Harley-Davidson（HOG）株式概要
ハーレーダビッドソン社は、米国および海外でモーターサイクルを製造・販売している。 詳細
HOG Community Fair Values
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Analyst Price Targets
Harley-Davidson, Inc. 競合他社
価格と性能
| 過去の株価 | |
|---|---|
| 現在の株価 | US$25.14 |
| 52週高値 | US$31.25 |
| 52週安値 | US$17.09 |
| ベータ | 1.27 |
| 1ヶ月の変化 | 2.95% |
| 3ヶ月変化 | 10.31% |
| 1年変化 | 2.11% |
| 3年間の変化 | -30.15% |
| 5年間の変化 | -41.59% |
| IPOからの変化 | 7,213.45% |
最新ニュース
ナラティブの更新 • Jul 07
HOG: Back To The Bricks Execution Risks Will Likely Cap Future Upside
The analyst price target for Harley-Davidson has been raised to $30 per share from $25, as analysts point to the updated Back to the Bricks plan, a sharper dealer-focused model, and more disciplined new bike introductions that they expect to support additional customization and upsell opportunities. Analyst Commentary Recent analyst moves around Harley-Davidson highlight a mixed backdrop, with some raising price targets while others stay cautious on execution and growth expectations tied to the Back to the Bricks plan.
ナラティブの更新 • Jun 23
HOG: Turnaround Execution And Reshoring Plans Will Test Dealer And Demand Improvements
The analyst price target for Harley-Davidson has been nudged higher to approximately $25.64 from about $25.45, as analysts factor in recent estimate revisions tied to a Q1 beat, improved competitive positioning, and easing tariff pressures, while still viewing some longer term targets as ambitious. Analyst Commentary Recent research commentary on Harley-Davidson points to a more constructive stance on near term execution, while still flagging meaningful questions around how achievable some of the longer range targets are.Seeking Alpha • Jun 20
Harley-Davidson: The Margin Reset Could Rip The Bear Case Apart
Summary HOG is priced like the margin collapse is permanent, yet Q1 retail sales rose 8% and dealer inventory fell 22%, signaling demand may have stopped bleeding. The 2027 reset is the first catalyst: less discounting, $150M+ cost cuts, U.S.-built Revolution Max, and fuller York production can lift HDMC EBITDA to over $350M. My base case is $32 in 12-18 months and $48 in 2-3 years, with greater upside if Harley turns dealers into rider factories and rebuilds cultural demand. Read the full article on Seeking AlphaRecent updates
ナラティブの更新 • Jul 07
HOG: Back To The Bricks Execution Risks Will Likely Cap Future Upside
The analyst price target for Harley-Davidson has been raised to $30 per share from $25, as analysts point to the updated Back to the Bricks plan, a sharper dealer-focused model, and more disciplined new bike introductions that they expect to support additional customization and upsell opportunities. Analyst Commentary Recent analyst moves around Harley-Davidson highlight a mixed backdrop, with some raising price targets while others stay cautious on execution and growth expectations tied to the Back to the Bricks plan.ナラティブの更新 • Jun 23
HOG: Turnaround Execution And Reshoring Plans Will Test Dealer And Demand Improvements
The analyst price target for Harley-Davidson has been nudged higher to approximately $25.64 from about $25.45, as analysts factor in recent estimate revisions tied to a Q1 beat, improved competitive positioning, and easing tariff pressures, while still viewing some longer term targets as ambitious. Analyst Commentary Recent research commentary on Harley-Davidson points to a more constructive stance on near term execution, while still flagging meaningful questions around how achievable some of the longer range targets are.Seeking Alpha • Jun 20
Harley-Davidson: The Margin Reset Could Rip The Bear Case Apart
Summary HOG is priced like the margin collapse is permanent, yet Q1 retail sales rose 8% and dealer inventory fell 22%, signaling demand may have stopped bleeding. The 2027 reset is the first catalyst: less discounting, $150M+ cost cuts, U.S.-built Revolution Max, and fuller York production can lift HDMC EBITDA to over $350M. My base case is $32 in 12-18 months and $48 in 2-3 years, with greater upside if Harley turns dealers into rider factories and rebuilds cultural demand. Read the full article on Seeking Alphaナラティブの更新 • Jun 05
HOG: Turnaround Plan And Buybacks Will Confront Ongoing Demand And Dealer Risks
Analysts have raised the implied fair value for Harley-Davidson stock from about $22.14 to $25.45, citing higher Street price targets around $15, along with updated assumptions for slower revenue declines, improved profit margins, and a lower future P/E multiple. Analyst Commentary Recent Street research paints a mixed picture for Harley-Davidson, with several firms lifting price targets while still urging caution on the stock.ナラティブの更新 • Apr 28
HOG: Brand Refresh And Buybacks Will Confront Ongoing Demand And Dealer Concerns
The analyst price target for Harley-Davidson has been trimmed by less than $0.05, as analysts reflect weaker revenue growth assumptions alongside slightly firmer profit margin and lower future P/E expectations, following a series of reduced Street targets and new Underweight ratings that highlight demand concerns and business uncertainty. Analyst Commentary Recent Street research on Harley-Davidson clusters around concern for demand, dealer health and the longer term direction of the business, with several firms trimming price targets and leaning cautious on the shares.ナラティブの更新 • Apr 13
HOG: Product Refresh And Buybacks Will Counter Ongoing Demand And Dealer Concerns
Harley-Davidson’s analyst price target has been modestly adjusted to $22.18, as analysts factor in slightly less severe revenue contraction and profit margin pressure, along with a higher assumed future P/E and a wave of recent target cuts and Underweight ratings that highlight concerns around demand, dealer health, and overall business direction. Analyst Commentary Recent Street research has leaned cautious, with several firms trimming price targets and initiating with Underweight or Neutral ratings.ナラティブの更新 • Mar 28
HOG: Product Refresh And Buybacks Will Offset Ongoing Demand And Dealer Pressures
Harley-Davidson's analyst price targets have been reset lower, with reductions from firms including UBS, Morgan Stanley, Baird, DA Davidson, and Citi. Wells Fargo also initiated coverage with an Underweight rating and a $15 target, as analysts highlight ongoing demand softness, dealer pressures, and uncertainty around the direction of the business.ナラティブの更新 • Mar 12
HOG: Product Refresh And Buybacks Will Support Future Brand And Margin Resilience
We are trimming our Harley-Davidson fair value estimate to $22.00 from $23.50, reflecting a series of lower Street price targets and analyst concerns about weak demand, dealer health, profit pressure, and higher implied future P/E expectations. Analyst Commentary Street research has tilted cautious on Harley-Davidson, with several firms reducing price targets and flagging execution and demand risks.ナラティブの更新 • Feb 25
HOG: Product Refresh And Share Repurchases Will Support Future Margin Stability
The updated analyst price target for Harley-Davidson has been revised to $23.50 from $26.50. This change reflects recent cuts across the Street as analysts factor in a choppy consumer backdrop, softer profit expectations, and adjusted powersports estimates following Q4 results and industry events.ナラティブの更新 • Feb 10
HOG: Inventory Actions And Lower Price Models Will Support Future Margin Stability
Narrative Update: Harley-Davidson Analysts have reduced their price targets on Harley-Davidson by up to $5, citing weaker retail conditions, margin pressure from clearing inventory, and an expected shift toward lower price point models. This is reflected in lower EPS estimates for coming periods.分析記事 • Feb 09
Is Harley-Davidson (NYSE:HOG) A Risky Investment?
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...ナラティブの更新 • Jan 26
HOG: Inventory Cleanup And Dealer Health Efforts Will Support Future Margin Stability
Analysts have trimmed their fair value estimate for Harley-Davidson to $26.50 from $27.50, citing lower price targets and updated earnings expectations that reflect a softer retail backdrop, margin pressure from inventory clearance, and some product mix headwinds, even as recent commentary highlights efforts to improve dealer health and rebuild trust across the network. Analyst Commentary Recent research updates on Harley-Davidson point to a mixed setup, with price targets moving lower but with some constructive views on execution efforts and dealer health.ナラティブの更新 • Jan 09
HOG: New Leadership Actions Will Drive Inventory Cleanup And Margin Stability
Analysts have trimmed Harley-Davidson's blended price target to a range of about US$21 to US$30, citing concerns about weaker retail demand, inventory-related margin pressure and product mix. These factors are partly offset by confidence in new CEO led inventory actions and efforts to improve dealer health.ナラティブの更新 • Dec 18
HOG: New Leadership Will Drive Inventory Clearance And Future Margin Recovery
The analyst price target for Harley-Davidson has edged down by $0.10 as analysts factor in weaker retail demand, ongoing inventory clearance related margin pressure, and mixed views on the pace of recovery despite recent management actions to improve dealer health. Analyst Commentary Recent Street research reflects a divided view on Harley-Davidson's outlook, with some emphasizing operational progress and others highlighting structural headwinds that could weigh on valuation and earnings power.分析記事 • Dec 06
Harley-Davidson (NYSE:HOG) Has Announced A Dividend Of $0.18
Harley-Davidson, Inc. ( NYSE:HOG ) has announced that it will pay a dividend of $0.18 per share on the 22nd of...ナラティブの更新 • Dec 04
HOG: New Leadership Will Drive Inventory Reset And Future Margin Stability
Harley-Davidson's analyst price target has been trimmed modestly, with fair value estimates easing by about $0.70 per share as analysts factor in weaker retail trends, margin pressure tied to inventory clearance, and a slightly lower future earnings multiple, despite ongoing efforts to improve dealer health and rebuild network trust. Analyst Commentary Recent Street research reflects a widening divide between cautious and constructive views on Harley-Davidson, with valuation resets incorporating both near term execution risk and potential upside from operational changes under new leadership.ナラティブの更新 • Nov 20
HOG: New Leadership Will Drive Dealer Health And Inventory Improvement
Harley-Davidson's analyst price target has been revised downward by $1 to $28. Analysts cite ongoing inventory challenges, cautious retail trends, and mixed outlooks on recent management changes as key factors influencing the adjustment.分析記事 • Aug 29
A Piece Of The Puzzle Missing From Harley-Davidson, Inc.'s (NYSE:HOG) 26% Share Price Climb
Harley-Davidson, Inc. ( NYSE:HOG ) shareholders would be excited to see that the share price has had a great month...分析記事 • Jul 18
Harley-Davidson (NYSE:HOG) Takes On Some Risk With Its Use Of Debt
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...分析記事 • Jun 16
Harley-Davidson, Inc. (NYSE:HOG) Might Not Be As Mispriced As It Looks
With a price-to-earnings (or "P/E") ratio of 8.3x Harley-Davidson, Inc. ( NYSE:HOG ) may be sending very bullish...分析記事 • May 20
Harley-Davidson (NYSE:HOG) May Have Issues Allocating Its Capital
If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...分析記事 • Apr 22
Why Harley-Davidson, Inc. (NYSE:HOG) Could Be Worth Watching
While Harley-Davidson, Inc. ( NYSE:HOG ) might not have the largest market cap around , it saw significant share price...分析記事 • Mar 18
There's No Escaping Harley-Davidson, Inc.'s (NYSE:HOG) Muted Earnings
Harley-Davidson, Inc.'s ( NYSE:HOG ) price-to-earnings (or "P/E") ratio of 7x might make it look like a strong buy...Seeking Alpha • Mar 04
Harley-Davidson: Secular Decline And Market Share Deterioration Weaken Outlook
Summary Harley-Davidson, Inc.'s sales have declined over the long term. On top of a secular decline in the US, the brand's market share has deteriorated in both the US and Europe. The company's LiveWire brand isn't gaining customers, generating significant losses and showing little promise for a turnaround. Dealers' overstocked inventories are exacerbating Harley-Davidson's weak short-term financial performance. Despite a P/E below 8, I don't believe HOG stock to be attractive. The company ultimately needs to stabilize its sales, which seems unlikely for now. Read the full article on Seeking Alpha株主還元
| HOG | US Auto | US 市場 | |
|---|---|---|---|
| 7D | 0.7% | 3.0% | 0.6% |
| 1Y | 2.1% | 27.3% | 19.5% |
業界別リターン: HOG過去 1 年間で27.3 % の収益を上げたUS Auto業界を下回りました。
リターン対市場: HOGは、過去 1 年間で19.5 % のリターンを上げたUS市場を下回りました。
価格変動
| HOG volatility | |
|---|---|
| HOG Average Weekly Movement | 6.2% |
| Auto Industry Average Movement | 8.9% |
| Market Average Movement | 7.3% |
| 10% most volatile stocks in US Market | 16.7% |
| 10% least volatile stocks in US Market | 3.2% |
安定した株価: HOG 、 US市場と比較して、過去 3 か月間で大きな価格変動はありませんでした。
時間の経過による変動: HOGの 週次ボラティリティ ( 6% ) は過去 1 年間安定しています。
会社概要
| 設立 | 従業員 | CEO（最高経営責任者 | ウェブサイト |
|---|---|---|---|
| 1903 | 5,500 | Artie Starrs | www.harley-davidson.com |
ハーレーダビッドソン社は、米国および海外でモーターサイクルを製造・販売している。同社は3つのセグメントで運営されている：ハーレー・ダビッドソン・モーター・カンパニー、ライブワイヤー、ハーレー・ダビッドソン・ファイナンシャル・サービス。ハーレーダビッドソン・モーターカンパニー部門は、クルーザー、トライク、グランドアメリカンツーリング、スタンダード、スポーツバイク、アドベンチャーツーリング、デュアルスポーツを含むモーターサイクル、モーターサイクル部品、アクセサリー、アパレルを設計、製造、販売し、また商標および関連サービスのライセンス供与を行っている。このセグメントは、独立系ディーラーのネットワークやeコマースチャネルを通じて小売顧客に製品を販売している。LiveWire部門は、電動モーターサイクル、子供用バランスバイク、電動バイク、部品・アクセサリー、アパレル、関連部品・サービスを販売している。ハーレーダビッドソン・ファイナンシャル・サービス部門は、モーターサイクルのフロアプランやオープンアカウント・ファイナンス、パーツ・アクセサリーなどのホールセール・ファイナンス・サービス、ハーレーダビッドソンの新車・中古車購入のための割賦融資などのリテール・ファイナンス・サービス、店頭保険や任意保険商品を提供している。このセグメントはまた、ハーレーダビッドソンブランドを冠したクレジットカードを発行する第三者金融機関にライセンスを供与している。ハーレーダビッドソン社は1903年に設立され、ウィスコンシン州ミルウォーキーに本社を置いている。
Harley-Davidson, Inc. 基礎のまとめ
| HOG 基礎統計学 | |
|---|---|
| 時価総額 | US$2.62b |
| 収益（TTM） | US$230.41m |
| 売上高(TTM) | US$4.32b |
11.5x
PER（株価収益率0.6x
P/SレシオHOG は割高か？
公正価値と評価分析を参照収益と収入
| HOG 損益計算書（TTM） | |
|---|---|
| 収益 | US$4.32b |
| 売上原価 | US$2.77b |
| 売上総利益 | US$1.25b |
| その他の費用 | US$1.02b |
| 収益 | US$230.41m |
直近の収益報告
Mar 31, 2026
次回決算日
Jul 23, 2026
| 一株当たり利益（EPS） | 2.19 |
| グロス・マージン | 28.90% |
| 純利益率 | 5.34% |
| 有利子負債／自己資本比率 | 69.2% |
HOG の長期的なパフォーマンスは？
過去の実績と比較を見る配当金
3.0%
現在の配当利回り37%
配当性向企業分析と財務データの現状
| データ | 最終更新日（UTC時間） |
|---|---|
| 企業分析 | 2026/07/10 00:00 |
| 終値 | 2026/07/10 00:00 |
| 収益 | 2026/03/31 |
| 年間収益 | 2025/12/31 |
データソース
企業分析に使用したデータはS&P Global Market Intelligence LLC のものです。本レポートを作成するための分析モデルでは、以下のデータを使用しています。データは正規化されているため、ソースが利用可能になるまでに時間がかかる場合があります。
| パッケージ | データ | タイムフレーム | 米国ソース例 |
|---|---|---|---|
| 会社財務 | 10年 |
| |
| アナリストのコンセンサス予想 | +プラス3年 |
|
|
| 市場価格 | 30年 |
| |
| 所有権 | 10年 |
| |
| マネジメント | 10年 |
| |
| 主な進展 | 10年 |
|
* 米国証券を対象とした例であり、非米国証券については、同等の規制書式および情報源を使用。
特に断りのない限り、すべての財務データは1年ごとの期間に基づいていますが、四半期ごとに更新されます。これは、TTM（Trailing Twelve Month）またはLTM（Last Twelve Month）データとして知られています。詳細はこちら。
分析モデルとスノーフレーク
このレポートを生成するために使用した分析モデルの詳細は、当社の Github ページ でご覧いただけます。また、レポートの使い方に関する ガイド や YouTube の チュートリアル もご用意しています。
シンプリー・ウォールストリート分析モデルを設計・構築した世界トップクラスのチームについてご紹介します。
業界およびセクターの指標
私たちの業界とセクションの指標は、Simply Wall Stによって6時間ごとに計算されます。
アナリスト筋
Harley-Davidson, Inc. 12 これらのアナリストのうち、弊社レポートのインプットとして使用した売上高または利益の予想を提出したのは、 。アナリストの投稿は一日中更新されます。28
| アナリスト | 機関 |
|---|---|
| David Coleman | Argus Research Company |
| Craig Kennison | Baird |
| Felicia Kantor Hendrix | Barclays |