NasdaqGS:APPSoftware
Why AppLovin (APP) Is Up 6.8% After Exiting Gaming To Double Down On AI Ads
Earlier in December, AppLovin presented at the 53rd Annual Nasdaq Investor Conference in London, highlighting progress in its AI-powered advertising and mobile app monetization platforms.
The company’s decision to exit its gaming division and push deeper into AI-driven advertising for e-commerce, fintech, and automotive marks a material shift toward becoming a broader ad-tech platform competitor to Google and Meta.
We’ll now examine how this pivot toward AI-powered e-commerce advertising...