WD-40 is betting it can keep growing by pushing deeper into big overseas markets and steering more shoppers toward its newer, higher-end product formats. The upside looks real, but the story depends on delivering faster growth abroad and keeping cost pressures and competition from eating into gains.Read more
WD-40 still has room to sell more of its best-known maintenance products around the world, but growth is slowing in some key regions and profits may be harder to lift than many expect. See what could steady the business over time—and what could make sales and results swing more than investors are used to.Read more
WD-40 is leaning on expansion outside its home market, more direct selling, and a push toward higher-end products to lift growth and improve profitability. The catch is that selling off a weaker part of the business, shaky overseas currencies, and uneven regional demand could still drag results.Read more
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WD-40 Company engages in the provision of maintenance products and homecare and cleaning products in North America, Central and South America, Asia, Australia, Europe, India, the Middle East, and Africa. The company offers multi-purpose maintenance products that include aerosol sprays, non-aerosol trigger sprays, precision pens, and in liquid-bulk form products under the WD-40 Multi-Use brand; specialty maintenance products, such as penetrants, degreasers, corrosion inhibitors, greases, lubricants, and rust removers under the WD-40 Specialist brand; drip and specialty oil lubricant, and specialty maintenance products under the 3-IN-ONE brand; and e bike maintenance products under the GT85 brand. It also provides automatic toilet bowl cleaners under the 2000 Flushes brand; aerosol and liquid trigger carpet stain and odor eliminators under the Spot Shot brand; room and rug deodorizers under the Carpet Fresh brand; bar soap and liquid hand cleaner products under the Lava and Solvol brand; automatic toilet bowl cleaners under the X-14 brand; carpet and fabric sanitizers and deodorizers products, and spot stain cleaners under the no vac brand; and room and rug deodorizers under the 1001 and 1001 Carpet Fresh brand. The company sells its products primarily through hardware stores, automotive parts outlets, industrial distributors and suppliers, mass retail and home center stores, value retailers, grocery stores, online retailers, warehouse club stores, farm supply, sport retailers, and independent bike dealers. WD-40 Company was founded in 1953 and is headquartered in San Diego, California.
