Harley-Davidson (HOG) Resumen de Acciones
Harley-Davidson, Inc. fabrica y vende motocicletas en Estados Unidos y a escala internacional. Saber más
| Puntuación del snowflake | |
|---|---|
| Valoración | 3/6 |
| Crecimiento futuro | 1/6 |
| Rendimiento pasado | 1/6 |
| Salud financiera | 5/6 |
| Dividendos | 2/6 |
Recompensas
Análisis de riesgos
HOG Community Fair Values
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Analyst Price Targets
Competidores de Harley-Davidson, Inc.
Historial de precios y rendimiento
| Precios históricos de las acciones | |
|---|---|
| Precio actual de la acción | US$25.53 |
| Máximo en las últimas 52 semanas | US$31.25 |
| Mínimo de 52 semanas | US$17.09 |
| Beta | 1.28 |
| Cambio en 1 mes | 12.02% |
| Variación en 3 meses | 21.92% |
| Cambio de 1 año | 2.74% |
| Variación en 3 años | -22.68% |
| Variación en 5 años | -50.87% |
| Variación desde la OPV | 7,326.91% |
Noticias y actualizaciones recientes
Recent updates
Actualización del análisis • Apr 28
HOG: Brand Refresh And Buybacks Will Confront Ongoing Demand And Dealer Concerns
The analyst price target for Harley-Davidson has been trimmed by less than $0.05, as analysts reflect weaker revenue growth assumptions alongside slightly firmer profit margin and lower future P/E expectations, following a series of reduced Street targets and new Underweight ratings that highlight demand concerns and business uncertainty. Analyst Commentary Recent Street research on Harley-Davidson clusters around concern for demand, dealer health and the longer term direction of the business, with several firms trimming price targets and leaning cautious on the shares.Seeking Alpha • Apr 16
Harley-Davidson: Losing Its Grip On The Road Ahead
Summary Harley-Davidson faces persistent volume declines, an aging customer base, and intensifying competition, with recent balance sheet improvements failing to address core structural challenges. HOG's 2026 outlook signals a reset year, with HDMC operating income expected between a $40M loss and a $10M profit, reflecting ongoing margin and demand pressures. Management's cost-cutting and inventory actions may steady operations, but demographic headwinds, tariffs, and weak pricing power limit prospects for real growth. I maintain a 'hold' rating, as valuation reflects some risks but lacks catalysts for upside; investors should remain cautious given limited visibility into a turnaround. Read the full article on Seeking AlphaActualización del análisis • Apr 13
HOG: Product Refresh And Buybacks Will Counter Ongoing Demand And Dealer Concerns
Harley-Davidson’s analyst price target has been modestly adjusted to $22.18, as analysts factor in slightly less severe revenue contraction and profit margin pressure, along with a higher assumed future P/E and a wave of recent target cuts and Underweight ratings that highlight concerns around demand, dealer health, and overall business direction. Analyst Commentary Recent Street research has leaned cautious, with several firms trimming price targets and initiating with Underweight or Neutral ratings.Actualización del análisis • Mar 28
HOG: Product Refresh And Buybacks Will Offset Ongoing Demand And Dealer Pressures
Harley-Davidson's analyst price targets have been reset lower, with reductions from firms including UBS, Morgan Stanley, Baird, DA Davidson, and Citi. Wells Fargo also initiated coverage with an Underweight rating and a $15 target, as analysts highlight ongoing demand softness, dealer pressures, and uncertainty around the direction of the business.Actualización del análisis • Mar 12
HOG: Product Refresh And Buybacks Will Support Future Brand And Margin Resilience
We are trimming our Harley-Davidson fair value estimate to $22.00 from $23.50, reflecting a series of lower Street price targets and analyst concerns about weak demand, dealer health, profit pressure, and higher implied future P/E expectations. Analyst Commentary Street research has tilted cautious on Harley-Davidson, with several firms reducing price targets and flagging execution and demand risks.Actualización del análisis • Feb 25
HOG: Product Refresh And Share Repurchases Will Support Future Margin Stability
The updated analyst price target for Harley-Davidson has been revised to $23.50 from $26.50. This change reflects recent cuts across the Street as analysts factor in a choppy consumer backdrop, softer profit expectations, and adjusted powersports estimates following Q4 results and industry events.Actualización del análisis • Feb 10
HOG: Inventory Actions And Lower Price Models Will Support Future Margin Stability
Narrative Update: Harley-Davidson Analysts have reduced their price targets on Harley-Davidson by up to $5, citing weaker retail conditions, margin pressure from clearing inventory, and an expected shift toward lower price point models. This is reflected in lower EPS estimates for coming periods.Artículo de análisis • Feb 09
Is Harley-Davidson (NYSE:HOG) A Risky Investment?
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Actualización del análisis • Jan 26
HOG: Inventory Cleanup And Dealer Health Efforts Will Support Future Margin Stability
Analysts have trimmed their fair value estimate for Harley-Davidson to $26.50 from $27.50, citing lower price targets and updated earnings expectations that reflect a softer retail backdrop, margin pressure from inventory clearance, and some product mix headwinds, even as recent commentary highlights efforts to improve dealer health and rebuild trust across the network. Analyst Commentary Recent research updates on Harley-Davidson point to a mixed setup, with price targets moving lower but with some constructive views on execution efforts and dealer health.Actualización del análisis • Jan 09
HOG: New Leadership Actions Will Drive Inventory Cleanup And Margin Stability
Analysts have trimmed Harley-Davidson's blended price target to a range of about US$21 to US$30, citing concerns about weaker retail demand, inventory-related margin pressure and product mix. These factors are partly offset by confidence in new CEO led inventory actions and efforts to improve dealer health.Actualización del análisis • Dec 18
HOG: New Leadership Will Drive Inventory Clearance And Future Margin Recovery
The analyst price target for Harley-Davidson has edged down by $0.10 as analysts factor in weaker retail demand, ongoing inventory clearance related margin pressure, and mixed views on the pace of recovery despite recent management actions to improve dealer health. Analyst Commentary Recent Street research reflects a divided view on Harley-Davidson's outlook, with some emphasizing operational progress and others highlighting structural headwinds that could weigh on valuation and earnings power.Artículo de análisis • Dec 06
Harley-Davidson (NYSE:HOG) Has Announced A Dividend Of $0.18
Harley-Davidson, Inc. ( NYSE:HOG ) has announced that it will pay a dividend of $0.18 per share on the 22nd of...Actualización del análisis • Dec 04
HOG: New Leadership Will Drive Inventory Reset And Future Margin Stability
Harley-Davidson's analyst price target has been trimmed modestly, with fair value estimates easing by about $0.70 per share as analysts factor in weaker retail trends, margin pressure tied to inventory clearance, and a slightly lower future earnings multiple, despite ongoing efforts to improve dealer health and rebuild network trust. Analyst Commentary Recent Street research reflects a widening divide between cautious and constructive views on Harley-Davidson, with valuation resets incorporating both near term execution risk and potential upside from operational changes under new leadership.Actualización del análisis • Nov 20
HOG: New Leadership Will Drive Dealer Health And Inventory Improvement
Harley-Davidson's analyst price target has been revised downward by $1 to $28. Analysts cite ongoing inventory challenges, cautious retail trends, and mixed outlooks on recent management changes as key factors influencing the adjustment.Artículo de análisis • Aug 29
A Piece Of The Puzzle Missing From Harley-Davidson, Inc.'s (NYSE:HOG) 26% Share Price Climb
Harley-Davidson, Inc. ( NYSE:HOG ) shareholders would be excited to see that the share price has had a great month...Artículo de análisis • Jul 18
Harley-Davidson (NYSE:HOG) Takes On Some Risk With Its Use Of Debt
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Artículo de análisis • Jun 16
Harley-Davidson, Inc. (NYSE:HOG) Might Not Be As Mispriced As It Looks
With a price-to-earnings (or "P/E") ratio of 8.3x Harley-Davidson, Inc. ( NYSE:HOG ) may be sending very bullish...Artículo de análisis • May 20
Harley-Davidson (NYSE:HOG) May Have Issues Allocating Its Capital
If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...Artículo de análisis • Apr 22
Why Harley-Davidson, Inc. (NYSE:HOG) Could Be Worth Watching
While Harley-Davidson, Inc. ( NYSE:HOG ) might not have the largest market cap around , it saw significant share price...Artículo de análisis • Mar 18
There's No Escaping Harley-Davidson, Inc.'s (NYSE:HOG) Muted Earnings
Harley-Davidson, Inc.'s ( NYSE:HOG ) price-to-earnings (or "P/E") ratio of 7x might make it look like a strong buy...Seeking Alpha • Mar 04
Harley-Davidson: Secular Decline And Market Share Deterioration Weaken Outlook
Summary Harley-Davidson, Inc.'s sales have declined over the long term. On top of a secular decline in the US, the brand's market share has deteriorated in both the US and Europe. The company's LiveWire brand isn't gaining customers, generating significant losses and showing little promise for a turnaround. Dealers' overstocked inventories are exacerbating Harley-Davidson's weak short-term financial performance. Despite a P/E below 8, I don't believe HOG stock to be attractive. The company ultimately needs to stabilize its sales, which seems unlikely for now. Read the full article on Seeking AlphaArtículo de análisis • Feb 20
Harley-Davidson's (NYSE:HOG) Upcoming Dividend Will Be Larger Than Last Year's
Harley-Davidson, Inc. ( NYSE:HOG ) will increase its dividend on the 14th of March to $0.18, which is 4.3% higher than...Artículo de análisis • Feb 16
Some Investors May Be Worried About Harley-Davidson's (NYSE:HOG) Returns On Capital
To avoid investing in a business that's in decline, there's a few financial metrics that can provide early indications...Artículo de análisis • Jan 31
Harley-Davidson (NYSE:HOG) Takes On Some Risk With Its Use Of Debt
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Artículo de análisis • Dec 16
Harley-Davidson, Inc.'s (NYSE:HOG) Earnings Are Not Doing Enough For Some Investors
Harley-Davidson, Inc.'s ( NYSE:HOG ) price-to-earnings (or "P/E") ratio of 6.9x might make it look like a strong buy...Rentabilidad de los accionistas
| HOG | US Auto | Mercado US | |
|---|---|---|---|
| 7D | 10.0% | 12.7% | 2.6% |
| 1Y | 2.7% | 29.6% | 26.2% |
Rentabilidad vs. Industria: Los resultados de HOG fueron inferiores a los de la industria US Auto, que obtuvo un rendimiento del 39.1% el año pasado.
Rentabilidad vs. Mercado: HOG obtuvo unos resultados inferiores a los del mercado US, que fueron del 31.1% el año pasado.
Volatilidad de los precios
| HOG volatility | |
|---|---|
| HOG Average Weekly Movement | 6.6% |
| Auto Industry Average Movement | 9.6% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.1% |
| 10% least volatile stocks in US Market | 3.2% |
Precio estable de las acciones: HOG no ha tenido una volatilidad de precios significativa en los últimos 3 meses en comparación con el mercado US.
Volatilidad a lo largo del tiempo: La volatilidad semanal de HOG (7%) se ha mantenido estable durante el año pasado.
Acerca de la empresa
| Fundada | Empleados | CEO | Página web |
|---|---|---|---|
| 1903 | 5,500 | Artie Starrs | www.harley-davidson.com |
Harley-Davidson, Inc. fabrica y vende motocicletas en Estados Unidos y a escala internacional. La empresa opera en tres segmentos: Harley-Davidson Motor Company, LiveWire y Harley-Davidson Financial Services. El segmento Harley-Davidson Motor Company diseña, fabrica y vende motocicletas, incluidas cruiser, trike, Grand American touring, standard, sportbike, adventure touring y dual sport, así como piezas, accesorios y ropa para motocicletas, además de conceder licencias de sus marcas y servicios relacionados.
Resumen de fundamentos de Harley-Davidson, Inc.
| Estadísticas fundamentales de HOG | |
|---|---|
| Capitalización bursátil | US$2.68b |
| Beneficios(TTM) | US$230.41m |
| Ingresos (TTM) | US$4.32b |
11.7x
Ratio precio-beneficio (PE)0.6x
Ratio precio-ventas (PS)¿Está HOG sobrevalorada?
Ver valor justo y análisis de valoraciónBeneficios e Ingresos
| Cuenta de resultados (TTM) de HOG | |
|---|---|
| Ingresos | US$4.32b |
| Coste de los ingresos | US$2.77b |
| Beneficio bruto | US$1.25b |
| Otros gastos | US$1.02b |
| Beneficios | US$230.41m |
Últimos beneficios comunicados
Mar 31, 2026
Próxima fecha de beneficios
n/a
| Beneficios por acción (BPA) | 2.19 |
| Margen bruto | 28.90% |
| Margen de beneficio neto | 5.34% |
| Ratio deuda/patrimonio | 69.2% |
¿Cómo se ha desempeñado HOG a largo plazo?
Ver rendimiento histórico y comparativaDividendos
2.9%
Rentabilidad actual por dividendo37%
Ratio de pagosAnálisis de la empresa y estado de los datos financieros
| Datos | Última actualización (huso horario UTC) |
|---|---|
| Análisis de la empresa | 2026/05/11 06:43 |
| Precio de las acciones al final del día | 2026/05/11 00:00 |
| Beneficios | 2026/03/31 |
| Ingresos anuales | 2025/12/31 |
Fuentes de datos
Los datos utilizados en nuestro análisis de empresas proceden de S&P Global Market Intelligence LLC. Los siguientes datos se utilizan en nuestro modelo de análisis para generar este informe. Los datos están normalizados, lo que puede introducir un retraso desde que la fuente está disponible.
| Paquete | Datos | Marco temporal | Ejemplo Fuente EE.UU. * |
|---|---|---|---|
| Finanzas de la empresa | 10 años |
| |
| Estimaciones del consenso de analistas | +3 años |
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| Precios de mercado | 30 años |
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| Propiedad | 10 años |
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| Gestión | 10 años |
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| Principales avances | 10 años |
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* Ejemplo para valores de EE.UU., para no EE.UU. se utilizan formularios y fuentes normativas equivalentes.
A menos que se especifique lo contrario, todos los datos financieros se basan en un periodo anual, pero se actualizan trimestralmente. Esto se conoce como datos de los últimos doce meses (TTM) o de los últimos doce meses (LTM). Más información.
Modelo de análisis y copo de nieve
Los detalles del modelo de análisis utilizado para generar este informe están disponibles en nuestra página de Github, también tenemos guías sobre cómo utilizar nuestros informes y tutoriales en Youtube.
Conozca al equipo de talla mundial que diseñó y construyó el modelo de análisis Simply Wall St.
Métricas industriales y sectoriales
Simply Wall St calcula cada 6 horas nuestras métricas sectoriales y de sección. Los detalles de nuestro proceso están disponibles en Github.
Fuentes analistas
Harley-Davidson, Inc. está cubierta por 29 analistas. 12 de esos analistas presentaron las estimaciones de ingresos o ganancias utilizadas como datos para nuestro informe. Las estimaciones de los analistas se actualizan a lo largo del día.
| Analista | Institución |
|---|---|
| David Coleman | Argus Research Company |
| Craig Kennison | Baird |
| Felicia Kantor Hendrix | Barclays |