NasdaqGS:BILIInteractive Media and Services
Will Bilibili’s New Algorithm and Equity Grants Reframe Its Long‑Term Engagement Strategy (BILI)?
Bilibili recently removed its long-running “Guess You Like” homepage recommendation system and began rolling out a new content-matching algorithm, while also issuing a small number of Class Z shares in March 2026 through employee equity plans.
This combination of a core product algorithm overhaul and ongoing equity-based compensation sheds light on how Bilibili balances user experience evolution with talent retention.
Next, we’ll assess how replacing the “Guess You Like” recommendation...