XTRA:BASChemicals
How BASF’s Eco-Friendly Haircare Launch Could Shape Its Beauty Strategy for Investors (XTRA:BAS)
At Cosmet’Agora 2026 in Paris, BASF’s Personal Care business showcased its Beyond Beauty vision by launching new hybrid formulation concepts and unveiling two ingredients, Aloversil™ for men’s hair density support and Dehyquart® S18, a biodegradable conditioning agent for haircare.
An interesting angle is how BASF is pairing performance claims with sustainability credentials, using upcycled sea buckthorn byproducts and readily biodegradable chemistry to align cosmetics innovation with...