NasdaqGS:ROKUEntertainment
Could Howdy's Low Price Shift Roku's (ROKU) Position in the Streaming Subscription Race?
Earlier this month, Roku announced the launch of Howdy, its new ad-free subscription video-on-demand service priced at US$2.99 per month, offering thousands of hours of content from partners like Lionsgate, Warner Bros. Discovery, and FilmRise, as well as select Roku Originals.
This move positions Roku to address demand for affordable, uninterrupted streaming with a nationwide service featuring a broad, recognizable content library.
We'll examine how the Howdy launch and its low pricing...