NYSE:KRConsumer Retailing
Does Kroger's (KR) New Beauty Partnerships Signal a Shift in Its Growth and Brand Strategy?
In early September 2025, The Kroger Co. announced its fall beauty lineup, unveiling exclusive partnerships with international beauty brands like Nude by Nature and COSRX, and introducing new wellness and skincare products across its stores, coupled with a $5 savings promotion for beauty purchases of $15 or more until September 13.
This product expansion highlights Kroger's efforts to broaden its appeal in the beauty and wellness segment while catering to consumer trends for value and...