NYSE:PARElectronic
PAR Technology (PAR) Is Down 6.5% After PAR Retail Achieves Tier 4 Status in Altria Digital Program
In July 2025, PAR Technology announced its PAR Retail platform qualified for Tier 4 in Altria Group Distribution Company's 2026 Digital Trade Program, enabling advanced loyalty, personalization, and targeted digital engagement for age-verified consumers.
This top-tier qualification highlights PAR Retail’s ability to more than double the eligible loyalty member base for retailers using enhanced segmentation features.
We’ll explore how Tier 4 readiness for Altria’s digital program could...