NYSE:ZETASoftware
Zeta Global (ZETA) Teams Up With Palantir To Build Enterprise AI For Marketing
Zeta Global Holdings (NYSE:ZETA) has entered into a partnership with Palantir Technologies to build a unified enterprise AI infrastructure layer for marketing.
The collaboration centers on rearchitecting Zeta’s Data Cloud on Palantir’s Foundry platform and integrating Zeta’s Athena AI to support real-time marketing decisions.
Both companies point to the potential for this integration to support new revenue streams tied to large enterprise marketing use cases.
Zeta Global Holdings comes into...

