Stock Analysis

Webjet (ASX:WEB) Valuation: Assessing Upside as Incentives and B2B Growth Drive Post-Demerger Momentum

Web Travel Group (ASX:WEB) has moved forward with an employee incentive scheme by issuing over 2.7 million performance rights as part of its ongoing strategy to retain talent and support growth following its recent demerger.

See our latest analysis for Web Travel Group.

Web Travel Group’s recent momentum is catching notice, with a 9.6% boost in 7-day share price return and a resilient 1-month gain. At the same time, the 1-year total shareholder return is still down sharply at -36.6%. The recent employee incentives and B2B focus may be shifting sentiment in its favor, signaling potential for a turnaround ahead.

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With shares still trading at a notable discount to analyst targets and strong growth in earnings and revenue, investors are left debating whether the market is overlooking future upside or if expectations are already fully reflected in the price.

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Most Popular Narrative: 26.2% Undervalued

With Web Travel Group’s fair value estimate standing well above its current share price, the case for a re-rating is gaining traction. The gap between market skepticism and narrative optimism is significant, setting the stage for potential big moves ahead.

The long-term strategy to reach $10 billion in TTV by 2030 through market expansion, improved conversion rates, and geographic and customer mix diversification is expected to deliver sustained revenue and earnings growth over time, supporting operational stability and potentially higher margins.

Read the complete narrative.

What fuels this ambitious price target? The secret is not just headline revenue; it centers on bold projections for margin expansion, a shrinking share count, and a profit leap that challenges the market’s current view. Discover what numbers really power this bullish forecast. Are analysts too optimistic, or could the narrative win the day?

Result: Fair Value of $6.05 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, rising corporate expenses and efficiency concerns after the demerger could challenge margin expansion. This introduces uncertainty to the bullish turnaround story.

Find out about the key risks to this Web Travel Group narrative.

Another View: Gauging Value Through Multiples

Looking from a market multiples perspective, Web Travel Group appears expensive. Its price-to-earnings ratio is much higher than both global industry peers and its fair ratio. This signals that much of its future rebound may already be priced in. Does this set up a valuation risk or a chance for sentiment to shift?

See what the numbers say about this price — find out in our valuation breakdown.

ASX:WEB PE Ratio as at Oct 2025
ASX:WEB PE Ratio as at Oct 2025

Build Your Own Web Travel Group Narrative

If you see the numbers differently or want to run your own analysis, you can craft a personalized narrative in just minutes. Do it your way

A great starting point for your Web Travel Group research is our analysis highlighting 2 key rewards and 2 important warning signs that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Valuation is complex, but we're here to simplify it.

Discover if Web Travel Group might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.

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