NYSE:KTBLuxury
Lee And J Crew Tie Up Tests Kontoor Brands Premium Potential
Kontoor Brands' Lee, part of NYSE:KTB, has launched an exclusive collaboration with J.Crew.
The collection reimagines Lee's legacy denim styles with a fresh take on American classics.
The capsule uses premium materials and is available for men, women, and kids through Lee.com and J.Crew.
This is the first Lee collaboration spanning all age groups on Lee.com, signaling a shift toward a more premium, fashion forward positioning.
Kontoor Brands, the owner of Lee and Wrangler, operates in a...