Cracker Barrel Old Country Store (CBRL) Stock Overview
Develops and operates the Cracker Barrel Old Country Store concept in the United States. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 3/6 |
| Past Performance | 0/6 |
| Financial Health | 2/6 |
| Dividends | 1/6 |
CBRL Community Fair Values
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Analyst Price Targets
Cracker Barrel Old Country Store, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$31.15 |
| 52 Week High | US$71.93 |
| 52 Week Low | US$24.85 |
| Beta | 1.28 |
| 1 Month Change | 9.61% |
| 3 Month Change | -7.87% |
| 1 Year Change | -34.13% |
| 3 Year Change | -68.30% |
| 5 Year Change | -79.41% |
| Change since IPO | 1,426.10% |
Recent News & Updates
Narrative Update • May 02
CBRL: Menu And Cost Actions Will Shape Gradual Brand And Traffic Repair
Narrative update on Cracker Barrel Old Country Store The consensus analyst price target for Cracker Barrel Old Country Store has moved modestly, with recent target ranges clustering around $28 to $47 as analysts weigh cost efficiencies, early signs of traffic improvement, and ongoing traffic and brand recovery challenges. Analyst Commentary Recent research on Cracker Barrel Old Country Store reflects a wide range of opinions, with price targets spanning from the high $20s to the mid $40s and ratings stretching from Sell to Buy.Narrative Update • Apr 18
CBRL: Menu And Operations Changes Will Gradually Support Cautious Traffic Recovery
Analysts now estimate Cracker Barrel Old Country Store's fair value at about $31.38 per share, a slight adjustment from roughly $31.57. The revision reflects a balance between higher revenue expectations, more conservative profit margins, and a higher assumed future P/E, following recent price target increases and differing views on how quickly traffic may recover.Seeking Alpha • Apr 05
Cracker Barrel: Sharp Traffic Declines And Severe Margin Erosion
Summary Cracker Barrel faces persistent ~10% traffic declines, with comp sales temporarily buoyed by menu price hikes. CBRL's brand image remains damaged post-logo scandal, alienating core customers and driving worsening sales trends. Heightened promotional activity and ongoing commodity and labor inflation threaten to erode CBRL's already thin EBITDA margins. With a strained balance sheet and >5x leverage, I reiterate a sell rating despite CBRL's superficially cheap valuation. Read the full article on Seeking AlphaNarrative Update • Apr 04
CBRL: Menu And Cost Actions Will Gradually Support Cautious Post Rebranding Traffic Recovery
Analysts have trimmed the fair value estimate for Cracker Barrel Old Country Store to about $31.57 from $32.63, as higher discount rate assumptions and more conservative views on revenue growth and profitability offset recent price target increases across the Street, which are tied to cost controls, early signs of traffic improvement, and company initiatives around menu, operations, and loyalty. Analyst Commentary Street research around Cracker Barrel reflects a split view, with several firms lifting price targets while maintaining cautious ratings.Recent updates
Narrative Update • May 02
CBRL: Menu And Cost Actions Will Shape Gradual Brand And Traffic Repair
Narrative update on Cracker Barrel Old Country Store The consensus analyst price target for Cracker Barrel Old Country Store has moved modestly, with recent target ranges clustering around $28 to $47 as analysts weigh cost efficiencies, early signs of traffic improvement, and ongoing traffic and brand recovery challenges. Analyst Commentary Recent research on Cracker Barrel Old Country Store reflects a wide range of opinions, with price targets spanning from the high $20s to the mid $40s and ratings stretching from Sell to Buy.Narrative Update • Apr 18
CBRL: Menu And Operations Changes Will Gradually Support Cautious Traffic Recovery
Analysts now estimate Cracker Barrel Old Country Store's fair value at about $31.38 per share, a slight adjustment from roughly $31.57. The revision reflects a balance between higher revenue expectations, more conservative profit margins, and a higher assumed future P/E, following recent price target increases and differing views on how quickly traffic may recover.Seeking Alpha • Apr 05
Cracker Barrel: Sharp Traffic Declines And Severe Margin Erosion
Summary Cracker Barrel faces persistent ~10% traffic declines, with comp sales temporarily buoyed by menu price hikes. CBRL's brand image remains damaged post-logo scandal, alienating core customers and driving worsening sales trends. Heightened promotional activity and ongoing commodity and labor inflation threaten to erode CBRL's already thin EBITDA margins. With a strained balance sheet and >5x leverage, I reiterate a sell rating despite CBRL's superficially cheap valuation. Read the full article on Seeking AlphaNarrative Update • Apr 04
CBRL: Menu And Cost Actions Will Gradually Support Cautious Post Rebranding Traffic Recovery
Analysts have trimmed the fair value estimate for Cracker Barrel Old Country Store to about $31.57 from $32.63, as higher discount rate assumptions and more conservative views on revenue growth and profitability offset recent price target increases across the Street, which are tied to cost controls, early signs of traffic improvement, and company initiatives around menu, operations, and loyalty. Analyst Commentary Street research around Cracker Barrel reflects a split view, with several firms lifting price targets while maintaining cautious ratings.
Narrative Update • Mar 20
CBRL: Cost Efficiencies And Menu Efforts Will Confront Protracted Traffic Recovery
Cracker Barrel Old Country Store's fair value estimate is updated from $20.00 to $28.00, reflecting higher analyst price targets that highlight cost efficiencies, early signs of traffic and sales improvement, and ongoing menu, operations, and loyalty efforts, even as views remain split on the pace of any recovery. Analyst Commentary Recent research highlights a split view on Cracker Barrel Old Country Store.Narrative Update • Mar 06
CBRL: Menu And Operations Reset Will Steadily Support Post Rebranding Traffic Recovery
The analyst price target for Cracker Barrel Old Country Store has been reset from $44.13 to $32.63 as analysts balance higher Street targets in the $28 to $47 range with mixed views on the pace and durability of the company’s menu, operations, and traffic recovery efforts following its recent rebranding issues. Analyst Commentary Street research on Cracker Barrel Old Country Store reflects a wide range of views, with price targets clustered between $28 and $47 and ratings spanning Buy, Neutral and Sell.
Narrative Update • Feb 20
CBRL: Refreshed Earnings Outlook Will Support Renewed Confidence In Equity Repricing
Analysts have lifted their price target on Cracker Barrel Old Country Store to $24, up $4 from $20, citing refreshed views on its earnings outlook and valuation multiples. Analyst Commentary Recent Street research has centered on the updated US$24 price target for Cracker Barrel Old Country Store, which reflects refreshed views on how its earnings potential lines up with the current share price.Narrative Update • Feb 06
CBRL: Future Board Changes Will Support Renewed Confidence In Earnings Outlook
Analysts have revised their price target for Cracker Barrel Old Country Store from about US$69 to roughly US$42, citing updated fair value estimates, a lower discount rate, modest adjustments to revenue growth and profit margin assumptions, and a different view on the appropriate future P/E multiple. What's in the News Cracker Barrel opened a new restaurant and country store in Annapolis, Maryland, its 10th location in the state, employing about 160 team members and offering dine in, pickup, curbside, and delivery options.Narrative Update • Jan 23
CBRL: Governance Upheaval Will Pressure Weaker 2026 Earnings Outlook
Analysts have modestly adjusted their price targets on Cracker Barrel Old Country Store, reflecting updated assumptions around discount rates, revenue trends, profit margins and future P/E expectations, rather than a change to the current fair value estimate of US$20.00. What's in the News Cracker Barrel updated its fiscal 2026 earnings guidance, now expecting total revenue of US$3.2b to US$3.3b, compared with its prior outlook of US$3.35b to US$3.45b (company guidance).Analysis Article • Jan 15
Cracker Barrel Old Country Store, Inc.'s (NASDAQ:CBRL) P/E Is Still On The Mark Following 27% Share Price Bounce
Cracker Barrel Old Country Store, Inc. ( NASDAQ:CBRL ) shareholders are no doubt pleased to see that the share price...Narrative Update • Jan 08
CBRL: Governance Turmoil And Weaker 2026 Outlook Will Pressure Earnings
Analysts have revised their price targets for Cracker Barrel Old Country Store, keeping fair value steady at US$20.00 while adjusting assumptions around the discount rate, revenue growth, profit margin and future P/E to reflect updated views on the company’s risk profile and earnings potential. What's in the News Cracker Barrel updated its fiscal 2026 outlook, now guiding to total revenue of US$3.2b to US$3.3b, compared with a previous outlook of US$3.35b to US$3.45b (company guidance).Analysis Article • Jan 07
Cracker Barrel Old Country Store (NASDAQ:CBRL) Might Have The Makings Of A Multi-Bagger
If you're looking for a multi-bagger, there's a few things to keep an eye out for. Amongst other things, we'll want to...Narrative Update • Dec 14
CBRL: Logo Backlash And Traffic Declines Will Pressure Earnings Outlook
Analysts have cut their fair value estimate for Cracker Barrel Old Country Store nearly in half, from about $45 to roughly $20 per share. This reflects lowered long term revenue growth and margin expectations, even as they acknowledge ongoing brand turnaround efforts and elevated investment in marketing and labor to support a potential sales recovery.Analysis Article • Dec 13
Cracker Barrel Old Country Store (NASDAQ:CBRL) Will Pay A Dividend Of $0.25
Cracker Barrel Old Country Store, Inc. ( NASDAQ:CBRL ) will pay a dividend of $0.25 on the 11th of February. The...Narrative Update • Nov 30
CBRL: Sales Momentum Will Improve Following Step-Down In Traffic And Brand Backlash
Cracker Barrel’s analyst price target has moved down from $46.38 to $44.13, as analysts cite a lower revenue outlook and cautious guidance related to traffic declines following recent brand and marketing challenges. Analyst Commentary Recent analyst commentary highlights a divided outlook for Cracker Barrel Old Country Store, with both cautious and optimistic perspectives emerging in the wake of the company's fourth-quarter results, brand repositioning, and updated 2026 guidance.Analysis Article • Nov 20
When Should You Buy Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL)?
While Cracker Barrel Old Country Store, Inc. ( NASDAQ:CBRL ) might not have the largest market cap around , it received...Narrative Update • Nov 16
CBRL: Sales Recovery Will Accelerate As Brand Turnaround Remains On Track
Analysts have reduced their average price target for Cracker Barrel Old Country Store, Inc. by several dollars in response to weaker-than-expected quarterly results and ongoing concerns about the impact of brand updates on sales recovery.Analysis Article • Nov 04
Lacklustre Performance Is Driving Cracker Barrel Old Country Store, Inc.'s (NASDAQ:CBRL) 27% Price Drop
Unfortunately for some shareholders, the Cracker Barrel Old Country Store, Inc. ( NASDAQ:CBRL ) share price has dived...Narrative Update • Nov 01
CBRL: Marketing Spend And Rebranding Recovery Efforts Will Restore Guest Traffic
Analysts have lowered their average price target for Cracker Barrel Old Country Store by several dollars. This adjustment reflects ongoing concerns over weaker sales trends and the impact of recent brand changes.Analysis Article • Oct 31
Cracker Barrel Old Country Store (NASDAQ:CBRL) Takes On Some Risk With Its Use Of Debt
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Narrative Update • Oct 18
Menu Simplification And Guest Journey Mapping Will Elevate Future Dining Experiences
The analyst price target for Cracker Barrel Old Country Store was lowered from $47 to $46.38. Analysts cited weaker traffic trends and cautious fiscal 2026 guidance following ongoing brand-related challenges.Analysis Article • Oct 05
Cracker Barrel Old Country Store (NASDAQ:CBRL) Will Pay A Dividend Of $0.25
Cracker Barrel Old Country Store, Inc. ( NASDAQ:CBRL ) will pay a dividend of $0.25 on the 12th of November. This means...Narrative Update • Oct 04
Menu Simplification And Guest Journey Mapping Will Elevate Future Dining Experiences
The consensus analyst price target for Cracker Barrel Old Country Store has been revised downward from $51.14 to $47.00. This reflects cautious views from analysts following weaker revenue growth projections and recent challenges impacting sales momentum.Analysis Article • Sep 21
Cracker Barrel Old Country Store (NASDAQ:CBRL) Has Affirmed Its Dividend Of $0.25
The board of Cracker Barrel Old Country Store, Inc. ( NASDAQ:CBRL ) has announced that it will pay a dividend on the...Analysis Article • Sep 20
Some Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) Shareholders Look For Exit As Shares Take 26% Pounding
Cracker Barrel Old Country Store, Inc. ( NASDAQ:CBRL ) shareholders that were waiting for something to happen have been...Narrative Update • Sep 19
Menu Simplification And Guest Journey Mapping Will Elevate Future Dining Experiences
Cracker Barrel's analyst price target was lowered to $51.14 as backlash over its rebranding and falling store traffic led to a reset in forward guidance and profitability expectations, with interim recovery efforts expected to further pressure near-term earnings. Analyst Commentary Rebranding backlash and negative attention around the company's new logo led to a sharp drop in store traffic and significantly lowered FY2026 revenue guidance.Analysis Article • Sep 11
Returns On Capital At Cracker Barrel Old Country Store (NASDAQ:CBRL) Paint A Concerning Picture
When it comes to investing, there are some useful financial metrics that can warn us when a business is potentially in...Analysis Article • Jul 16
Cracker Barrel Old Country Store (NASDAQ:CBRL) Will Pay A Dividend Of $0.25
The board of Cracker Barrel Old Country Store, Inc. ( NASDAQ:CBRL ) has announced that it will pay a dividend on the...Analysis Article • Jul 13
Investors Appear Satisfied With Cracker Barrel Old Country Store, Inc.'s (NASDAQ:CBRL) Prospects As Shares Rocket 29%
Cracker Barrel Old Country Store, Inc. ( NASDAQ:CBRL ) shares have continued their recent momentum with a 29% gain in...Analysis Article • Jun 30
Cracker Barrel Old Country Store (NASDAQ:CBRL) Is Due To Pay A Dividend Of $0.25
The board of Cracker Barrel Old Country Store, Inc. ( NASDAQ:CBRL ) has announced that it will pay a dividend of $0.25...Analysis Article • Jun 27
When Should You Buy Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL)?
Cracker Barrel Old Country Store, Inc. ( NASDAQ:CBRL ), is not the largest company out there, but it led the NASDAQGS...Analysis Article • Jun 12
Cracker Barrel Old Country Store's (NASDAQ:CBRL) Problems Go Beyond Weak Profit
Cracker Barrel Old Country Store, Inc.'s ( NASDAQ:CBRL ) stock showed strength, with investors undeterred by its weak...Analysis Article • May 13
Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) Stocks Shoot Up 26% But Its P/E Still Looks Reasonable
Cracker Barrel Old Country Store, Inc. ( NASDAQ:CBRL ) shareholders are no doubt pleased to see that the share price...Analysis Article • May 09
Cracker Barrel Old Country Store's (NASDAQ:CBRL) Returns On Capital Tell Us There Is Reason To Feel Uneasy
When researching a stock for investment, what can tell us that the company is in decline? More often than not, we'll...Analysis Article • Apr 19
Cracker Barrel Old Country Store (NASDAQ:CBRL) Seems To Be Using A Lot Of Debt
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' So it seems the smart money knows that...Analysis Article • Mar 09
Earnings Release: Here's Why Analysts Cut Their Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) Price Target To US$46.71
Shareholders might have noticed that Cracker Barrel Old Country Store, Inc. ( NASDAQ:CBRL ) filed its quarterly result...Analysis Article • Mar 03
Cracker Barrel Old Country Store, Inc.'s (NASDAQ:CBRL) Share Price Is Still Matching Investor Opinion Despite 30% Slump
Cracker Barrel Old Country Store, Inc. ( NASDAQ:CBRL ) shareholders won't be pleased to see that the share price has...Seeking Alpha • Feb 14
Cracker Barrel: A Deep Value Play In Transition
Summary Cracker Barrel's rural-first strategy and low competition provide a strong moat, with pricing flexibility to capture market share amid consumer debt concerns. CEO Julie Masino's focus on menu innovation, store remodels, and technology upgrades aims to modernize the brand and attract younger demographics via "Date Night". The stock is a deep value play with significant upside potential if the turnaround is executed well, despite high short float and execution risks. While the consumer base is fragile, the brand's equity and strategic changes offer a realistic chance for substantial growth by late 2025 or beyond. Read the full article on Seeking AlphaAnalysis Article • Feb 01
Here's What's Concerning About Cracker Barrel Old Country Store's (NASDAQ:CBRL) Returns On Capital
What financial metrics can indicate to us that a company is maturing or even in decline? A business that's potentially...Analysis Article • Jan 14
The Price Is Right For Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL)
When close to half the companies in the United States have price-to-earnings ratios (or "P/E's") below 18x, you may...Shareholder Returns
| CBRL | US Hospitality | US Market | |
|---|---|---|---|
| 7D | -0.5% | 2.0% | 3.2% |
| 1Y | -34.1% | 3.4% | 31.0% |
Return vs Industry: CBRL underperformed the US Hospitality industry which returned 3.4% over the past year.
Return vs Market: CBRL underperformed the US Market which returned 31% over the past year.
Price Volatility
| CBRL volatility | |
|---|---|
| CBRL Average Weekly Movement | 6.5% |
| Hospitality Industry Average Movement | 7.6% |
| Market Average Movement | 7.1% |
| 10% most volatile stocks in US Market | 16.1% |
| 10% least volatile stocks in US Market | 3.2% |
Stable Share Price: CBRL has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: CBRL's weekly volatility (7%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1969 | 76,730 | Julie Masino | www.crackerbarrel.com |
Cracker Barrel Old Country Store, Inc. develops and operates the Cracker Barrel Old Country Store concept in the United States. Its Cracker Barrel stores consist of restaurants with a gift shop. The company’s restaurants serve breakfast, lunch, and dinner, as well as dine-in, pick-up, and delivery services.
Cracker Barrel Old Country Store, Inc. Fundamentals Summary
| CBRL fundamental statistics | |
|---|---|
| Market cap | US$686.62m |
| Earnings (TTM) | -US$4.01m |
| Revenue (TTM) | US$3.36b |
0.2x
P/S Ratio-173.5x
P/E RatioIs CBRL overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| CBRL income statement (TTM) | |
|---|---|
| Revenue | US$3.36b |
| Cost of Revenue | US$2.29b |
| Gross Profit | US$1.07b |
| Other Expenses | US$1.07b |
| Earnings | -US$4.01m |
Last Reported Earnings
Jan 30, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | -0.18 |
| Gross Margin | 31.82% |
| Net Profit Margin | -0.12% |
| Debt/Equity Ratio | 124.8% |
How did CBRL perform over the long term?
See historical performance and comparisonDividends
3.2%
Current Dividend Yield-556%
Payout RatioDoes CBRL pay a reliable dividends?
See CBRL dividend history and benchmarks| Cracker Barrel Old Country Store dividend dates | |
|---|---|
| Ex Dividend Date | Apr 10 2026 |
| Dividend Pay Date | May 13 2026 |
| Days until Ex dividend | 29 days |
| Days until Dividend pay date | 4 days |
Does CBRL pay a reliable dividends?
See CBRL dividend history and benchmarksCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/07 21:23 |
| End of Day Share Price | 2026/05/07 00:00 |
| Earnings | 2026/01/30 |
| Annual Earnings | 2025/08/01 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Cracker Barrel Old Country Store, Inc. is covered by 23 analysts. 9 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| John Staszak | Argus Research Company |
| Todd Brooks | Benchmark Company |
| Sara Senatore | BofA Global Research |