May 2026 approved an aggregate dividend of €0.66 per share for the financial year ended 31 January 2026.Narrative Update • May 27
PUUILO: Future Returns Will Rely On Dividends Buybacks And Earnings Guidance
Analysts have adjusted their average price target for Puuilo Oyj slightly lower from €14.25 to about €14.23, reflecting updated assumptions for discount rate, revenue growth, profit margin and future P/E that remain broadly consistent with earlier assessments. What's in the News The Annual General Meeting on 12 May 2026 approved an aggregate dividend of €0.66 per share for the financial year ended 31 January 2026.Narrative Update • May 02
PUUILO: Future Returns Will Rely On Dividends And Share Repurchases
Puuilo Oyj's analyst price target remains steady at €14.25, with analysts pointing to only marginal tweaks in discount rate, revenue growth, profit margin and future P/E assumptions that do not materially shift their view on the shares. What's in the News Puuilo plans to start share repurchases on 27 March 2026, with authorization from the May 2025 AGM to buy back up to 8,477,695 shares, equal to 10% of issued share capital, using unrestricted equity and potentially derivatives.Narrative Update • Apr 17
PUUILO: Future Returns Will Depend On Dividends And Share Repurchases
Analysts have kept the fair value estimate for Puuilo Oyj steady at €14.25, with only marginal adjustments to inputs such as the discount rate and assumed future P/E. These adjustments together support an unchanged price target level.Narrative Update • Apr 03
PUUILO: Future Returns Will Rely On Dividend And Share Repurchase Support
Analysts have adjusted their price target for Puuilo Oyj upward by €0.10 to €14.25, reflecting slightly revised assumptions on discount rate, revenue growth, profit margins and future P/E multiples. What's in the News Puuilo Oyj has commenced share repurchases on March 27, 2026, under an AGM mandate allowing buybacks of up to 8,477,695 shares, equal to 10% of issued share capital, with authorization in place until the next AGM or no later than July 31, 2026 (Key Developments).Analysis Article • Mar 28
Analysts Have Made A Financial Statement On Puuilo Oyj's (HEL:PUUILO) Full-Year Report
Investors in Puuilo Oyj ( HEL:PUUILO ) had a good week, as its shares rose 5.9% to close at €12.36 following the...Narrative Update • Mar 20
PUUILO: Future Returns Will Stay Underappreciated As Margins Ease And Discount Rate Rises
Analysts have slightly trimmed their price target for Puuilo Oyj to €14.15 from €14.40, citing updated assumptions for the discount rate, revenue growth, profit margin and future P/E. Valuation Changes Fair Value: Trimmed slightly from €14.40 to €14.15 per share.Narrative Update • Feb 22
PUUILO: Future Returns Will Stay Underappreciated As Guidance Holds And Assumptions Stay Steady
Analysts kept their Puuilo Oyj fair value estimate steady at €14.40 per share, citing only marginal tweaks to inputs such as the discount rate, long term revenue growth, profit margin and future P/E assumptions rather than any broad change in their view of the company. What's in the News Puuilo appointed Annu von Weymarn as interim CFO and member of the Management Team, effective 1 January 2026.Narrative Update • Feb 08
PUUILO: Future Returns Will Stay Underappreciated As Guidance Holds And Assumptions Stay Steady
Analysts have fine tuned their view on Puuilo Oyj, keeping fair value unchanged at €14.40 while making only small adjustments to the discount rate, growth, margin, and future P/E assumptions. This reflects a broadly steady outlook with modest tweaks to their pricing model.Narrative Update • Jan 25
PUUILO: Future Returns Will Stay Underappreciated As Guidance Tightens And Risk Assumptions Ease
Analysts have maintained their price target on Puuilo Oyj at €14.40. This reflects only very small updated inputs to the discount rate, revenue growth, profit margin and future P/E assumptions, rather than any major shift in their view of the company.Narrative Update • Jan 10
PUUILO: Future Returns Will Remain Attractively Underappreciated As Pricing Assumptions Improve
Analysts have made a small upward adjustment to their fair value estimate for Puuilo Oyj to €14.40 per share, reflecting slightly updated assumptions for the discount rate, long term revenue growth, profit margin and future P/E. Valuation Changes The fair value estimate has been adjusted slightly from €14.33 to €14.40 per share.Narrative Update • Dec 25
PUUILO: Future Returns Are Expected To Remain Attractively Underappreciated
Analysts have modestly raised their price target for Puuilo Oyj to €18.76 from €18.37, citing slightly improved long term valuation multiples despite minor tweaks to the discount rate, revenue growth, and margin assumptions. Valuation Changes Fair Value Estimate remains unchanged at €14.33 per share, indicating no material shift in intrinsic value assumptions.Narrative Update • Dec 10
PUUILO: Future Expansion And Earnings Outlook Will Likely Remain Balanced
Analysts have modestly reduced their price target on Puuilo Oyj to approximately €14.33 from about €15.03, reflecting slightly higher perceived risk, a marginally softer long term growth and margin profile, and a lower expected future P E multiple. What's in the News Puuilo Oyj reiterated its earnings guidance for the 2025 financial year and maintained its outlook despite a slightly more cautious analyst stance (company guidance).Analysis Article • Dec 09
Risks To Shareholder Returns Are Elevated At These Prices For Puuilo Oyj (HEL:PUUILO)
Puuilo Oyj's ( HEL:PUUILO ) price-to-earnings (or "P/E") ratio of 22.7x might make it look like a sell right now...Analysis Article • Oct 09
Puuilo Oyj (HEL:PUUILO) Will Pay A Dividend Of €0.35
Puuilo Oyj ( HEL:PUUILO ) will pay a dividend of €0.35 on the 23rd of October. This will take the annual payment to...Analysis Article • Oct 07
Calculating The Fair Value Of Puuilo Oyj (HEL:PUUILO)
Key Insights The projected fair value for Puuilo Oyj is €16.53 based on 2 Stage Free Cash Flow to Equity With €14.14...Analysis Article • Sep 17
Puuilo Oyj's (HEL:PUUILO) Dividend Will Be €0.35
Puuilo Oyj's ( HEL:PUUILO ) investors are due to receive a payment of €0.35 per share on 23rd of October. This makes...Narrative Update • Sep 13
New Stores, Private Labels And Automation Will Secure Long-Term Success
Upward revisions in consensus revenue growth forecasts and a lower future P/E multiple have driven an increase in the consensus analyst price target for Puuilo Oyj from €14.07 to €15.03. Valuation Changes Summary of Valuation Changes for Puuilo Oyj The Consensus Analyst Price Target has risen from €14.07 to €15.03.Analysis Article • Sep 02
Puuilo Oyj (HEL:PUUILO) Is Due To Pay A Dividend Of €0.35
Puuilo Oyj's ( HEL:PUUILO ) investors are due to receive a payment of €0.35 per share on 23rd of October. This makes...Analysis Article • Jul 12
Investors Shouldn't Overlook The Favourable Returns On Capital At Puuilo Oyj (HEL:PUUILO)
Did you know there are some financial metrics that can provide clues of a potential multi-bagger? Firstly, we'll want...Analysis Article • May 16
Puuilo Oyj (HEL:PUUILO) Will Pay A Larger Dividend Than Last Year At €0.35
Puuilo Oyj's ( HEL:PUUILO ) dividend will be increasing from last year's payment of the same period to €0.35 on 2nd of...Analysis Article • Apr 27
Puuilo Oyj's (HEL:PUUILO) Dividend Will Be Increased To €0.35
The board of Puuilo Oyj ( HEL:PUUILO ) has announced that it will be paying its dividend of €0.35 on the 2nd of June...Analysis Article • Apr 12
Puuilo Oyj (HEL:PUUILO) Is Increasing Its Dividend To €0.35
Puuilo Oyj ( HEL:PUUILO ) has announced that it will be increasing its dividend from last year's comparable payment on...Analysis Article • Apr 01
Earnings Update: Puuilo Oyj (HEL:PUUILO) Just Reported Its Full-Year Results And Analysts Are Updating Their Forecasts
As you might know, Puuilo Oyj ( HEL:PUUILO ) recently reported its full-year numbers. Puuilo Oyj reported in line with...
New Narrative • Feb 07
7 New Stores And Private Label Focus Will Strengthen Future Market Presence
Expansion with new stores and higher-margin private label sales boosts revenue potential and profitability.Analysis Article • Dec 12
Puuilo Oyj's (HEL:PUUILO) P/E Still Appears To Be Reasonable
With a price-to-earnings (or "P/E") ratio of 20.2x Puuilo Oyj ( HEL:PUUILO ) may be sending bearish signals at the...Analysis Article • Sep 20
Puuilo Oyj (HEL:PUUILO) Has Announced A Dividend Of €0.19
The board of Puuilo Oyj ( HEL:PUUILO ) has announced that it will pay a dividend on the 24th of October, with investors...Analysis Article • Sep 16
Analysts Are Updating Their Puuilo Oyj (HEL:PUUILO) Estimates After Its Second-Quarter Results
Last week saw the newest quarterly earnings release from Puuilo Oyj ( HEL:PUUILO ), an important milestone in the...Analysis Article • Sep 06
Puuilo Oyj (HEL:PUUILO) Is Due To Pay A Dividend Of €0.19
The board of Puuilo Oyj ( HEL:PUUILO ) has announced that it will pay a dividend on the 24th of October, with investors...Analysis Article • Aug 19
Puuilo Oyj (HEL:PUUILO) Will Pay A Dividend Of €0.19
The board of Puuilo Oyj ( HEL:PUUILO ) has announced that it will pay a dividend on the 24th of October, with investors...Analysis Article • Jul 22
Puuilo Oyj (HEL:PUUILO) Has Announced A Dividend Of €0.19
Puuilo Oyj ( HEL:PUUILO ) will pay a dividend of €0.19 on the 24th of October. This will take the dividend yield to an...Analysis Article • Jun 06
Puuilo Oyj (HEL:PUUILO) Is Due To Pay A Dividend Of €0.19
The board of Puuilo Oyj ( HEL:PUUILO ) has announced that it will pay a dividend on the 24th of October, with investors...Analysis Article • May 23
Puuilo Oyj (HEL:PUUILO) Is Due To Pay A Dividend Of €0.19
Puuilo Oyj's ( HEL:PUUILO ) investors are due to receive a payment of €0.19 per share on 24th of October. This will...Analysis Article • Apr 22
Puuilo Oyj (HEL:PUUILO) Has Announced That It Will Be Increasing Its Dividend To €0.19
Puuilo Oyj ( HEL:PUUILO ) will increase its dividend from last year's comparable payment on the 29th of May to €0.19...Analysis Article • Apr 08
Puuilo Oyj (HEL:PUUILO) Is Increasing Its Dividend To €0.19
Puuilo Oyj ( HEL:PUUILO ) has announced that it will be increasing its dividend from last year's comparable payment on...Analysis Article • Apr 03
Why Puuilo Oyj's (HEL:PUUILO) Earnings Are Better Than They Seem
Puuilo Oyj ( HEL:PUUILO ) announced a healthy earnings result recently, and the market rewarded it with a strong uplift...Analysis Article • Mar 30
Puuilo Oyj (HEL:PUUILO) Analysts Are Pretty Bullish On The Stock After Recent Results
It's been a pretty great week for Puuilo Oyj ( HEL:PUUILO ) shareholders, with its shares surging 13% to €9.91 in the...Analysis Article • Mar 29
Unpleasant Surprises Could Be In Store For Puuilo Oyj's (HEL:PUUILO) Shares
When close to half the companies in Finland have price-to-earnings ratios (or "P/E's") below 17x, you may consider...Analysis Article • Feb 16
Here's Why Puuilo Oyj (HEL:PUUILO) Has Caught The Eye Of Investors
For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to...Analysis Article • Jan 12
When Should You Buy Puuilo Oyj (HEL:PUUILO)?
Puuilo Oyj ( HEL:PUUILO ), is not the largest company out there, but it saw significant share price movement during...CEO
Juha Saarela (52 yo)
9.5yrs
Tenure
Mr. Juha Saarela serves as Chief Executive Officer at Puuilo Oy since 2017. Previously, Mr. Saarela has acted as a Deputy CEO, Purchasing Manager and member of the Board at J. Kärkkäinen Web Oy, Store Mana...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Chief Executive Officer | 9.5yrs | no data | 0.27% € 3.8m | |
| CFO & Member of Management Board | less than a year | no data | 0.024% € 348.3k | |
| Chief Information Officer | 6.5yrs | no data | 0.026% € 381.5k | |
| Chief Marketing Officer | 6.5yrs | no data | 0.042% € 602.2k | |
| Chief Sales Officer | 4.4yrs | no data | 0.023% € 331.5k | |
| Chief Human Resources Officer | 6.5yrs | no data | 0.058% € 842.9k | |
| Chief Purchasing Officer | 3.9yrs | no data | 0.048% € 692.9k |
6.5yrs
Average Tenure
52yo
Average Age
Experienced Management: PUUILO's management team is seasoned and experienced (6.5 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Independent Chair of the Board | 5.2yrs | €100.00k | 0.0035% € 51.1k | |
| Independent Director | 2.2yrs | no data | 1.08% € 15.7m | |
| Director | 1.2yrs | no data | 4.07% € 58.9m | |
| Independent Director | 3.2yrs | no data | 0.0024% € 34.8k | |
| Director | 1.2yrs | no data | 0.0028% € 40.8k |
2.2yrs
Average Tenure
52.5yo
Average Age
Experienced Board: PUUILO's board of directors are not considered experienced ( 2.2 years average tenure), which suggests a new board.
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/07/28 16:05 |
| End of Day Share Price | 2026/07/28 00:00 |
| Earnings | 2026/01/31 |
| Annual Earnings | 2026/01/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Puuilo Oyj is covered by 9 analysts. 4 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Tommy Ilmoni | Carnegie Investment Bank AB |
| Mika Karppinen | Danske Bank |
| Panu Laitinmäki | Danske Bank |