NasdaqGS:BKNGHospitality
How The viagogo “Gig-Tripping” Tie-Up At Booking Holdings (BKNG) Has Changed Its Investment Story
In early December 2025, viagogo announced a partnership with Booking.com that lets fans booking event tickets instantly add nearby accommodation, flights, rental cars, and local attractions through Booking.com, tapping into the growing “gig-tripping” trend highlighted by rising cross-border event travel in viagogo’s 2025 data.
This tie-up complements Booking Holdings’ recent quarter of record revenue and stronger guidance, reinforcing its push to offer higher-margin, end-to-end travel...