Harley-Davidson, Inc.

Informe acción NYSE:HOG

Capitalización de mercado: US$2.7b

Harley-Davidson Dirección

Dirección controles de criterios 3/4

El CEO de Harley-Davidson es Artie Starrs , nombrado en Oct 2025, tiene una permanencia de menos de un año. compensación anual total es $8.59M, compuesta por 3.5% salario y 96.5% primas, incluidas acciones y opciones de la empresa. posee directamente un 0.013% de las acciones de la empresa, por valor de $367.18K. La antigüedad media del equipo directivo y de la junta directiva es de 2.6 años y 3.8 años, respectivamente.

Información clave

Artie Starrs

Chief Executive Officer (CEO)

US$8.6m

Compensación total

Porcentaje del salario del CEO3.54%
Permanencia del CEOless than a year
Participación del CEO0.01%
Permanencia media de la dirección2.6yrs
Promedio de permanencia en la Junta Directiva3.8yrs

Actualizaciones recientes de la dirección

Recent updates

HOG: Brand Refresh And Buybacks Will Confront Ongoing Demand And Dealer Concerns

The analyst price target for Harley-Davidson has been trimmed by less than $0.05, as analysts reflect weaker revenue growth assumptions alongside slightly firmer profit margin and lower future P/E expectations, following a series of reduced Street targets and new Underweight ratings that highlight demand concerns and business uncertainty. Analyst Commentary Recent Street research on Harley-Davidson clusters around concern for demand, dealer health and the longer term direction of the business, with several firms trimming price targets and leaning cautious on the shares.

Harley-Davidson: Losing Its Grip On The Road Ahead

Apr 16

HOG: Product Refresh And Buybacks Will Counter Ongoing Demand And Dealer Concerns

Harley-Davidson’s analyst price target has been modestly adjusted to $22.18, as analysts factor in slightly less severe revenue contraction and profit margin pressure, along with a higher assumed future P/E and a wave of recent target cuts and Underweight ratings that highlight concerns around demand, dealer health, and overall business direction. Analyst Commentary Recent Street research has leaned cautious, with several firms trimming price targets and initiating with Underweight or Neutral ratings.

HOG: Product Refresh And Buybacks Will Offset Ongoing Demand And Dealer Pressures

Harley-Davidson's analyst price targets have been reset lower, with reductions from firms including UBS, Morgan Stanley, Baird, DA Davidson, and Citi. Wells Fargo also initiated coverage with an Underweight rating and a $15 target, as analysts highlight ongoing demand softness, dealer pressures, and uncertainty around the direction of the business.

HOG: Product Refresh And Buybacks Will Support Future Brand And Margin Resilience

We are trimming our Harley-Davidson fair value estimate to $22.00 from $23.50, reflecting a series of lower Street price targets and analyst concerns about weak demand, dealer health, profit pressure, and higher implied future P/E expectations. Analyst Commentary Street research has tilted cautious on Harley-Davidson, with several firms reducing price targets and flagging execution and demand risks.

HOG: Product Refresh And Share Repurchases Will Support Future Margin Stability

The updated analyst price target for Harley-Davidson has been revised to $23.50 from $26.50. This change reflects recent cuts across the Street as analysts factor in a choppy consumer backdrop, softer profit expectations, and adjusted powersports estimates following Q4 results and industry events.

HOG: Inventory Actions And Lower Price Models Will Support Future Margin Stability

Narrative Update: Harley-Davidson Analysts have reduced their price targets on Harley-Davidson by up to $5, citing weaker retail conditions, margin pressure from clearing inventory, and an expected shift toward lower price point models. This is reflected in lower EPS estimates for coming periods.

Is Harley-Davidson (NYSE:HOG) A Risky Investment?

Feb 09
Is Harley-Davidson (NYSE:HOG) A Risky Investment?

HOG: Inventory Cleanup And Dealer Health Efforts Will Support Future Margin Stability

Analysts have trimmed their fair value estimate for Harley-Davidson to $26.50 from $27.50, citing lower price targets and updated earnings expectations that reflect a softer retail backdrop, margin pressure from inventory clearance, and some product mix headwinds, even as recent commentary highlights efforts to improve dealer health and rebuild trust across the network. Analyst Commentary Recent research updates on Harley-Davidson point to a mixed setup, with price targets moving lower but with some constructive views on execution efforts and dealer health.

HOG: New Leadership Actions Will Drive Inventory Cleanup And Margin Stability

Analysts have trimmed Harley-Davidson's blended price target to a range of about US$21 to US$30, citing concerns about weaker retail demand, inventory-related margin pressure and product mix. These factors are partly offset by confidence in new CEO led inventory actions and efforts to improve dealer health.

HOG: New Leadership Will Drive Inventory Clearance And Future Margin Recovery

The analyst price target for Harley-Davidson has edged down by $0.10 as analysts factor in weaker retail demand, ongoing inventory clearance related margin pressure, and mixed views on the pace of recovery despite recent management actions to improve dealer health. Analyst Commentary Recent Street research reflects a divided view on Harley-Davidson's outlook, with some emphasizing operational progress and others highlighting structural headwinds that could weigh on valuation and earnings power.

Harley-Davidson (NYSE:HOG) Has Announced A Dividend Of $0.18

Dec 06
Harley-Davidson (NYSE:HOG) Has Announced A Dividend Of $0.18

HOG: New Leadership Will Drive Inventory Reset And Future Margin Stability

Harley-Davidson's analyst price target has been trimmed modestly, with fair value estimates easing by about $0.70 per share as analysts factor in weaker retail trends, margin pressure tied to inventory clearance, and a slightly lower future earnings multiple, despite ongoing efforts to improve dealer health and rebuild network trust. Analyst Commentary Recent Street research reflects a widening divide between cautious and constructive views on Harley-Davidson, with valuation resets incorporating both near term execution risk and potential upside from operational changes under new leadership.

HOG: New Leadership Will Drive Dealer Health And Inventory Improvement

Harley-Davidson's analyst price target has been revised downward by $1 to $28. Analysts cite ongoing inventory challenges, cautious retail trends, and mixed outlooks on recent management changes as key factors influencing the adjustment.

A Piece Of The Puzzle Missing From Harley-Davidson, Inc.'s (NYSE:HOG) 26% Share Price Climb

Aug 29
A Piece Of The Puzzle Missing From Harley-Davidson, Inc.'s (NYSE:HOG) 26% Share Price Climb

Harley-Davidson (NYSE:HOG) Takes On Some Risk With Its Use Of Debt

Jul 18
Harley-Davidson (NYSE:HOG) Takes On Some Risk With Its Use Of Debt

Harley-Davidson, Inc. (NYSE:HOG) Might Not Be As Mispriced As It Looks

Jun 16
Harley-Davidson, Inc. (NYSE:HOG) Might Not Be As Mispriced As It Looks

Harley-Davidson (NYSE:HOG) May Have Issues Allocating Its Capital

May 20
Harley-Davidson (NYSE:HOG) May Have Issues Allocating Its Capital

Why Harley-Davidson, Inc. (NYSE:HOG) Could Be Worth Watching

Apr 22
Why Harley-Davidson, Inc. (NYSE:HOG) Could Be Worth Watching

There's No Escaping Harley-Davidson, Inc.'s (NYSE:HOG) Muted Earnings

Mar 18
There's No Escaping Harley-Davidson, Inc.'s (NYSE:HOG) Muted Earnings

Harley-Davidson: Secular Decline And Market Share Deterioration Weaken Outlook

Mar 04

Harley-Davidson's (NYSE:HOG) Upcoming Dividend Will Be Larger Than Last Year's

Feb 20
Harley-Davidson's (NYSE:HOG) Upcoming Dividend Will Be Larger Than Last Year's

Some Investors May Be Worried About Harley-Davidson's (NYSE:HOG) Returns On Capital

Feb 16
Some Investors May Be Worried About Harley-Davidson's (NYSE:HOG) Returns On Capital

Harley-Davidson (NYSE:HOG) Takes On Some Risk With Its Use Of Debt

Jan 31
Harley-Davidson (NYSE:HOG) Takes On Some Risk With Its Use Of Debt

Harley-Davidson, Inc.'s (NYSE:HOG) Earnings Are Not Doing Enough For Some Investors

Dec 16
Harley-Davidson, Inc.'s (NYSE:HOG) Earnings Are Not Doing Enough For Some Investors

Harley-Davidson: The Bikes Might Be Fast, But The Investment Is Not

Dec 14

Harley-Davidson (NYSE:HOG) Is Due To Pay A Dividend Of $0.1725

Dec 01
Harley-Davidson (NYSE:HOG) Is Due To Pay A Dividend Of $0.1725

Harley-Davidson: An Uphill Ride Powered By Its Premium Segments

Dec 01

Análisis de compensación del CEO

¿Cómo ha cambiado la remuneración de Artie Starrs en comparación con los beneficios de Harley-Davidson?
FechaCompensación totalSalarioIngresos de la empresa
Dec 31 2025US$9mUS$304k

US$339m

Compensación vs. Mercado: La compensación total ($USD8.59M) de Artie está en línea con el promedio de empresas de tamaño similar en el mercado US ($USD7.20M).

Compensación vs. Ingresos: Datos insuficientes para comparar la compensación de Artie con los resultados de la empresa.


CEO

Artie Starrs (47 yo)

less than a year
Permanencia
US$8,591,990
Compensación

Mr. Arthur Francis Starrs, III, also known as Artie, has been Chief Executive Officer, President and Director of Harley-Davidson, Inc. since October 1, 2025. He was Chief Executive Officer at Topgolf Inter...


Equipo directivo

NombrePosiciónPermanenciaCompensaciónPropiedad
Arthur Starrs
CEO, President & Directorless than a yearUS$8.59m0.013%
$ 367.2k
Jonathan Root
CFO & Chief Commercial Officer2.9yrsUS$2.46m0.044%
$ 1.2m
Matt Ryan
Chief Marketing & Technology Officerless than a yearUS$2.59msin datos
Paul Krause
Chief Legal6.5yrsUS$1.47m0.029%
$ 787.5k
Bryan Niketh
Chief Operating Officerless than a yearUS$1.78m0.0038%
$ 104.0k
Bryan Beck
Chief Accounting Officerless than a yearsin datos0.0012%
$ 33.7k
Shawn Collins
Director of Investor Relationsno datasin datossin datos
George Prassas
Chief Communications Officer2.3yrssin datossin datos
Tori Termaat
Chief Human Resources Officer4.5yrssin datos0.015%
$ 411.3k
Ray Drea
Chief Stylistno datasin datossin datos
Sajeev Rajasekharan
Managing Director of Asia Emerging Markets & India7.6yrssin datossin datos
Andy Benka
VP of Product Management & Chief of Staff4.5yrssin datossin datos
2.6yrs
Permanencia media
47.5yo
Promedio de edad

Equipo directivo experimentado: El equipo directivo de HOG se considera experimentado (2.6 años antigüedad media).


Miembros de la Junta

NombrePosiciónPermanenciaCompensaciónPropiedad
Arthur Starrs
CEO, President & Directorless than a yearUS$8.59m0.013%
$ 367.2k
Daniel Nova
Independent Directorless than a yearUS$227.50k0.0026%
$ 71.2k
Troy Alstead
Independent Chairman of the Board9.3yrsUS$458.75k0.037%
$ 1.0m
Maryrose Sylvester
Independent Director9.8yrsUS$287.50k0.025%
$ 681.2k
Allan Golston
Independent Director9.3yrsUS$280.00k0.053%
$ 1.4m
James Farley
Independent Director5yrsUS$260.00k0.020%
$ 542.4k
Matthew Reintjes
Independent Directorless than a yearUS$231.25k0.0072%
$ 198.2k
Lori Flees
Independent Director1yrUS$255.00k0.010%
$ 277.6k
Rafeh Masood
Independent Director3.8yrsUS$260.00k0.036%
$ 983.3k
3.8yrs
Permanencia media
58yo
Promedio de edad

Junta con experiencia: La junta directiva de HOG se considera experimentada (3.8 años de antigüedad promedio).


Análisis de la empresa y estado de los datos financieros

DatosÚltima actualización (huso horario UTC)
Análisis de la empresa2026/05/04 12:26
Precio de las acciones al final del día2026/05/01 00:00
Beneficios2025/12/31
Ingresos anuales2025/12/31

Fuentes de datos

Los datos utilizados en nuestro análisis de empresas proceden de S&P Global Market Intelligence LLC. Los siguientes datos se utilizan en nuestro modelo de análisis para generar este informe. Los datos están normalizados, lo que puede introducir un retraso desde que la fuente está disponible.

PaqueteDatosMarco temporalEjemplo Fuente EE.UU. *
Finanzas de la empresa10 años
  • Cuenta de resultados
  • Estado de tesorería
  • Balance
Estimaciones del consenso de analistas+3 años
  • Previsiones financieras
  • Objetivos de precios de los analistas
Precios de mercado30 años
  • Precios de las acciones
  • Dividendos, escisiones y acciones
Propiedad10 años
  • Accionistas principales
  • Información privilegiada
Gestión10 años
  • Equipo directivo
  • Consejo de Administración
Principales avances10 años
  • Anuncios de empresas

* Ejemplo para valores de EE.UU., para no EE.UU. se utilizan formularios y fuentes normativas equivalentes.

A menos que se especifique lo contrario, todos los datos financieros se basan en un periodo anual, pero se actualizan trimestralmente. Esto se conoce como datos de los últimos doce meses (TTM) o de los últimos doce meses (LTM). Más información.

Modelo de análisis y copo de nieve

Los detalles del modelo de análisis utilizado para generar este informe están disponibles en nuestra página de Github, también tenemos guías sobre cómo utilizar nuestros informes y tutoriales en Youtube.

Conozca al equipo de talla mundial que diseñó y construyó el modelo de análisis Simply Wall St.

Métricas industriales y sectoriales

Simply Wall St calcula cada 6 horas nuestras métricas sectoriales y de sección. Los detalles de nuestro proceso están disponibles en Github.

Fuentes analistas

Harley-Davidson, Inc. está cubierta por 29 analistas. 12 de esos analistas presentaron las estimaciones de ingresos o ganancias utilizadas como datos para nuestro informe. Las estimaciones de los analistas se actualizan a lo largo del día.

AnalistaInstitución
David ColemanArgus Research Company
Craig KennisonBaird
Felicia Kantor HendrixBarclays