NYSE:TTelecom
A Look at AT&T's Valuation Following Its Gigs Partnership to Offer Embedded Phone Plans in Popular Apps
AT&T (T) just made a move that could have long-term implications for anyone thinking about telecom stocks. Teaming up with Gigs, AT&T plans to offer embedded phone plans right inside popular technology apps, creating a seamless way for users to add connectivity services alongside their everyday digital tools. The first brands out of the gate, like Klarna, show how this model could extend AT&T’s reach far beyond traditional marketing and into the heart of digital consumer life.
This strategy...