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Bread Financial Holdings, Inc. Stock Price

NYSE:BFH Community·US$4.1b Market Cap
  • 4 Narratives written by author
  • 0 Comments on narratives written by author
  • 6 Fair Values set on narratives written by author

BFH Share Price Performance

US$103.68
48.94 (89.40%)
US$96.19
Fair Value
US$103.68
48.94 (89.40%)
7.8% overvalued intrinsic discount
US$96.19
Fair Value
Price US$103.68
AnalystConsensusTarget US$96.19
Rodrigo_Toledo US$50.00
AnalystHighTarget US$98.00

BFH Community Narratives

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Fair Value US$96.19 7.8% overvalued intrinsic discount

BFH: Improving Credit Trends And Dividend Hike Will Drive Shareholder Value

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Fair Value
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Fair Value US$50 107.4% overvalued intrinsic discount

Highly profitable bank. Overvaluated / Hold.

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Fair Value US$93.79 10.5% overvalued intrinsic discount

Digital Payments And AI Will Fuel Embedded Credit Expansion

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BFH logo
Bread Financial Holdings

Highly profitable bank. Overvaluated / Hold.

Bread Financial Holdings Inc. (NYSE BFH) is a highly profitable bank focused on growing its portfolio of receivables, partners and customers.Read more

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US$50
107.4% overvalued intrinsic discount
Fair Value
Revenue
6.54% p.a.
Profit Margin
18.88%
Future PE
5.64x
Price in 2029
US$80.22
US$96.19
7.8% overvalued intrinsic discount
Revenue
16.96% p.a.
Profit Margin
11.03%
Future PE
8.77x
Price in 2029
US$125.86
US$93.79
10.5% overvalued intrinsic discount
Revenue
23.7% p.a.
Profit Margin
11.05%
Future PE
9.58x
Price in 2028
US$127.55

Trending Discussion

Updated Narratives

BFH logo

Highly profitable bank. Overvaluated / Hold.

Fair Value: US$50 107.4% overvalued intrinsic discount
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BFH: Improving Credit Trends May Not Sustain Enthusiasm For Larger Share Repurchases

Fair Value: US$70.81 46.4% overvalued intrinsic discount
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BFH logo

BFH: Capital Returns And Auto Partnership Are Expected To Support Steady Upside

Fair Value: US$96.19 7.8% overvalued intrinsic discount
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Snowflake Analysis

Undervalued with excellent balance sheet.

2 Risks
3 Rewards

Bread Financial Holdings, Inc. Key Details

US$2.6b

Revenue

US$0

Cost of Revenue

US$2.6b

Gross Profit

US$2.1b

Other Expenses

US$558.0m

Earnings

Last Reported Earnings
Mar 31, 2026
Next Reporting Earnings
n/a
13.81
100.00%
21.10%
116.6%
View Full Analysis

About BFH

Founded
1995
Employees
6000
CEO
Ralph Andretta
WebsiteView website
www.breadfinancial.com

Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, underwriting, and funding services for private label and co-brand credit card programs, as well as through Bread Pay partnerships. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread Pay, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. Additionally, it offers retail and deposit products, primarily in the form of certificates of deposit and high-yield savings accounts, including traditional and Roth Individual Retirement Accounts. The company offers its products under the Bread, Bread Financial, Bread Cashback, Bread Rewards, Bread Pay, and Bread Savings brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.

Recent BFH News & Updates

Analysis Article Jun 20

Bread Financial Holdings (BFH) Stock Could Be 6.5% Overvalued After Analyst Upgrade

Bread Financial Holdings (BFH) has drawn fresh attention after an upgrade to a top analyst rating, supported by more optimistic earnings estimates, stronger institutional participation, and reinforcing signals from several technical indicators. See our latest analysis for Bread Financial Holdings. The recent upgrade comes after a strong run in Bread Financial Holdings' share price, with a 30-day share price return of 19.39% and a 90-day share price return of 37.24%. The 1-year total...
Narrative Update Jun 17

BFH: Improving Credit Trends May Not Sustain Enthusiasm For Larger Share Repurchases

Bread Financial Holdings' analyst price target has been nudged higher by $0.18 as analysts point to recent price target increases across the Street and supportive commentary around improving credit trends, loan growth, and management's constructive May card data update. Analyst Commentary Recent research updates on Bread Financial Holdings highlight a mix of optimism around credit trends and loan growth, alongside pockets of caution on execution and the durability of the current improvement.

Recent updates

No updates