NasdaqGM:TTDMedia
Trade Desk Unveils AI Buying Modes As Governance Questions Linger
Trade Desk (NasdaqGM:TTD) has introduced new AI-powered automated buying modes within its platform.
The update includes an AI-optimized Performance Mode and a more hands-on Control Mode for programmatic ad buying.
The launch is aimed at simplifying campaign setup for advertisers and competing more directly with automated products from Google and Meta.
Trade Desk, trading at $20.7, is rolling out these tools at a time when investors have recently focused on issues such as governance,...