NYSE:STZBeverage
Modelo Chelada Suprema Tests High ABV RTD Demand For Modelo Brand
Constellation Brands (NYSE:STZ) has introduced Modelo Chelada Suprema, a new high-ABV ready-to-drink product under the Modelo label.
The launch is nationwide and focuses on bold, fruit-forward flavors aimed at Gen Z and Millennial drinkers.
This is the first high-ABV RTD offering tied to the top-selling Modelo brand in Constellation’s portfolio.
For investors tracking NYSE:STZ, this launch sits at the intersection of two important themes: premium Mexican beer and the expanding RTD alcoholic...