PRPL

Purple Innovation, Inc. Stock Price

NasdaqGS:PRPL Community·US$104.0m Market Cap
  • 3 Narratives written by author
  • 0 Comments on narratives written by author
  • 8 Fair Values set on narratives written by author
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PRPL Share Price Performance

US$0.92
-0.02 (-2.13%)
81.5% undervalued intrinsic discount
US$5.00
Fair Value
US$0.92
-0.02 (-2.13%)
81.5% undervalued intrinsic discount
US$5.00
Fair Value
Price US$0.92
AnalystHighTarget US$5.00
AnalystConsensusTarget US$2.53
AnalystLowTarget US$1.00

PRPL Community Narratives

AnalystHighTarget·
Fair Value US$5 81.5% undervalued intrinsic discount

E-Commerce And Health Trends Will Fuel Premium Sleep Demand

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AnalystConsensusTarget·
Fair Value US$2.53 63.5% undervalued intrinsic discount

Nationwide Rollout And New Retail Partnerships Will Expand Premium Reach

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AnalystLowTarget·
Fair Value US$1 7.5% undervalued intrinsic discount

Amazon And Walmart Rivalry Will Undermine Long-Term Prospects

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Recent PRPL News & Updates

Purple Innovation, Inc. (NASDAQ:PRPL) Looks Just Right With A 42% Price Jump

Aug 30
Purple Innovation, Inc. (NASDAQ:PRPL) Looks Just Right With A 42% Price Jump

Purple Innovation: Between Expansion And Fragile Balance

Aug 22

Shareholders Should Be Pleased With Purple Innovation, Inc.'s (NASDAQ:PRPL) Price

Jul 16
Shareholders Should Be Pleased With Purple Innovation, Inc.'s (NASDAQ:PRPL) Price

Purple Innovation, Inc. Key Details

US$456.8m

Revenue

US$272.2m

Cost of Revenue

US$184.6m

Gross Profit

US$268.8m

Other Expenses

-US$84.2m

Earnings

Last Reported Earnings
Jun 30, 2025
Next Reporting Earnings
n/a
Earnings per share (EPS)
-0.78
Gross Margin
40.42%
Net Profit Margin
-18.43%
Debt/Equity Ratio
-612.1%

Purple Innovation, Inc. Competitors

 
 
 
 
 
 
 
 
 
 
 
 
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Snowflake Analysis

Fair value with low risk.

3 Risks
2 Rewards
View Full Analysis

About PRPL

Founded
2010
Employees
1200
CEO
Robert DeMartini
Website
n/a

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

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