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Zebra Technologies (ZBRA): Evaluating Valuation After New NFL Partnership Boosts Sports Technology Momentum
If you’re eyeing Zebra Technologies (ZBRA) this week, the company just rolled out a fresh collaboration with the NFL’s Indianapolis Colts that could catch your attention. Zebra’s RFID-based MotionWorks Sport system will track player and ball data in Colts practice sessions, giving both coaches and players real-time insights into speed, distance, and formation metrics. With this deal, Zebra is doubling down on its presence across the NFL. The adoption of its tracking platform appears to be...