NYSE:KRConsumer Retailing
Cold Case Rollout Tests Kroger’s Premium Ice Cream And Brand Strategy
Cold Case Ice Cream is expanding into more than 1,000 Kroger banner stores across the US.
The rollout brings a trend-focused premium ice cream brand to a wide range of Kroger owned banners.
The move underscores Kroger's focus on differentiated product assortments in the grocery aisle.
For investors watching NYSE:KR, this large scale rollout highlights how Kroger is using branded partnerships to keep its frozen aisle fresh and relevant. The company operates a broad network of supermarket...