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Did Dolby’s First Live Sports Use of AC-4 Just Shift Dolby Laboratories' (DLB) Investment Narrative?
Earlier this month, Dolby Laboratories and NBCUniversal announced that Peacock streamed Telemundo’s live Spanish-language coverage of all 104 FIFA World Cup 2026 matches in Dolby Vision and Dolby Atmos using Dolby AC-4, marking the first commercial use of this codec by a video streamer.
Beyond enhancing picture and sound, this rollout positions Dolby’s AC-4 and immersive formats at the core of a high-profile global sports event, reinforcing its role as a go-to technology partner for...