XTRA:PUMLuxury
Is Puma’s Suede Revival the Key to Reframing Its Brand Narrative for Investors (XTRA:PUM)?
Puma SE recently presented at the 25th German Corporate Conference in Frankfurt and opened its “Suede House” activation during Paris Men’s Fashion Week, highlighting the Suede franchise under Head of IR Manuel Bösing’s investor outreach.
This “Suede House” launch is part of a broader brand reset aimed at rebuilding cultural relevance through tightly curated product stories across sports, music, and subcultures.
We’ll now examine how this renewed focus on cultural relevance through the Suede...