NYSE:RACEAuto
Ferrari (NYSE:RACE) Replaced Its Marketing Chief After Luce EV Backlash
Ferrari (NYSE:RACE) has replaced its long-serving marketing chief following strong backlash to its first electric vehicle, the Luce.
The shake-up comes soon after the Luce launch, as criticism of the model’s positioning and design triggered internal review.
The change signals management focus on how Ferrari presents its EV plans to customers and investors.
Ferrari, best known for its high performance sports cars and racing heritage, is under closer scrutiny as the auto industry pushes...