Notizie in diretta • Jul 23
Hasbro Lifts Full-Year Outlook After Magic: The Gathering Breaks $500 Million Quarterly Revenue Hasbro reported a stronger-than-expected Q2, with Magic: The Gathering delivering over $500 million in quarterly revenue for the first time and growing 32%, helping lift overall company sales by 16%.
Strength in the Wizards of the Coast and Digital Gaming segment, which recorded 27% revenue growth, led Hasbro to raise its full-year revenue growth outlook to a range of 5% to 7%, up from 3% to 5%. The company also issued higher adjusted EBITDA and operating margin guidance, expanded share repurchases, and announced plans to cut digital spending following a cybersecurity-related cost.
Hasbro’s stock trades at $89.04, with a 10.6% gain over the past week.
The read-through is that Hasbro is leaning more on its higher-margin Wizards and digital franchises, which may improve earnings quality but also concentrates performance risk in a few flagship titles like Magic: The Gathering. Annuncio • Jul 22
Hasbro, Inc. announces Quarterly dividend, payable on September 02, 2026 Hasbro, Inc. announced Quarterly dividend of USD 0.7000 per share payable on September 02, 2026, ex-date on August 19, 2026 and record date on August 19, 2026. Notizie in diretta • Jul 17
Hasbro Teams With Nintendo for Zelda Toys Launching in 2027 Hasbro announced a multi-year licensing partnership with Nintendo to create toys based on The Legend of Zelda franchise, with the collaboration set to begin in 2027 and the first three 6" scale figures to be revealed at San Diego Comic Con in July 2026.
The deal expands Hasbro’s licensed entertainment portfolio into a major gaming franchise, adding another pipeline of character-driven action and role-play products that can be refreshed over several years.
Hasbro shares trade at US$82.09, with the stock down 15.5% over the past 90 days, so this new agreement lands after a period of weaker recent share performance.
The key question is how effectively Hasbro can translate Zelda’s large, multi-generational fan base into sustained toy demand, while managing licensing costs and avoiding over-reliance on any single entertainment partner. Annuncio • Jul 09
Hasbro Launches Blooms by Play-Doh Line Designed for Adults Hasbro announced the launch of Blooms by Play-Doh, the first-ever Play-Doh line designed specifically for adults. The new collection reimagines the Play-Doh experience as an elevated way to craft realistic floral arrangements, marking the brand’s entry into the adult crafting and home décor space. Blooms by Play-Doh builds on that legacy, using the familiar compound to create intentional, lasting pieces. Each Blooms by Play-Doh kit guides users through creating lifelike flowers, from shaping individual petals to arranging a finished bouquet. The process is hands-on and immersive, with step-by-step instructions that make it approachable for beginners while delivering a polished result. Once complete, creations can be preserved and displayed, offering a decorative piece made entirely by hand. A key innovation is the inclusion of a specially formulated finishing spray, which helps maintain the structure of the flowers over time so arrangements can be enjoyed for months. This launch comes at a time when adults are redefining how and why they create. Hasbro research across more than 10,000 adults globally shows many are turning to hands-on creative activities to unwind, with roughly one in seven engaging in arts and crafts for stress relief. At the same time, nearly 80% of Gen Z and Millennials report feeling burned out, driving demand for creative outlets that feel both calming and purposeful. Starting at $24.99, Blooms by Play-Doh kits in a range of sizes and styles are now available. Each kit includes everything needed to complete an arrangement, including Play-Doh compound, tools, molds, a vase and finishing spray. How-to videos for each kit are available on the Blooms by Play-Doh YouTube channel. Notizie in diretta • Jul 02
Hasbro Faces Backlash Over Peppa Pig AI Voice Contracts With Child Actors Hasbro is requiring child actors on Peppa Pig to sign contracts assigning their vocal likenesses to artificial intelligence in perpetuity, triggering an open-letter backlash from the Agents of Young Performers Association, which argues children cannot give fully informed legal consent to such clauses. The dispute raises legal, ethical and reputational questions around Hasbro’s use of AI with minors, and the company has acknowledged the letter but has not confirmed whether it will change or withdraw the AI provisions. Hasbro shares trade at $81.46, with the stock down 9.6% over the past 90 days.
The key risk is that extended public and industry criticism of Hasbro’s AI practices could draw regulatory attention, affect talent relationships and increase legal or compliance costs if contract terms ultimately need to be revised. Annuncio • Jul 01
Hasbro, Inc. to Report Q2, 2026 Results on Jul 21, 2026 Hasbro, Inc. announced that they will report Q2, 2026 results Pre-Market on Jul 21, 2026 Annuncio • Jun 13
Tonies SE and Hasbro Launch Three Classic Hasbro Games as Immersive Audio-First Experiences for Toniebox 2 Tonies SE and Hasbro announced the launch of three classic Hasbro games, reimagined as immersive, audio-first experiences for the Toniebox 2. Developed for Tonieplay, tonies' interactive gaming platform, the new titles transform beloved board games into screen-free, story-driven adventures. The games are designed to ensure they stay true to the spirit of the originals while introducing new mechanics and functionality, fast gameplay, and rich interactivity. Each title has been rebuilt to unlock new ways to play: Tonieplay MONOPOLY Real Estate Rush (7+): A fast-paced, decision-driven experience where players build, trade, and strategize in real time, designed to keep kids engaged without waiting turns. Tonieplay GUESS WHO? Monster Mysteries (5+): A playful guessing game that sharpens listening skills and deduction, bringing characters to life through sound, clues, and personality. Tonieplay THE GAME OF LIFE (5+): A branching, narrative-driven journey where players make choices that shape their path, encouraging independence, creativity, and replayability. Built exclusively for Toniebox 2, Tonieplay represents a new category of play that combines the joy of gaming with the developmental benefits of screen-free interaction. Each experience is designed to encourage independent thinking and decision-making, support creativity and imagination, and enable flexible play, whether kids are playing independently or with others. Whether played solo or together, each game blends strategy, storytelling, and interactive prompts to create a refreshed, dynamic version of the originals. The Tonieplay Hasbro Games collection will debut in Summer 2026 with a phased global rollout, beginning with a U.S. pre-order. Following an initial on-shelf launch in July, the collection will expand across key global markets throughout August, building to a broad international release. Additional retail launches and expansions will follow into the fall, extending the collaboration's reach across tonies' core regions. Notizie in diretta • Jun 11
Hasbro Unveils AI Studio Sixth Wall to Bring Iconic Characters Into Interactive Experiences Hasbro has created a dedicated AI studio called Sixth Wall to bring characters like Optimus Prime and Mr. Potato Head into AI-driven experiences.
The company introduced a new “Behavioral Licensing” model that allows third parties to use these characters in interactive settings while keeping control over their voices and personalities.
Sixth Wall was developed in partnership with AI audio company ElevenLabs and is intended to limit unauthorized use of Hasbro’s intellectual property across AI platforms.
This move indicates that Hasbro is working to extend the reach of its brands into AI-based entertainment formats, while maintaining tight control over how its characters are portrayed.
Investors may want to watch how quickly Behavioral Licensing gains traction with partners, as adoption levels and any related monetization structures could influence the financial relevance of this AI initiative. Annuncio • Jun 04
Hasbro Launches Sixth Wall Ai Studio and Introduces Behavioral Licensing for Ai Character Experiences Hasbro launched Sixth Wall, a new AI studio dedicated to bringing iconic characters into the AI era. The company announced a strategic partnership with ElevenLabs and introduced Behavioral Licensing, a new category of character licensing designed for dynamic interactions. Sixth Wall is introducing Behavioral Licensing, a new category of IP licensing focused on how characters think, speak, and interact in dynamic experiences - not just how they appear in traditional media. Behavioral Licensing is powered by CharacterOS, Sixth Wall's proprietary system for preserving a character's personality, canon, voice, and safety guardrails across interactive experiences. Each Sixth Wall character is built using authorized source material and powerful human voice performances. The studio has established a talent participation model that compensates performers and uses only authorized recordings. Sixth Wall also announced a strategic partnership with ElevenLabs, the leading AI audio company, to bring select Hasbro characters to the company's rapidly growing Iconic Marketplace. Twelve iconic Hasbro characters, including Optimus Prime, Megatron, Cobra Commander, Mr. Potato Head, and the cast of Clue - all powered by distinguished voice actors - will be available to request at launch, with more following later this year. Sixth Wall's initial focus is on 13+ experiences and enterprise use cases. The company is not currently developing AI products targeted at young children and is actively contributing to broader industry discussions around safety standards and voluntary guardrails for AI-enabled play experiences. Sixth Wall is now accepting requests for authorized character access through the ElevenLabs Iconic Marketplace and through sixthwallstudio.com. Partners will be considered for time-bound Behavioral Licensing pilots across a range of use cases, including: Interactive storytelling experiences, Conversational games and digital companions, Connected physical products and robotics, AI-powered brand ambassadors, Location-based entertainment experiences, Dynamic customer engagement agents. Additional characters, products, and pilot experiences will be announced later this year. Notizie in diretta • May 16
Hasbro Unveils AI Studio to Bring Classic Characters to Digital Experiences Hasbro has launched Sixth Wall, an AI-focused studio aimed at bringing its portfolio of iconic characters into AI-driven experiences.
The new unit will run a Behavioral Licensing model that uses Hasbro's CharacterOS system to enable dynamic interactions with digital versions of characters such as Mr. Potato Head.
Hasbro is partnering with AI audio company ElevenLabs, placing select characters on the ElevenLabs Iconic Marketplace to extend their reach across AI-enabled platforms.
This move signals Hasbro's intent to monetize its character library beyond traditional toys and media by licensing digital, interactive versions to third parties.
Investors may want to watch how this AI character licensing model gains adoption, as revenue will depend on partner uptake, user engagement and how well Hasbro maintains brand authenticity in these new formats. Annuncio • May 12
Hasbro, Inc. announced delayed 10-Q filing On 05/11/2026, Hasbro, Inc. announced that they will be unable to file their next 10-Q by the deadline required by the SEC. Annuncio • Apr 21
Hasbro, Inc., Annual General Meeting, Jun 11, 2026 Hasbro, Inc., Annual General Meeting, Jun 11, 2026. Recent Insider Transactions Derivative • Feb 18
CEO & Director exercised options and sold US$3.3m worth of stock On the 12th of February, Christian Cocks exercised 182k options at a strike price of around US$55.78 and sold these shares for an average price of US$73.73 per share. This trade did not impact their existing holding. For the year to December 2021, Christian's total compensation was 9% salary and 91% other compensation. This indicates that these sales could comprise a meaningful part of their income for the year. Since March 2025, Christian's direct individual holding has decreased from 277.66k shares to 249.86k. Company insiders have collectively sold US$9.4m more than they bought, via options and on-market transactions in the last 12 months. Recent Insider Transactions • Feb 16
CFO & COO recently sold US$1.3m worth of stock On the 12th of February, Gina Goetter sold around 12k shares on-market at roughly US$103 per share. This transaction amounted to 15% of their direct individual holding at the time of the trade. This was the largest sale by an insider in the last 3 months. This was Gina's only on-market trade for the last 12 months. Annuncio • Feb 14
Hasbro Is 'Inspiring a Lifetime of Play' at 2026 Toy Fair®? with Premier Collaborations, Entertainment Announces and New Products Hasbro returns to the North American International Toy Fair®? at the Javits Convention Center in New York (February 14-17, 2026) with a dynamicslate of product reveals and franchise milestones that blend pop culture with play. Throughout the weekend, Hasbro will welcome fans and partners at Booth #403 to experience the latest across its iconic brands. This year's show highlights meaningful new storytelling across Hasbro's portfolio--including the first-ever PEPPA PIG toy featuring George with his hearing aid--alongside the most ruthless version of MONOPOLY yet with MONOPOLY Deal No Mercy. Adding to the buzz are a brand-new FURBY called FURBY Vibes, adorable BABY ALIVE co-brand with Burt's Bees, the nostalgic return of CROSSFIRE, cutting-edge innovations for action favorites BEYBLADE X, NERF and TRANSFORMERS, a deliciously creative new PLAY-DOH campaign and fresh entertainment-inspired offerings from powerhouse Disney Consumer Products brands Marvel andStar Wars™?. Across every category, Hasbro is "Inspiring a Lifetime of Play" with products and experiences that spark imagination, creativity, learning, excitement and self-expression. During the session, Boyd will share insights into Hasbro's licensing strategy and key focus areas for the future. To kick off Day 1 of Toy Fair, Hasbro announces the following major brand moments and product launches debuting this year. Hasbro x Harry Potter: Hasbro announced a multi-year licensing partnership starting in 2027 with Warner Bros. Product Reveals BABY ALIVE: BABY ALIVE expands its nurturing play lineup with new bedtime-inspired dolls designed for comfort, connection and early caregiving. Anchored by a new co-brand with B Kurt's Bees Baby, the collection introduces soft, snuggly dolls with cozy sleepwear and soothing accessories. BEYBLADE X: Hasbro raises the stakes with the BEYBLADE X sneak Attack Battle Set, featuring an all-newadium with a pop-up rail and X-Celerator Rail that can dramatically change battles with high-speed Xtreme Dash action and explosive collisions. The lineup also introduces the BEYBLADE X Clip & Rip Launcher Set, designed for on-the-go play with a belt- and backpack-ready clip and built-in ripcord storage. Both sets launch in July 2026, giving Bladers new ways to battle anytime, anywhere. Stay tuned for more epic bursts and battles later this year. The upcoming Universes Beyond set launches globally on March 6 and brings decades of Turtle Power to Magic with the famous heroes along with their infamous foes and friends. Fans can swing into action with the new "Rescue-Webs" themed product line from season five of Spidey and his Amazing Friends that features the Rescue Webs Web-Quarters playset, and enjoy other exciting toys inspired by the new Iron Man "Giant-Sized Armor" storyline featured in upcoming episodes later this year. Unlike in the classic MONOPOLY Deal game, a set can be stolen instantly, Action cards can be used to charge double rent and force someone to hand over their Bank, and when a player can't pay an opponent, they must fork over a debt chip and pay them back with one of their cards. Reel Ops delivers eye-catching designs, customizable attachments, and standout performance at every price point, available at most major retailers this July 2026. PEPPA PIG: PEPPA PEPPA PIG introduces a meaningful new story in Season 11 as George, Peppa's little brother, is revealed to be moderately deaf. Recent Insider Transactions Derivative • Feb 13
CFO & COO notifies of intention to sell stock Gina Goetter intends to sell 12k shares in the next 90 days after lodging an Intent To Sell Form on the 12th of February. If the sale is conducted around the recent share price of US$103, it would amount to US$1.3m. Since March 2025, Gina's direct individual holding has decreased from 19.00k shares to 4.83k. Company insiders have collectively sold US$3.5m more than they bought, via options and on-market transactions in the last 12 months. Declared Dividend • Feb 12
Fourth quarter dividend of US$0.70 announced Dividend of US$0.70 is the same as last year. Ex-date: 18th February 2026 Payment date: 4th March 2026 Dividend yield will be 2.8%, which is lower than the industry average of 3.2%. Sustainability & Growth Dividend is being paid despite the company being loss-making over the last 12 months. However, the dividend is covered by cash flows (57% cash payout ratio). The dividend has increased by an average of 4.3% per year over the past 10 years and has been stable with no material reductions to payments, indicating a long track record of dividend growth and stability. Price Target Changed • Feb 11
Price target increased by 14% to US$108 Up from US$94.23, the current price target is an average from 13 analysts. New target price is approximately in line with last closing price of US$106. Stock is up 77% over the past year. The company is forecast to post earnings per share of US$5.43 next year compared to a net loss per share of US$2.30 last year. Reported Earnings • Feb 10
Full year 2025 earnings: EPS and revenues exceed analyst expectations Full year 2025 results: US$2.30 loss per share (down from US$2.77 profit in FY 2024). Revenue: US$4.70b (up 14% from FY 2024). Net loss: US$322.4m (down 184% from profit in FY 2024). Revenue exceeded analyst estimates by 4.0%. Earnings per share (EPS) also surpassed analyst estimates by 21%. Revenue is forecast to grow 3.2% p.a. on average during the next 3 years, compared to a 1.7% growth forecast for the Leisure industry in the US. Over the last 3 years on average, earnings per share has fallen by 1% per year but the company’s share price has increased by 21% per year, which means it is well ahead of earnings. Annuncio • Feb 03
Kayou Launches Fan-Fueled "Chase the Magic" Sweepstakes and MY LITTLE Pony Friendship Eternal Cards: Moon Edition 2 Trading Cards in collaboration with Hasbro Kayou in collaboration with Hasbro has introduced the MY LITTLE PONYFriendship Eternal Cards - Moon Edition 2 in the U.S. The release kicks off the "Chase the Magic" Sweepstakes, offering fans a once-in-a-lifetime opportunity to collaborate on a brand-new pony character with acclaimed MY LITTLE PONY comic artist Andy Price. Following the 15th anniversary of the MY LITTLE Pony: Friendship is Magic animated series in 2025, this new launch invites fans to experience a radiant and festive new chapter of friendship, adventure, and collectability. Complete with exclusive cards, stunning artistry, and interactive fan experiences, Kayou continues to bridge art, storytelling, and fandom for the superfan. The rarest Shining Celebration - Zenith Rare card shows the Mane 6 in a dazzling commemorative scene filled with music, sparkle and joyful party details. Collectors can also chase the Crystal Fantasy - Secret Rare (SC) cards that combine the ponies with sparkling gemstones, as well as the Shimmering Goldflow - Super Golden Rare (SGR) cards that show what each pony wore to Equestria's Grand Galloping Gala. Fans can collect 189 cards across 10 rarity levels, including a U.S. exclusive PR card that recreates the giant art painted live at New York Comic Con by Andy Price. Plus, 20 autographed cards signed by Andy are randomly inserted into boxes for lucky fans to chase. The cards are available now at major retailers including Amazon, Target, GameStop, Best Buy, and Barnes & Noble as well as the livestream commerce company Crossing. To celebrate the launch, Kayou is introducing the "Chase the Magic' Sweepstakes, giving MY LITTLE PONY enthusiasts an unprecedented creative experience. The first 30 lucky fans who pull and verify a Shining Celebration - Zenith Rare (ZR) card will qualify for a grand prize draw. They will also have the opportunity to receive a free PSA grading by Kayou for their ZR card, creating an elevated experience for true collectors. To enter and verify, visit the official sweepstakes page on kayou official.com to upload photos of the card. Entrants will also ship the card for physical card verification. One grand-prize winner will collaborate with MY LITTLE Pony comic artist Andy Price to design a brand-newony character inspired by themselves. This special character will appear in the future edition of Kayou's MY LITTLE PONY products. Once the new pony character is completed later this year, the winner will also be gifted an oversized version of the Kayou card with the newly created artwork. The official entry period of the "Chase the Magic") Sweepstakes is February 1, 2026 at 12 AM EST through May 31, 2026. Sweepstakes is open only to residents of the United States who purchased the U.S. version of the cards. Board Change • Feb 01
High number of new directors There are 5 new directors who have joined the board in the last 3 years. Director Doug Bowser was the last director to join the board, commencing their role in 2026. The company’s lack of board continuity is considered a risk according to the Simply Wall St Risk Model. Annuncio • Jan 21
Hasbro, Inc. to Report Q4, 2025 Results on Feb 10, 2026 Hasbro, Inc. announced that they will report Q4, 2025 results Pre-Market on Feb 10, 2026 Annuncio • Jan 20
Hasbro, Inc. Announces Board Appointments, Effective January 19, 2026 Hasbro, Inc. announced that effective January 19, 2026 Doug Bowser, retired President and Chief Operating Officer of Nintendo of America Inc., and Carla Vernón, Chief Executive Officer of The Honest Company, Inc. have been appointed to Hasbro's Board of Directors. Doug Bowser served in various leadership roles for Nintendo of America Inc. (NOA) for over a decade, including as President and Chief Operating Officer from April 2019 until his recent retirement. Bowser led the company during a period of historic growth, in large part fueled by the strong performance of the Nintendo Switch, one of the best-selling video game platforms of all time. He also oversaw the launch of the Nintendo Switch 2 in the Americas, which went on to be the best-selling video game of all time in its initial sales period. During his tenure, with Nintendo, the company also expanded its licensed merchandise business, highlighted by the opening of the Nintendo SAN FRANCISCO flagship store, which at the time was only the fifth Nintendo store globally, and further broadened its video game footprint in Latin America, including re-entering the Brazilian market. He also served as an Executive Officer of Nintendo Co. Ltd. (NCL), Kyoto Japan, collaborating closely with NCL and Nintendo of Europe executives to align on worldwide initiatives. Prior to Nintendo, Bowser spent eight years at Electronic Arts, most recently as Vice President of Global Business Planning, and 23 years at Procter & Gamble in various sales leadership roles. Carla Vernón has served as Chief Executive Officer of The Honest Company since January 2023. During her tenure as CEO, Carla has led a strategic and financial transformation that has strengthened operational discipline, improved profitability and positioned Honest for long-term, sustainable growth. Prior to joining Honest, Carla was Vice President of Consumables Categories at Amazon where she had P&L, Supply Chain and Technology responsibility for Everyday Essentials categories across Amazon.com. Before joining Amazon, Carla was a Corporate Office and Operating Unit President at General Mills where she was recognized for her business transformation, brand building and growth of iconic brands including Cheerios, Annie’s, Nature Valley, and Larabar. Annuncio • Oct 10
Kayou and Hasbro Introduces MY LITTLE PONY Trading Card Game at New York Comic Con Kayou, in collaboration with Hasbro, a leading games, IP and toy company, will introduce its beloved MY LITTLE PONYCard Game - Friendships Beginto superfans at New York Comic Con today at the Jacob K. Javits Convention Center, Kayou booth #1217. Now through Sunday, October 12, U.S. fans will have their first opportunity to get up close and hands-on with the trading card game (TCG) that has already captured hearts overseas, an exclusive preview before the game's official retail launch in early 2026. At the Kayou booth, fans will be able to admire an exquisite wall of MY LITTLE PONY trading card artwork, learn the rules and gameplay mechanics directly from the Kayou team, and participate in onsite activities to win free card packs. Co-developed by Kayou and Hasbro, MY LITTLE PONYCard Game - Friendships Begin combines the beloved storytelling of the MY LITTLE PONY Friendship is Magic animated series with innovative gameplay. The game is designed to engage both TCG enthusiasts and MY LITTLE PONY fans of all ages, age 6 and up, who value strategy, creativity and friendship – it's quick to learn and only takes 20-30 minutes to play. First launched in China in April 2025, the game features brand-new illustrations created by official MY LITTLE PONY artists and internationally renowned creators. Since its debut, the game has built strong momentum as it prepares to expand into the U.S. Fans can choose from six collectible starter decks featuring each of the Mane 6 – Twilight Sparkle, Rainbow Dash, Pinkie Pie, Rarity, Applejack and Fluttershy – and step into the magical world of Equestria as their favorite Main Character Cards. Annuncio • Oct 07
Gameberry Labs Collaborates with Hasbro to Launch First-Ever Stand-Alone Mobile App for the Iconic Board Game SORRY Gameberry Labs has collaborated with Hasbro to launch SORRY! worldwide - the first-ever stand-alone mobile app for the beloved and iconic board game SORRY! World is a free-to-play experience that reimagines the classic board game on mobile through a vibrant, immersive world - bringing even more fun to longtime fans and welcoming a new generation of players to the SORRY! community. Cherished by millions, SORRY! has represented playful rivalry, family bonding, and sweet redemption for almost a century. SORRY! World adds lively animations and fast-paced matches that add an extra layer of energetic and social gameplay. Players can choose quirky characters, build towns, climb ranks, block rivals, and compete in league play - bringing additional layers of progression and strategy to this timeless favorite. The launch of SORRY! World marks a new milestone in the evolution of both Gameberry Labs and the SORRY! franchise - merging the beloved game with technology, allowing people to come together through shared play, no matter where they are. The future of mobile board games is fun, fast, and fiercely social, and SORRY! World will be leading the way. Annuncio • Oct 03
Hasbro, Inc. to Report Q3, 2025 Results on Oct 23, 2025 Hasbro, Inc. announced that they will report Q3, 2025 results at 9:30 AM, US Eastern Standard Time on Oct 23, 2025 Annuncio • Sep 09
Hasbro, Inc. Announces Relocation of its Rhode Island Operations Hasbro, Inc. announced it will relocate its Rhode Island operations to 400 Summer Street in Boston’s Seaport District. This new location will be the primary headquarters for Hasbro’s toys, board games, and licensing businesses, and a majority of its corporate services. This strategic move positions the company to accelerate innovation, attract top talent, and drive long-term growth in line with Hasbro’s Playing to Win strategy which emphasizes play-driven engagement and collaboration with partners. The 400 Summer Street facility, developed and owned by was Development, will house teams that power some of the world’s most iconic brands, occupying seven floors across 265,000 square feet. The new space will be home to at least 700 full-time employees expected to transition from Rhode Island to Boston by the end of 2026. While Hasbro is establishing a new home in Boston, the company’s ties to Rhode Island remain strong. In addition to its new East Coast facility, on the West Coast, Hasbro’s Renton, WA office serves as the headquarters for the Gaming and Digital businesses. This Seattle-based hub is already home to legendary franchises like Magic: The Gathering and Dungeons & Dragons, as well as Hasbro’s expanding digital gaming and technology operations. The office, located in the scenic Southport area on Lake Washington, is currently home to more than 500 employees and growing. Hasbro currently occupies 111,000 square feet across three floors. Hasbro is building a structure that strengthens speed, agility, and innovation. Boston and Seattle are two of the nation’s leading innovation and tech centers, serving as talent magnets that will help Hasbro harness the full power of the company’s portfolio and unlock growth in both physical and digital play. With locations anchoring the East and West Coasts of the U.S., Hasbro is reinforcing its position as a global company with a footprint to match. Beyond Boston and Renton, Hasbro operates campuses and manufacturing sites across the broader U.S., as well as major offices in Hong Kong, London, Mexico City, and Montreal. Each plays a critical role in the company’s creative pipeline, digital innovation, and operations. These locations strengthen Hasbro’s ability to deliver world-class brands and experiences to fans and families around the globe. Annuncio • Sep 04
Just Play and Hasbro Reimagine EASY-BAKE and PLAYSKOOL Toys for A New Generation Just Play, in collaboration with Hasbro, a leading games, IP and toy company, is relaunching two of the most iconic toy brands of all time: EASY-BAKE and PLAYSKOOL. Available now exclusively at Walmart, these refreshed product lines bring modern updates to brands that have inspired creativity and play for decades. EASY-BAKE has been encouraging aspiring young bakers and chefs to explore food play for over 60 years with toys that let them create tasty treats without the use of a real oven. The new UltimateOven is an exciting introduction of the beloved classic with a new retro-modern style, colorful sprinkle lights, a built-in timer, upgraded baking tools and new mixes featuring updated flavors. SRP $44.97 exclusively at Walmart. The Freezy-Bake Ice Cream Maker puts a cool twist on the EASY-BAKE experience. With a hands-on workstation and specially developed mixes (available in vanilla, chocolate, and strawberry), kids can mix, pour, freeze, and decide their own frozen treat creations. RP $34.97 exclusively at Walmart. PLAYSKOOL, one of the most trusted names in early childhood play, has unveiled a refreshed line designed especially for today's parents, blending timeless, developmentally rich play with a clean, modern aesthetic. The collection will support early development through sensory, problem-solving, and active play. Key items include the Flip & Fun Sensory Board, BusyGears, TumbleTopGiraffe and an updated version of the iconic Sit 'n Spin, all feel right at home in today's playrooms. SRPs from $10.97 to $34.97 exclusively atWal. Recent Insider Transactions • Aug 24
CEO & Director recently sold US$2.2m worth of stock On the 21st of August, Christian Cocks sold around 28k shares on-market at roughly US$78.92 per share. This transaction amounted to 10% of their direct individual holding at the time of the trade. This was the largest sale by an insider in the last 3 months. This was Christian's only on-market trade for the last 12 months. Price Target Changed • Aug 13
Price target increased by 7.1% to US$88.33 Up from US$82.50, the current price target is an average from 12 analysts. New target price is 10.0% above last closing price of US$80.32. Stock is up 24% over the past year. The company is forecast to post a net loss per share of US$3.06 compared to earnings per share of US$2.77 last year. Upcoming Dividend • Aug 13
Upcoming dividend of US$0.70 per share Eligible shareholders must have bought the stock before 20 August 2025. Payment date: 03 September 2025. The company is not currently making a profit and its cash payout ratio is 78%. Trailing yield: 3.6%. Lower than top quartile of American dividend payers (4.6%). Higher than average of industry peers (3.1%). Annuncio • Aug 07
New Holland Brewing Co. Announces the Return of Its Collaboration with Hasbro Craft brewery and distillery New Holland Brewing Co. announced the return of its collaboration with Hasbro and its Wizards of the Coast division, stewards of the iconic DUNGEONS & DRAGONS (D&D) franchise. The collaboration kicks off with the launch of a bold new flavor in the Dragon's Milk Reserve line. Inspired by the legendary Dragon Turtle, DUNGEONS & dragONS Coconut Rum Barrel Reserve invites fans to embark on a new flavor adventure. This limited-edition release will be available in late August 2025 at select retailers, New Holland Brewing locations, and online. Featuring artwork inspired by DUNGEONS & DRAGons Story, the bottle of Coconut Rum Barrel Reserve connects the release to its legendary namesake and serves as a nod to the collaborative effort between the two brands. This launch marks the beginning of an extended agreement between Dragon's Milk and Hasbro's D&D brand, with additional special releases planned for later this fall. Fans can expect the return of more legendary flavors and surprises as the collaboration's story continues to unfold. Dragon's Milk is one of the best-selling American-made stouts, renowned for its signature bourbon barrel aging that pushes boundaries and fuels the imagination. Over the years, it has earned numerous accolades, including Gold at the New York International Beer Competition and Silver at the Great American Beer Festival. Declared Dividend • Jul 27
Second quarter dividend of US$0.70 announced Dividend of US$0.70 is the same as last year. Ex-date: 20th August 2025 Payment date: 3rd September 2025 Dividend yield will be 3.7%, which is higher than the industry average of 3.2%. Sustainability & Growth Dividend is being paid despite the company being loss-making over the last 12 months. However, the dividend is covered by cash flows (78% cash payout ratio). The dividend has increased by an average of 5.0% per year over the past 10 years and has been stable with no material reductions to payments, indicating a long track record of dividend growth and stability. Price Target Changed • Jul 25
Price target increased by 8.2% to US$87.20 Up from US$80.57, the current price target is an average from 12 analysts. New target price is 16% above last closing price of US$75.05. Stock is up 18% over the past year. The company is forecast to post a net loss per share of US$3.06 compared to earnings per share of US$2.77 last year. Reported Earnings • Jul 24
Second quarter 2025 earnings: Revenues exceed analysts expectations while EPS lags behind Second quarter 2025 results: US$6.10 loss per share (down from US$0.99 profit in 2Q 2024). Revenue: US$980.8m (down 1.5% from 2Q 2024). Net loss: US$855.8m (down US$994.3m from profit in 2Q 2024). Revenue exceeded analyst estimates by 11%. Earnings per share (EPS) missed analyst estimates. Revenue is forecast to grow 3.9% p.a. on average during the next 3 years, compared to a 3.2% growth forecast for the Leisure industry in the US. Over the last 3 years on average, earnings per share has fallen by 38% per year but the company’s share price has only fallen by 2% per year, which means it has not declined as severely as earnings. Price Target Changed • Jul 24
Price target increased by 7.6% to US$86.20 Up from US$80.11, the current price target is an average from 12 analysts. New target price is 15% above last closing price of US$75.04. Stock is up 22% over the past year. The company is forecast to post a net loss per share of US$3.06 compared to earnings per share of US$2.77 last year. Annuncio • Jul 03
Hasbro, Inc. to Report Q2, 2025 Results on Jul 23, 2025 Hasbro, Inc. announced that they will report Q2, 2025 results Pre-Market on Jul 23, 2025 Upcoming Dividend • May 14
Upcoming dividend of US$0.70 per share Eligible shareholders must have bought the stock before 21 May 2025. Payment date: 04 June 2025. Payout ratio is on the higher end at 92%, however this is supported by cash flows. Trailing yield: 4.3%. Lower than top quartile of American dividend payers (4.7%). Higher than average of industry peers (3.8%). Reported Earnings • Apr 25
First quarter 2025 earnings: EPS and revenues exceed analyst expectations First quarter 2025 results: EPS: US$0.70 (up from US$0.42 in 1Q 2024). Revenue: US$887.1m (up 17% from 1Q 2024). Net income: US$98.6m (up 69% from 1Q 2024). Profit margin: 11% (up from 7.7% in 1Q 2024). The increase in margin was driven by higher revenue. Revenue exceeded analyst estimates by 15%. Earnings per share (EPS) also surpassed analyst estimates by 23%. Revenue is forecast to grow 2.7% p.a. on average during the next 3 years, compared to a 3.4% growth forecast for the Leisure industry in the US. Over the last 3 years on average, earnings per share has fallen by 46% per year but the company’s share price has only fallen by 12% per year, which means it has not declined as severely as earnings. Price Target Changed • Apr 23
Price target decreased by 7.1% to US$73.51 Down from US$79.09, the current price target is an average from 12 analysts. New target price is 40% above last closing price of US$52.69. Stock is down 19% over the past year. The company is forecast to post earnings per share of US$3.87 for next year compared to US$2.77 last year. Valuation Update With 7 Day Price Move • Apr 08
Investor sentiment deteriorates as stock falls 18% After last week's 18% share price decline to US$50.71, the stock trades at a forward P/E ratio of 13x. Average forward P/E is 11x in the Leisure industry in the US. Total loss to shareholders of 30% over the past three years. Annuncio • Apr 07
Hasbro, Inc., Annual General Meeting, May 21, 2025 Hasbro, Inc., Annual General Meeting, May 21, 2025. Annuncio • Apr 04
Hasbro, Inc. to Report Q1, 2025 Results on Apr 24, 2025 Hasbro, Inc. announced that they will report Q1, 2025 results Pre-Market on Apr 24, 2025 Annuncio • Mar 01
Hasbro Unveils All-New Toy Brand, Nano-Mals, Electronic Interactive Pets That Encourage Nurture Play, Sensory Play and Self-Expression Hasbro kicks off the North American International Toy Fair in New York (March 1-4, 2025) by unveiling the magical new toy brand, Nano-mals, where handheld tech play meets nurture, sensory play and self-expression. These mini electronic companions, which double as interactive fidget toys, are pocket-sized and fit in the palm of hand. They will squeak, giggle, and purr when show them love by filling up their digital heart meter. Launching in Fall 2025, the mini friends are the cutest new must-have tech pet companions, with eight adorable pets in the line to collect and connect. Nurture and sensory play are key components of the Nano-mals play experience, encouraging kids to learn how to care for these cute handheld pets to identify their needs. Each Nano-mals pal features over 70 sounds, lights and reactions, and comes with a textured outfit for added sensory play that snaps on and off with a satisfying sound. Kids can mix and match outfits with other Nano-mals pets to create their own unique styles. Additionally, each pet includes a portable keychain for on-the-go play, perfect for clipping onto backpacks, bags or belts, so the fun travels wherever go. Nano-mals can even interact with each other: place two or more Nano-mals figures in front of each other to connect and discover more fun reactions, lights and sounds. The vibrant and adorably aesthetic Nano-mals product line was designed with inspiration from trends in consumer electronics. Each trendy pet features a uniquely textured outfit that can be mixed and matched for fun, cool and stylish looks: Strawberry Cow with Mint Tracksuit, Highland Cow with Tuxedo, Blue Kitty with Teal Mermaid Tail, Calico Kitty with Purple Iridescent Skirt, White Unicorn with Ombre Skirt, Midnight Unicorn with Yellow Tail, Narwhal with Puffy Vest and Red Panda with Rocker Jacket. Nano-mals make perfect gifts for kids who love animal toys and interactive pets; they are affordable companions to collect and connect! Nano-mals figures launch Fall 2025 (8/1/25) at major retailers at SRP $19.99 (each sold separately). Upcoming Dividend • Feb 24
Upcoming dividend of US$0.70 per share Eligible shareholders must have bought the stock before 03 March 2025. Payment date: 12 March 2025. The company is paying out more than 100% of its profits but is generating plenty of cash to support the dividend. Trailing yield: 4.1%. Lower than top quartile of American dividend payers (4.5%). Higher than average of industry peers (3.5%). Reported Earnings • Feb 20
Full year 2024 earnings: Revenues exceed analysts expectations while EPS lags behind Full year 2024 results: EPS: US$2.77 (up from US$10.73 loss in FY 2023). Revenue: US$4.14b (down 17% from FY 2023). Net income: US$385.6m (up US$1.87b from FY 2023). Profit margin: 9.3% (up from net loss in FY 2023). The move to profitability was driven by lower expenses. Revenue exceeded analyst estimates by 1.8%. Earnings per share (EPS) missed analyst estimates by 15%. Revenue is forecast to grow 4.3% p.a. on average during the next 3 years, compared to a 3.5% growth forecast for the Leisure industry in the US. Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 67 percentage points per year, which is a significant difference in performance. Annuncio • Feb 20
Hasbro Launches Imaginative PLAY-DOH Barbie Playsets in Licensing Collaboration with Mattel Hasbro, Inc. and Mattel, Inc. announced the launch of a new PLAY-DOH Barbie collection from Hasbro’s new licensing collaboration with Mattel. This unique line includes an assortment of dolls with special fashion-making tools that encourage kids to bring out their inner fashionista and create whatever DOH-ified fashions they can imagine. The PLAY-DOH Barbie line will be sold by Hasbro, launching in Target stores and online in June 2025, and will be available at most retailers in August 2025. PLAY-DOH Kids Can Dream It, Design It. and bring their stylish imaginations to life through PLAY-DOH fashions featuring Barbie dolls, PLAY-DOH compound, special fashion-making tools and molds, new PLAY-DOH Pattern Sheets, and more. The debut PLAY-DOH Barbie collection highlights the PLAY-DOH Barbie Designer Fashion Show Playset, which features a 2-in-1 runway and design studio playset, fashion-making tools like the ruffle maker and faux fur roller, and PLAY-DOH Pattern sheets with chic designs that look just like fabric, except they’re PLAY-DOH compound! Additionally, the PLAY-DOH Barbie Designer Dolls Assortment features four different playsets, each complete with a doll and special fashion-making tools, and the PLAY-DOH Barbie Designer Pattern Packs Assortment offers a new format of PLAY-DOH compound with floral, gem, pearl, and bow patterns. The line is sure to spark imaginations, letting kids make and remake whatever DOH-ified fashions they can dream up. The PLAY-DOH Barbie collection was inspired by massive consumer trends on social media of pairing PLAY-DOH compound with Barbie dolls, sparking the limitless creative possibilities of designing styles through an arts and crafts lens. This licensing collaboration between two iconic brands in their respective toy categories, PLAY-DOH and Barbie, gives consumers a branded experience that unleashes this imaginative potential so kids can dream up and design fun and stylish looks for their Barbie doll with PLAY-DOH compound and tools. Originally developed as a wallpaper cleaner, PLAY-DOH compound is now the #1 reusable modeling compound, sold in more than 80 countries worldwide. As a classic toy that has shaped imaginations for generations, the PLAY-DOH brand aims to provide resources to audiences everywhere to make imagination accessible and fun for all - bringing families together for engaging activities beloved across generations. The PLAY-DOH brand has always been synonymous with imagination, providing kids the creative freedom to express themselves by championing the universal importance of individuality, expression and self-belief. Since 1959, the Barbie brand’s purpose has been to inspire the limitless potential in every girl. What started out as a revolutionary idea—a doll that inspired girls to explore their limitless possibilities—has grown into a global phenomenon. Sold in over 150 countries, Barbie is the original girl empowerment brand and the most inclusive doll line on the market. From highlighting global role models to having a resume with over 250 careers and counting, Barbie continues to show that company can be anything. Annuncio • Jan 24
Hasbro, Inc. to Report Q4, 2024 Results on Feb 20, 2025 Hasbro, Inc. announced that they will report Q4, 2024 results Pre-Market on Feb 20, 2025 Annuncio • Nov 21
Glancy Prongay & Murray LLP Announces the Filing of A Securities Class Action on Behalf of Hasbro, Inc. Investors Glancy Prongay & Murray LLP announced that a class action lawsuit has been filed on behalf of investors who purchased or otherwise acquired Hasbro, Inc. common stock between February 7, 2022, and October 25, 2023, inclusive (the Class Period). Hasbro investors have until January 13, 2025 to file a lead plaintiff motion. On January 26, 2023, Hasbro disclosed that its fourth quarter 2022 financial results would see revenue lowered by 17% year-over-year and that, to combat weakening sales, the Company planned to lay off 15% of its global workforce. Further, the Company announce the immediate departure of its COO. Then, on October 26, 2023, Hasbro released its third quarter 2023 financial results, disclosed an 18% decline in Consumer Products revenues year-over-year and a reduced guidance for the remainder of the year. The Company further explained that it was forecasting “$50-ish million of onetime cost” that was to be spent on “mov[ing] through inventory at the retailer level, extra marketing to move through the inventory, [and] extra obsolescence cost” in its Consumer Products segment. The complaint filed in this class action alleges that throughout the Class Period, Defendants made materially false and/or misleading statements, as well as failed to disclose material adverse facts about the Company’s business, operations, and prospects. Specifically, Defendants failed to disclose to investors that: (1) the Company had a significant buildup of inventory that it was struggling to manage and which far exceeded customer demand; and (2) as a result, Defendants’ positive statements about the Company’s business, operations, and prospects were materially misleading and/or lacked a reasonable basis at all relevant times. 
