NYSE:YELPInteractive Media and Services
How Yelp’s AI Deals And Hatch Acquisition At Yelp (YELP) Has Changed Its Investment Story
Yelp recently acquired Hatch, an AI-powered lead management and customer communication platform, and expanded its data licensing business by signing agreements with AI firms such as Perplexity AI and OpenAI to monetize its extensive local business content.
These moves signal Yelp’s push to build a broader software and data platform for local businesses, reducing reliance on traditional ad products and embedding its data more deeply into emerging AI search and assistant ecosystems.
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