NasdaqGS:MATLeisure
Mattel Recasts Growth With Mobile Games Brick Shop And Entertainment Push
Mattel has completed the acquisition of mobile game studio Mattel163, taking full control of its digital gaming business.
The company is rolling out the new Mattel Brick Shop, a construction toy concept positioned to compete more directly with LEGO.
Mattel is also deepening its entertainment efforts, tying its brands more closely to film and content projects.
NasdaqGS:MAT is trading at $14.72, with the stock down 26.5% year to date and 30.3% over five years. In this context, the decision to...