PUMA (PUM) Stock Overview
Engages in the development and sale of sports and sports lifestyle products in Germany, rest of Europe, the United States, North America, and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 4/6 | 
| Future Growth | 4/6 | 
| Past Performance | 0/6 | 
| Financial Health | 4/6 | 
| Dividends | 2/6 | 
Rewards
Risk Analysis
PUM Community Fair Values
See what 103 others think this stock is worth. Follow their fair value or set your own to get alerts.
PUMA SE Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | €18.78 | 
| 52 Week High | €47.93 | 
| 52 Week Low | €17.05 | 
| Beta | 0.96 | 
| 1 Month Change | -11.25% | 
| 3 Month Change | 2.62% | 
| 1 Year Change | -55.05% | 
| 3 Year Change | -59.45% | 
| 5 Year Change | -76.46% | 
| Change since IPO | 1,817.20% | 
Recent News & Updates
These 4 Measures Indicate That PUMA (ETR:PUM) Is Using Debt Extensively
Oct 21Estimating The Intrinsic Value Of PUMA SE (ETR:PUM)
Sep 04Recent updates
Shareholder Returns
| PUM | DE Luxury | DE Market | |
|---|---|---|---|
| 7D | -14.8% | -11.1% | 0.07% | 
| 1Y | -55.1% | -26.8% | 13.5% | 
Return vs Industry: PUM underperformed the German Luxury industry which returned -26.8% over the past year.
Return vs Market: PUM underperformed the German Market which returned 13.5% over the past year.
Price Volatility
| PUM volatility | |
|---|---|
| PUM Average Weekly Movement | 8.8% | 
| Luxury Industry Average Movement | 4.0% | 
| Market Average Movement | 5.0% | 
| 10% most volatile stocks in DE Market | 12.3% | 
| 10% least volatile stocks in DE Market | 2.4% | 
Stable Share Price: PUM's share price has been volatile over the past 3 months compared to the German market.
Volatility Over Time: PUM's weekly volatility (9%) has been stable over the past year, but is still higher than 75% of German stocks.
About the Company
| Founded | Employees | CEO | Website | 
|---|---|---|---|
| 1919 | 18,296 | Arthur Hoeld | www.about.puma.com | 
PUMA SE, together with its subsidiaries, engages in the development and sale of sports and sports lifestyle products in Germany, rest of Europe, the United States, North America, and internationally. The company offers sports lifestyle products for football, handball, rugby, cricket, volleyball, track and field, motorsports, golf, and basketball. It also issues licenses to independent partners to design, develop, manufacture, and sell glasses, safety shoes, workwear, and gaming accessories.
PUMA SE Fundamentals Summary
| PUM fundamental statistics | |
|---|---|
| Market cap | €2.73b | 
| Earnings (TTM) | -€94.30m | 
| Revenue (TTM) | €8.62b | 
Is PUM overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PUM income statement (TTM) | |
|---|---|
| Revenue | €0 | 
| Cost of Revenue | €0 | 
| Gross Profit | €0 | 
| Other Expenses | €0 | 
| Earnings | €0 | 
Last Reported Earnings
Sep 30, 2025
Next Earnings Date
Feb 26, 2026
| Earnings per share (EPS) | -0.65 | 
| Gross Margin | 47.10% | 
| Net Profit Margin | -1.09% | 
| Debt/Equity Ratio | 63.9% | 
How did PUM perform over the long term?
See historical performance and comparisonDividends
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) | 
|---|---|
| Company Analysis | 2025/10/30 00:52 | 
| End of Day Share Price | 2025/10/30 00:00 | 
| Earnings | 2025/09/30 | 
| Annual Earnings | 2024/12/31 | 
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * | 
|---|---|---|---|
| Company Financials | 10 years | 
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| Analyst Consensus Estimates | +3 years | 
 | 
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| Market Prices | 30 years | 
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| Ownership | 10 years | 
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| Management | 10 years | 
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| Key Developments | 10 years | 
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
PUMA SE is covered by 42 analysts. 20 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution | 
|---|---|
| Volker Bosse | Baader Helvea Equity Research | 
| Julian Easthope | Barclays | 
| Licong Liu | Barclays | 
