NYSE:AXPConsumer Finance
American Express NBA Expansion Targets Younger Fans And Long Term Growth
American Express (NYSE:AXP) has renewed and expanded its multi year partnership with the NBA.
The agreement now covers the NBA, WNBA, NBA G League and USA Basketball, with new fan and card member engagement programs.
The expanded relationship introduces additional perks and experiences for American Express card members tied to major basketball events.
For American Express, a global payments provider and card issuer, this deeper connection with professional basketball aligns with its focus...