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BFH logo

Bread Financial Holdings, Inc. Stock Price

NYSE:BFH Community·US$4.2b Market Cap
  • 4 Narratives written by author
  • 0 Comments on narratives written by author
  • 9 Fair Values set on narratives written by author
Author Program NEWCreate Narrative

BFH Share Price Performance

US$0
-64.06 (-100.00%)
​
US$114.47
Fair Value
US$0
-64.06 (-100.00%)
​
Price US$0
Wed, 19 Aug 26
Fair ValueUS$114.47
Share Pricen/a

BFH Community Narratives

AN
AnalystConsensusTarget
AnalystConsensusTarget's
Fair Value
·
Fair Value US$114.47 5.2% undervalued intrinsic discount

BFH: Improving Credit Trends And Dividend Hike Will Drive Shareholder Value

2users have liked this narrative
0users have commented on this narrative
5users have followed this narrative
AN
AnalystLowTarget
AnalystLowTarget's
Fair Value
·
Fair Value US$88.5 22.6% overvalued intrinsic discount

Regulatory Pressures And Payment Shifts Will Hurt Consumer Finance

0users have liked this narrative
0users have commented on this narrative
0users have followed this narrative
RO
Rodrigo_Toledo's
Fair Value
·
Fair Value US$50 117.1% overvalued intrinsic discount

Highly profitable bank. Overvaluated / Hold.

0users have liked this narrative
0users have commented on this narrative
1users have followed this narrative
BFH logo
Bread Financial Holdings
117.1% overvalued intrinsic discount

Highly profitable bank. Overvaluated / Hold.

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RO
Rodrigo_Toledo
Published 20 Aug 2024
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BFH logo
Bread Financial Holdings
5.2% undervalued intrinsic discount

BFH: Improving Credit Trends And Dividend Hike Will Drive Shareholder Value

View narrative
AN
AnalystConsensusTarget
AnalystConsensusTarget
Updated 19 Aug
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BFH logo
Bread Financial Holdings
22.6% overvalued intrinsic discount

Regulatory Pressures And Payment Shifts Will Hurt Consumer Finance

View narrative
AN
AnalystLowTarget
AnalystLowTarget
Updated 5 Aug
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BFH logo
Bread Financial Holdings
15.7% overvalued intrinsic discount

Digital Payments And AI Will Fuel Embedded Credit Expansion

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AN
AnalystHighTarget
AnalystHighTarget
Updated 7 May 2025
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Trending Discussion

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Recently Updated Narratives

RO
BFH logo

Highly profitable bank. Overvaluated / Hold.

Fair Value: US$50 117.1% overvalued intrinsic discount
1 fair value setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
AN
AnalystConsensusTarget
BFH logo

BFH: Improving Credit And Loan Trends Will Test Fair Value Expectations

Fair Value: US$114.47 5.2% undervalued intrinsic discount
5 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
AN
AnalystLowTarget
BFH logo

BFH: Improving Credit Trends May Not Offset Rising Execution Risk

Fair Value: US$88.5 22.6% overvalued intrinsic discount
0 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative

Snowflake Analysis

Undervalued with excellent balance sheet.

2 Risks
3 Rewards
View Full Analysis

Bread Financial Holdings, Inc. Key Details

US$2.7b

Revenue

US$0

Cost of Revenue

US$2.7b

Gross Profit

US$2.1b

Other Expenses

US$565.0m

Earnings

Last Reported Earnings
Jun 30, 2026
Next Reporting Earnings
n/a
14.71
100.00%
21.18%
97.6%
View Full Analysis

About BFH

Founded
1995
Employees
6000
CEO
Ralph Andretta
WebsiteView website
www.breadfinancial.com

Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, underwriting, and funding services for private label and co-brand credit card programs, as well as through Bread Pay partnerships. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread Pay, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. Additionally, it offers retail and deposit products, primarily in the form of certificates of deposit and high-yield savings accounts, including traditional and Roth Individual Retirement Accounts. The company offers its products under the Bread, Bread Financial, Bread Cashback, Bread Rewards, Bread Pay, and Bread Savings brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.

Recent BFH News & Updates

User avatar
Narrative Update • Aug 19

BFH: Improving Credit And Loan Trends Will Test Fair Value Expectations

The analyst price target for Bread Financial Holdings has been raised by about $4 to $114.47. Analysts are factoring in slightly higher modeled revenue growth, a modestly lower discount rate, and a reduced future P/E multiple supported by recent research that highlights stronger loan growth, improving credit trends, and solid recent earnings reports.

Recent updates

No updates

Bread Financial Holdings, Inc. Competitors

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