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Does MGM Resorts’ (MGM) Luxury Dining Push Reveal a Shift in Long-Term Brand Strategy?
In a move to elevate Las Vegas' culinary landscape, ARIA Resort & Casino announced plans to debut the renowned Two Michelin-starred Gymkhana restaurant this fall, aiming to enhance its standing among luxury dining destinations.
This partnership brings a flagship international brand to the Strip, reinforcing ARIA’s commitment to high-end experiences and targeting discerning global travelers.
Now, we'll assess how ARIA's high-profile restaurant launch intersects with MGM Resorts...