NYSE:BACBanks
Bank Of America Targets Travel Loyalty With New Royal Caribbean Cards
Bank of America (NYSE:BAC) introduced the Royal ONE Visa Signature and Royal ONE Plus Visa Signature credit cards through a new partnership with Royal Caribbean Group.
The new tri branded cards are tied to Royal Caribbean International, Celebrity Cruises, and Silversea, with loyalty rewards that can be used across all three cruise brands.
The launch positions Bank of America to deepen its role in travel and leisure financial services and broaden its co branded credit card offering.
For Bank...