Overzicht van hoogtepunten, dieptepunten en veranderingen in de aandelenkoersen voor Apple
Historische aandelenkoersen
Huidige aandelenkoers	US$316.22
52 Week Hoogtepunt	US$317.40
52 Week Laag	US$201.50
Bèta	1.1
1 maand verandering	8.45%
3 maanden verandering	21.40%
1 Jaar Verandering	49.75%
3 jaar verandering	65.83%
5 jaar verandering	116.01%
Verandering sinds IPO	377,679.11%

Recent nieuws en updates

Seeking Alpha • Jul 06

Apple's Possible New iPhone Pricing Strategy

Summary Apple faces sharply higher memory costs, with DRAM up 600% and NAND up 350% since 2022, pressuring iPhone pricing. AAPL’s historic strategy of minimal price hikes may shift, as Tim Cook signals unavoidable increases to offset unsustainable component costs. Apple Intelligence requires at least 8GB RAM, making only recent and upcoming iPhones eligible, potentially driving a major upgrade cycle. Over 850 million active iPhones cannot support Apple Intelligence, setting the stage for either slow adoption or a significant refresh wave. I believe Apple has strong pricing strategy options despite these headwinds, including a premium for Apple Intelligence and a new premium-priced foldable iPhone. Read the full article on Seeking Alpha

Recent updates

Seeking Alpha • Jul 06

Apple's Possible New iPhone Pricing Strategy

Narratiefupdate • Jun 27

AAPL: AI Assistant Reset And Pricing Power Will Drive Next Upside Phase

Apple's updated analyst price target narrative reflects a fair value move from $350.00 to $396.34, as analysts point to the company's pricing power, ecosystem-driven demand resilience and evolving AI assistant plans as key supports for higher revenue growth, slightly stronger profit margins and a modestly higher future P/E assumption. Analyst Commentary Recent research on Apple centers on two themes that matter for investors: pricing power across hardware and the reset around Apple’s AI assistant plans.

Narratiefupdate • Jun 13

AAPL: AI Assistant Rollout And Services Strength Will Offset Execution And Regulatory Risks

Apple's analyst price target has been lifted to $350 from $310 as analysts factor in the company's planned AI features, including an upgraded Siri and a broader AI assistant vision, while reflecting updated assumptions for fair value, discount rate, revenue growth, profit margin, and future P/E. Analyst Commentary Recent research on Apple clusters around the same core theme: how quickly the company can turn its AI roadmap, upgraded Siri plans, and ecosystem advantages into durable earnings power and what that means for valuation.

Narratiefupdate • May 30

AAPL: AI Platform Ambitions And Services Mix Will Offset Hardware And China Risks

Narrative Update: Apple The analyst price target for Apple has been raised to $310.51 from $297.88. This reflects updated assumptions on revenue growth, profit margins, and future P/E as analysts highlight the company's expanding AI powered ecosystem, services contribution, and potential leverage from its role as a platform for user intent and app access.

Narratiefupdate • May 15

AAPL: AI Spending And Rising Input Costs Will Pressure Future Margins

Analysts have raised the implied fair value for Apple stock from about $231.03 to roughly $235.23, citing confidence in the company's AI powered ecosystem, higher margin Services mix, resilient cash generation, and earnings compounding potential supported by premium hardware and an expanding product breadth. Analyst Commentary Across recent research, Apple continues to attract a wide range of views, with several firms lifting price targets and highlighting the role of AI, Services and cash generation.

Narratiefupdate • Apr 29

AAPL: Services Strength And AI Execution Will Support Earnings Resilience Under New Leadership

The analyst price target for Apple has been lifted by about $1 to reflect slightly higher modeled fair value, modestly stronger revenue growth and margins, and a slightly lower assumed future P/E, in line with recent Street research citing App Store trends, new MacBook Neo momentum, and views that the CEO transition comes from a position of strength. Analyst Commentary Recent Street research around Apple clusters around three key themes: the App Store and Services trajectory, the MacBook Neo and broader hardware lineup, and the early CEO transition.

Narratiefupdate • Apr 15

AAPL: Services Breadth And AI Partnerships Will Support Long Term Earnings Resilience

Apple's analyst price target is rising by about $1 to just over $296, as analysts factor in steadier App Store growth, expectations that new MacBook Neo and iPhone refreshes can support revenue, and updated views on margins and future P/E multiples. Analyst Commentary Recent research around Apple clusters into two clear camps, with bullish analysts pointing to product breadth and services resilience, while bearish analysts focus on cost pressures, China exposure, and premium valuation.

Narratiefupdate • Apr 01

AAPL: Gemini AI Deal And Services Strength Will Balance Margin Pressures

Apple's analyst fair value estimate edges up from $216.94 to $231.03 as analysts weigh higher expected memory and input costs against resilient Services trends, early readthroughs from new lower priced hardware like MacBook Neo and iPhone 17e, and a slightly higher assumed forward P/E of about 30x. Analyst Commentary Recent Street research on Apple reflects a mix of optimism around new products and AI, balanced against practical concerns about costs, regional demand trends, and valuation.

Nieuw narratief • Mar 26

Buy now, I don't see this stock going much lower-too many improvements making quiet waves...

Well, folks, my experience is personal, as such my hope is that experience will help you decide if what I did yesterday with Apple (AAPL) is for you as well: Mine was something few believe, robocalls on this iphone, before that the landlines associated with it-but for the last 8 years, I have been the robocall king with over 28,000 calls-it ruined pretty much everything, as imagine if you had a phone, but could rarely use it because there was so much spam, it never allowed an open line-much less clients to call in-it was an impossible scenario, and then, very quietly, Apple just solved this for everyone with an Iphone-call screening. Now, after all of this interference, that problem is somewhat simply solved by Apple, I cannot stress enough how little this is up played so far.

Narratiefupdate • Mar 17

AAPL: AI Partnership And Services Engine Will Support Future Earnings Resilience

Apple's analyst fair value target edges up to $295.44 from $291.65, as analysts factor in slightly higher revenue growth expectations, a modestly richer future P/E multiple, and ongoing margin pressure from higher memory costs. Analyst Commentary Recent research on Apple clusters around two core themes: valuation support from new products and services, and concern about rising component costs and regional demand swings.

Narratiefupdate • Mar 03

AAPL: Gemini Agreement And AI Features Will Shape Next Upside Phase

Analysts have nudged their Apple price targets higher, with moves such as Barclays' increase to $248 and multiple firms lifting forecasts as they cite healthier App Store trends, planned iPhone portfolio refreshes, and growing confidence in Apple's AI roadmap supported by the Google Gemini partnership. Analyst Commentary Recent research updates show a cluster of supportive views around Apple that revolve around three main themes: services momentum, product refreshes, and the AI roadmap anchored by the Google Gemini agreement.

Narratiefupdate • Feb 17

AAPL: Gemini Partnership And AI Roadmap Will Drive Future Upside

Analysts have raised their Apple fair value estimate to $350 from about $283.66, citing Street research that characterizes the recent selloff as unwarranted and highlights a clearer AI roadmap supported by the Google Gemini partnership as well as ongoing checks on demand and margins. Analyst Commentary Recent research points to a generally constructive backdrop around Apple, with many bullish analysts emphasizing AI execution, the Google Gemini partnership, and supportive checks on demand and margins.

Narratiefupdate • Feb 03

AAPL: AI Partnership And Services Engine Will Support Measured Long-Term Risk Reward

The analyst price target for Apple nudged higher to around $292 from about $287 as analysts factor in firmer App Store trends and a series of recent target hikes tied to services strength and the Google Gemini partnership, while also trimming long term revenue growth and P/E assumptions, but slightly lifting profit margin expectations. Analyst Commentary Recent research on Apple has centered on two main themes: the pace of services growth, particularly in the App Store, and the implications of the Google Gemini partnership and rising memory costs for margins and valuation.

Narratiefupdate • Jan 21

Maintaining FV - it's all coming true

Am maintaining my FV on this one. This video does a great job of explaining the many years of weak product innovation, which will be hard to recover from.

Narratiefupdate • Jan 20

AAPL: Gemini AI Spending Will Pressure Margins And Cap Share Upside

Analysts have inched their fair value estimate for Apple slightly lower to about $217 from $218, reflecting a marginally higher discount rate and modestly stronger assumptions for revenue growth, profit margins and future P/E, supported by recent research highlighting robust iPhone demand, an expanded AI roadmap through the Gemini partnership, and continued confidence in Apple Intelligence. Analyst Commentary Recent research on Apple has centered on two main themes: the long term potential of Apple Intelligence, especially through the Gemini partnership, and the durability of iPhone driven cash flows that support the current valuation.

Narratiefupdate • Jan 06

AAPL: AI Hardware Ambitions Will Strain Margins And Justify Only Limited Upside

Analysts have lifted their Apple fair value estimate from about $175 to roughly $218, as they factor in Street research that highlights stronger expected revenue growth, firmer profit margins, and ongoing interest in Apple's role across iPhone demand, custom silicon, and AI related opportunities. Analyst Commentary Recent Street research around Apple has tilted more constructive, with several firms lifting price targets and some moving to more positive ratings.

Narratiefupdate • Dec 14

AAPL: AI Roadmap And Devices Expansion Will Support Balanced Long-Term Risk Reward

Analysts have modestly raised their fair value estimate for Apple to approximately $287, up from about $282, as they factor in slightly faster revenue growth, resilient margins, and a higher forward earnings multiple supported by robust iPhone 17 demand, an emerging AI and devices roadmap, and a wave of recent price target hikes skewed toward Buy and Overweight ratings, despite some mixed near term iPhone data points. Analyst Commentary Bullish analysts remain broadly constructive on Apple, pointing to a healthier multiyear growth and monetization profile that they believe is not yet fully reflected in the share price.

Narratiefupdate • Nov 30

AAPL: Ongoing Product Pipeline And Ecosystem Expansion Will Balance Near-Term Competitive Risks

Apple's analyst price target has increased slightly to $281.75, with analysts citing steady revenue growth forecasts as well as ongoing confidence in the company's future product momentum and services expansion. Analyst Commentary Recent commentary from Wall Street reflects a mix of bullish anticipation and lingering caution surrounding Apple's trajectory.

Narratiefupdate • Nov 16

AAPL: Future Revenue Growth Will Depend On Sustained Demand And Ecosystem Expansion

Apple's fair value estimate has been raised from $275.21 to $281.07, as analysts cite stronger-than-expected iPhone demand, improved multi-year outlooks, and increased confidence in future revenue growth. This comes despite slight shifts in margins and discount rate assumptions.

Narratiefupdate • Nov 02

AAPL: Momentum in Product Cycle and Services Will Offset Regulatory Headwinds Going Forward

Apple's fair value estimate has been raised from $248.12 to $275.21. Analysts cite stronger revenue growth, an improved profit margin outlook, and robust price target increases driven by positive iPhone cycle momentum and an expanding services business.

Narratiefupdate • Oct 18

Emerging Markets And AI Integration Will Expand Global Reach

Apple's fair value estimate has increased slightly, rising from $246.23 to $248.12. Analysts point to modestly stronger revenue growth expectations and an improved profit margin outlook as factors supporting the higher price target.

Narratiefupdate • Oct 04

Emerging Markets And AI Integration Will Expand Global Reach

Apple's fair value estimate has risen by approximately $5.54 to $246.23. Analysts point to slightly improved revenue growth expectations, which offset concerns about margin pressure and a higher future earnings multiple.

Narratiefupdate • Sep 19

Emerging Markets And AI Integration Will Expand Global Reach

Apple’s consensus price target has risen to $240.69 as analysts cite accelerating services growth, positive regulatory outcomes, and easing China risks, though hardware demand and innovation concerns temper the outlook. Analyst Commentary Bullish analysts highlight accelerating services growth, expecting Apple's ecosystem and shift toward services to drive further upside and justify higher valuation multiples.

Rendement voor aandeelhouders

	AAPL	US Tech	US Markt
7D	2.5%	3.2%	0.6%
1Y	49.8%	65.7%	19.5%

Rendement versus industrie: AAPL presteerde slechter dan de US Tech -sector, die het afgelopen jaar een rendement van 65.7 % opleverde.

Rendement versus markt: AAPL overtrof de US markt, die het afgelopen jaar een rendement opleverde van 19.5 %.

Prijsvolatiliteit

Is AAPL's price volatile compared to industry and market?
AAPL volatility
AAPL Average Weekly Movement	4.0%
Tech Industry Average Movement	12.6%
Market Average Movement	7.3%
10% most volatile stocks in US Market	16.7%
10% least volatile stocks in US Market	3.2%

Stabiele aandelenkoers: AAPL heeft de afgelopen 3 maanden geen significante prijsvolatiliteit gekend vergeleken met de US markt.

Volatiliteit in de loop van de tijd: De wekelijkse volatiliteit ( 4% ) van AAPL is het afgelopen jaar stabiel geweest.

Over het bedrijf

Opgericht	Werknemers	CEO	Website
1976	166,000	Tim Cook	www.apple.com

Apple Inc. ontwerpt, produceert en verkoopt wereldwijd smartphones, pc’s, tablets, wearables en accessoires. Het bedrijf biedt de iPhone, een reeks smartphones; de Mac, een reeks personal computers; de iPad, een reeks multifunctionele tablets; en wearables, producten voor thuisgebruik en accessoires, waaronder AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats-producten en HomePod, evenals accessoires van het merk Apple en van derden. Daarnaast biedt het AppleCare-ondersteuning en clouddiensten aan; en beheert het diverse platforms, waaronder de App Store, waar klanten applicaties en digitale content zoals boeken, muziek, video’s, games en podcasts kunnen ontdekken en downloaden, evenals advertentiediensten, waaronder licentieovereenkomsten met derden en eigen advertentieplatforms.

Apple Inc. Samenvatting

Hoe verhouden de winst en inkomsten van Apple zich tot de beurswaarde?
AAPL fundamentele statistieken
Marktkapitalisatie	US$4.64t
Inkomsten(TTM)	US$122.58b
Inkomsten(TTM)	US$451.44b

37.9x

Koers/Winstverhouding

10.3x

P/S-verhouding

Is AAPL overgewaardeerd?

Zie Reële waarde en waarderingsanalyse

Inkomsten en omzet

Belangrijkste winstgevendheidsstatistieken uit het laatste winstverslag (TTM)
AAPL resultatenrekening (TTM)
Inkomsten	US$451.44b
Kosten van inkomsten	US$235.37b
Brutowinst	US$216.07b
Overige uitgaven	US$93.50b
Inkomsten	US$122.58b

Laatst gerapporteerde inkomsten

Mar 28, 2026

Volgende inkomensdatum

Jul 30, 2026

Winst per aandeel (EPS)	8.35
Brutomarge	47.86%
Nettowinstmarge	27.15%
Schuld/Eigen Vermogen Verhouding	79.5%

Hoe presteerde AAPL op de lange termijn?

Bekijk historische prestaties en vergelijking

Dividenden

0.3%

Huidig dividendrendement

13%

Uitbetalingsratio

Bedrijfsanalyse en status van financiële gegevens

Gegevens	Laatst bijgewerkt (UTC-tijd)
Bedrijfsanalyse	2026/07/10 01:49
Aandelenkoers aan het einde van de dag	2026/07/09 00:00
Inkomsten	2026/03/28
Jaarlijkse inkomsten	2025/09/27

Gegevensbronnen

De gegevens die gebruikt zijn in onze bedrijfsanalyse zijn afkomstig van S&P Global Market Intelligence LLC. De volgende gegevens worden gebruikt in ons analysemodel om dit rapport te genereren. De gegevens zijn genormaliseerd, waardoor er een vertraging kan optreden voordat de bron beschikbaar is.

Pakket	Gegevens	Tijdframe	Voorbeeld Amerikaanse bron ^*
Financiële gegevens bedrijf	10 jaar	Resultatenrekening Kasstroomoverzicht Balans	SEC-formulier 10-K SEC-formulier 10-Q
Consensus schattingen analisten	+3 jaar	Financiële prognoses Koersdoelen analisten	Onderzoeksrapporten van analisten Blue Matrix
Marktprijzen	30 jaar	Aandelenprijzen Dividenden, splitsingen en acties	ICE Marktgegevens SEC-formulier S-1
Eigendom	10 jaar	Top aandeelhouders Handel met voorkennis	SEC-formulier 4 SEC-formulier 13D
Beheer	10 jaar	Leiderschapsteam Raad van bestuur	SEC-formulier 10-K SEC-formulier DEF 14A
Belangrijkste ontwikkelingen	10 jaar	Bedrijfsaankondigingen	SEC-formulier 8-K

^* Voorbeeld voor effecten uit de VS, voor niet-Amerikaanse effecten worden gelijkwaardige formulieren en bronnen gebruikt.

Tenzij anders vermeld zijn alle financiële gegevens gebaseerd op een jaarperiode, maar worden ze elk kwartaal bijgewerkt. Dit staat bekend als Trailing Twelve Month (TTM) of Last Twelve Month (LTM) gegevens. Meer informatie.

Analysemodel en Snowflake

Details van het analysemodel dat is gebruikt om dit rapport te genereren zijn beschikbaar op onze Github-pagina, we hebben ook handleidingen over hoe u onze rapporten kunt gebruiken en tutorials op YouTube.

Leer meer over het team van wereldklasse dat het Simply Wall St-analysemodel heeft ontworpen en gebouwd.

Industrie en sector

Onze industrie- en sectormetrics worden elke 6 uur berekend door Simply Wall St, details van ons proces zijn beschikbaar op Github.

Bronnen van analisten

Apple Inc. wordt gevolgd door 89 analisten. 41 van deze analisten hebben de schattingen van de omzet of winst ingediend die zijn gebruikt als input voor ons rapport. Inzendingen van analisten worden de hele dag door bijgewerkt.

Analist	Instelling
Amman Saeed	Accountability Research Corporation
Warren Lau	Aletheia Analyst Network Limited
Rocco Strauss	Arete Research Services LLP

Apple (AAPL) Aandelenoverzicht

Beloningen

Risicoanalyse

Analyst Price Targets

AAPL: Momentum in Product Cycle and Services Will Offset Regulatory Headwinds Going Forward

Global AI Integration And Privacy-First Trends Will Reshape Digital Ecosystems

Rising Trade Tensions And Regulatory Woes Will Impair Margins

Top Community Narratives

Buy now, I don't see this stock going much lower-too many improvements making quiet waves...

Is Apple (AAPL) Trading Above Its Fair Value? The $4 Trillion Question.

Apple: Updates

Top Community Narratives

Top Analyst Narratives

Buy now, I don't see this stock going much lower-too many improvements making quiet waves...

AAPL: Momentum in Product Cycle and Services Will Offset Regulatory Headwinds Going Forward

Is Apple (AAPL) Trading Above Its Fair Value? The $4 Trillion Question.

Global AI Integration And Privacy-First Trends Will Reshape Digital Ecosystems

Apple: Updates

Rising Trade Tensions And Regulatory Woes Will Impair Margins

Apple Inc. Concurrenten

Alphabet

Meta Platforms

Microsoft

Netflix

Prijsgeschiedenis en prestaties

Recent nieuws en updates

Apple Faces New EU Constraints as App Store Remains Under Gatekeeper Rules

Apple Secures Broadcom Chip Supply Through 2031 Covering AI and Cloud Efforts

Apple's Possible New iPhone Pricing Strategy

Apple Inc. to Report Q3, 2026 Results on Jul 30, 2026

Apple Ramps Up Foldable iPhone Plans With Ultra Model Targeting $2,500 Price Point

Apple Inc.(NasdaqGS:AAPL) dropped from Russell 1000 Dynamic Index

Recent updates

Apple Faces New EU Constraints as App Store Remains Under Gatekeeper Rules

Apple Secures Broadcom Chip Supply Through 2031 Covering AI and Cloud Efforts

Apple's Possible New iPhone Pricing Strategy

Apple Inc. to Report Q3, 2026 Results on Jul 30, 2026

Apple Ramps Up Foldable iPhone Plans With Ultra Model Targeting $2,500 Price Point

Apple Inc.(NasdaqGS:AAPL) dropped from Russell 1000 Dynamic Index

AAPL: AI Assistant Reset And Pricing Power Will Drive Next Upside Phase

Now 23% overvalued after recent price rise

Apple Reveals Siri AI Overhaul US Chip Deal and Confirms New CEO for September

Xiao-I Corporation Provides Update on First-Instance Rulings in Patent Litigation Against Apple

Senior VP & General Counsel exercised options and sold US$4.8m worth of stock

Apple Stock Gains New Tailwinds as US Chip Alliance With Intel Counters Rising Memory Costs

AAPL: AI Assistant Rollout And Services Strength Will Offset Execution And Regulatory Risks

Apple Sets All-Time High Q2 Revenue and Buyback as AI and Foldable iPhone Plans Draw Scrutiny

Apple Introduces New Intelligence Capabilities, Expanded Productivity Features in Xcode 27, and Platform Improvements

Apple Delivers Record US$111.2b Q2 Revenue as Investors Focus on AI Growth and Leadership Change

Key Executive recently sold US$16m worth of stock

AAPL: AI Platform Ambitions And Services Mix Will Offset Hardware And China Risks

Key Executive notifies of intention to sell stock

Apple Inc. Unveils New Accessibility Features and Updates Powered by Apple Intelligence

AAPL: AI Spending And Rising Input Costs Will Pressure Future Margins

Key Executive recently sold US$71m worth of stock

Cotchett, Pitre & McCarthy Announces Proposal for $250 Million Settlement in Apple AI False Advertising Case

Key Executive notifies of intention to sell stock

Now 20% overvalued after recent price rise

Second quarter dividend increased to US$0.27

Apple Inc. Declares Cash Dividend, Payable on May 14, 2026

Second quarter 2026 earnings: EPS and revenues exceed analyst expectations

AAPL: Services Strength And AI Execution Will Support Earnings Resilience Under New Leadership

Senior VP & CFO exercised options and sold US$1.3m worth of stock

Apple Inc. Announces CEO Changes, Effective September 1, 2026

Apple Inc. Announces Appointment of Johny Srouji as Chief Hardware Officer, Effective April 20, 2026

Senior VP & CFO exercised options and sold US$1.3m worth of stock

Amazon.com, Inc. (NasdaqGS:AMZN) entered into a definitive merger agreement to acquire Globalstar, Inc. (NasdaqGS:GSAT) from Thermo Funding II LLC and others for $10.9 billion.

AAPL: Services Breadth And AI Partnerships Will Support Long Term Earnings Resilience

ARB Gaming LLC, Affirm, Inc., Goldman Sachs Bank USA, Apple Inc., Amazon.com, Inc Faces Lawsuit for Exploitation of Disabilities

Ultra Accelerator Link Consortium Publishes Four Specifications Defining In-Network Compute, Chiplets, Manageability and 200G Performance

CEO & Director exercised options and sold US$34m worth of stock

AAPL: Gemini AI Deal And Services Strength Will Balance Margin Pressures

Xiao-I Corporation Provides Update on Patent Infringement Lawsuit Against Apple Computer Trading (Shanghai) Co., Ltd. and Apple Inc

Buy now, I don't see this stock going much lower-too many improvements making quiet waves...

Senior VP & General Counsel exercised options and sold US$8.1m worth of stock

AAPL: AI Partnership And Services Engine Will Support Future Earnings Resilience

Apple Inc. (NasdaqGS:AAPL) completed the acquisition of MotionVFX Szymon Masiak.

Apple Inc. Unveils MacBook Neo

AAPL: Gemini Agreement And AI Features Will Shape Next Upside Phase

Apple Inc. Unveils New Studio Display and All-New Studio Display XDR