NYSE:BRK.ADiversified Financial
Messi Batteries Highlight Berkshire Hathaway’s Evolving Consumer Brand Playbook
Duracell, owned by Berkshire Hathaway, has released limited-edition batteries featuring designs inspired by Lionel Messi's tattoos.
The launch coincides with a major global soccer tournament, using a high profile sports moment to draw consumer attention to the brand.
This is the first time Duracell has incorporated a celebrity figure into its product design, marking a new branding approach within the Berkshire portfolio.
Berkshire Hathaway (NYSE:BRK.A) is best known for its large equity...

