NYSE:ELFPersonal Products
What e.l.f. Beauty (ELF)'s Viral Liquid Death Lip Embalms Drop Means For Shareholders
Earlier in January 2026, e.l.f. Cosmetics and beverage brand Liquid Death launched their second limited-edition “Lip Embalms” collection, inspired by Liquid Death’s flavored waters and sold exclusively through elfcosmetics.com and TikTok Shop in tightly limited quantities.
The rapid sellout of the Lip Embalms, amplified by Roblox and Twitch activations, highlights how e.l.f. is using culture-driven collaborations and digital engagement to keep its brand highly relevant with younger...