NasdaqGS:COCOBeverage
Will Official Hydration Deal With Rush Soccer Reshape Vita Coco Company's (COCO) Youth Sports Narrative?
In December 2025, Vita Coco, America’s leading coconut water brand, announced a partnership making it the Official Hydration Partner of Rush Soccer, bringing its naturally hydrating drinks to tournaments, hydration stations, and grassroots events across one of the world’s largest youth soccer communities starting in 2026.
This collaboration gives Vita Coco direct, recurring exposure to young athletes and their families at organized events, potentially reinforcing its positioning as a cleaner...