NasdaqGS:MGNIMedia
Magnite (MGNI): Evaluating Valuation After Landmark Acxiom Integration and Recent Stock Surge
If you have been watching Magnite (MGNI), this week’s headlines might have stopped you in your tracks. The company just announced a significant integration with Acxiom, making it Acxiom’s first programmatic partner for sell-side data activation. This move gives advertisers a streamlined way to activate both first-party and Acxiom’s third-party data directly within Magnite’s platform. The partnership promises reduced costs and additional efficiency, as well as access to enhanced forecasting...