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How Disney’s US$1 Billion OpenAI Bet and AI Character Deal Will Impact Walt Disney (DIS) Investors
Earlier this month, Walt Disney announced a three-year agreement for OpenAI’s Sora and ChatGPT Images to generate short-form content using more than 200 licensed characters from Disney, Pixar, Marvel, and Star Wars, alongside a US$1.00 billion equity investment and additional equity warrants in OpenAI.
The deal positions Disney to weave its intellectual property directly into generative AI platforms while also adopting OpenAI’s tools across Disney+, ESPN, and internal operations, potentially...