Playboy (PLBY) Aktienübersicht
Playboy, Inc. ist als Vergnügungs- und Freizeitunternehmen in den Vereinigten Staaten, Australien, China, dem Vereinigten Königreich und international tätig. Mehr Details
| Schneeflocken-Punktzahl | |
|---|---|
| Bewertung | 3/6 |
| Künftiges Wachstum | 3/6 |
| Vergangene Leistung | 2/6 |
| Finanzielle Gesundheit | 0/6 |
| Dividenden | 0/6 |
Belohnungen
Risikoanalyse
PLBY Community Fair Values
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US$3.8
FV
67.4% unterbewertet intrinsischer Abschlag43
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Playboy, Inc. Wettbewerber
Preisentwicklung & Leistung
| Historische Aktienkurse | |
|---|---|
| Aktueller Aktienkurs | US$1.24 |
| 52-Wochen-Hoch | US$2.75 |
| 52-Wochen-Tief | US$1.08 |
| Beta | 1.92 |
| 1 Monat Veränderung | 5.98% |
| 3 Monate Veränderung | -11.43% |
| 1 Jahr Veränderung | -31.87% |
| 3 Jahre Veränderung | -12.68% |
| 5 Jahre Veränderung | -94.13% |
| Veränderung seit IPO | -87.45% |
Aktuelle Nachrichten und Updates
Seeking Alpha • 18h
Playboy: Financial Momentum Remains Strong, For Now
Summary Playboy, Inc. reported strong earnings growth for Q2, sending the stock surging. Licensing revenues remain stable, helped by multi-year contractual guarantees. PLBY's Honey Birdette business has continued to show strong financial momentum, driven by a brand turnaround. Long-term earnings prospects remain cloudy due to PLBY's questionable brand relevance. I estimate PLBY stock to have a fair value of $1.48. Read the full article on Seeking Alpha
Narrative-Update • Jul 10
PLBY: Index Additions Will Support Higher Margin Outlook
Analysts have revised their Playboy price target to $4.00 from $3.00, citing updated assumptions that include a higher discount rate, lower revenue growth expectations, a higher projected profit margin, and a slightly lower future P/E multiple. What’s in the News for Playboy Playboy, Inc.Recent updates
Seeking Alpha • 18h
Playboy: Financial Momentum Remains Strong, For Now
Summary Playboy, Inc. reported strong earnings growth for Q2, sending the stock surging. Licensing revenues remain stable, helped by multi-year contractual guarantees. PLBY's Honey Birdette business has continued to show strong financial momentum, driven by a brand turnaround. Long-term earnings prospects remain cloudy due to PLBY's questionable brand relevance. I estimate PLBY stock to have a fair value of $1.48. Read the full article on Seeking AlphaNarrative-Update • Jul 10
PLBY: Index Additions Will Support Higher Margin Outlook
Analysts have revised their Playboy price target to $4.00 from $3.00, citing updated assumptions that include a higher discount rate, lower revenue growth expectations, a higher projected profit margin, and a slightly lower future P/E multiple. What’s in the News for Playboy Playboy, Inc.
Narrative-Update • Jun 26
PLBY: New Auditor And Control Fixes Will Support Higher Future Earnings
Analysts have modestly raised their Playboy price target to $2.83 from $2.50, reflecting updated assumptions for fair value, discount rate, revenue growth, profit margins, and a higher future P/E multiple. What’s in the News for Playboy On March 26, 2026, Playboy dismissed BDO USA, P.C. as its independent registered public accounting firm following approval by the Board’s Audit Committee, according to a Form 8-K filing.Analyseartikel • May 14
Earnings Miss: Playboy, Inc. Missed EPS And Analysts Are Revising Their Forecasts
It's been a sad week for Playboy, Inc. ( NASDAQ:PLBY ), who've watched their investment drop 17% to US$1.40 in the week...Analyseartikel • Jan 27
Does Playboy (NASDAQ:PLBY) Have A Healthy Balance Sheet?
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Analyseartikel • Jan 08
Playboy, Inc.'s (NASDAQ:PLBY) 26% Share Price Plunge Could Signal Some Risk
Playboy, Inc. ( NASDAQ:PLBY ) shares have retraced a considerable 26% in the last month, reversing a fair amount of...Analyseartikel • Nov 15
Playboy, Inc.'s (NASDAQ:PLBY) Popularity With Investors Is Under Threat From Overpricing
When close to half the companies in the Luxury industry in the United States have price-to-sales ratios (or "P/S...Analyseartikel • Aug 12
Some Confidence Is Lacking In Playboy, Inc.'s (NASDAQ:PLBY) P/S
Playboy, Inc.'s ( NASDAQ:PLBY ) price-to-sales (or "P/S") ratio of 1.3x may not look like an appealing investment...Analyseartikel • Jul 10
Playboy, Inc.'s (NASDAQ:PLBY) Intrinsic Value Is Potentially 68% Above Its Share Price
Key Insights The projected fair value for Playboy is US$3.18 based on 2 Stage Free Cash Flow to Equity Playboy's...Analyseartikel • Mar 16
With A 37% Price Drop For PLBY Group, Inc. (NASDAQ:PLBY) You'll Still Get What You Pay For
PLBY Group, Inc. ( NASDAQ:PLBY ) shareholders that were waiting for something to happen have been dealt a blow with a...Seeking Alpha • Oct 28
PLBY Group: Hefner's Offer For Playboy Got Declined, Company's Future Looks Bleak
Summary PLBY Group, Inc. is struggling with a declining Playboy brand as the company is trying to monetize the brand asset through licensing and services, leading to revenue declines. Playboy's founder's son Cooper Hefner made an offer of $100 million and 10% equity for the Playboy brand assets, but PLBY Group declined the offer. With PLBY Group's operating losses, high debt, and shrinking revenues, the company's future stands uncertain. As a better scenario is unlikely, the PLBY stock has a weak risk-to-reward. Read the full article on Seeking AlphaAnalyseartikel • Sep 29
PLBY Group, Inc. (NASDAQ:PLBY) Soars 39% But It's A Story Of Risk Vs Reward
PLBY Group, Inc. ( NASDAQ:PLBY ) shareholders are no doubt pleased to see that the share price has bounced 39% in the...Analyseartikel • Aug 15
It's Down 33% But PLBY Group, Inc. (NASDAQ:PLBY) Could Be Riskier Than It Looks
PLBY Group, Inc. ( NASDAQ:PLBY ) shareholders that were waiting for something to happen have been dealt a blow with a...Analyseartikel • Jun 18
Sentiment Still Eluding PLBY Group, Inc. (NASDAQ:PLBY)
With a median price-to-sales (or "P/S") ratio of close to 0.9x in the Luxury industry in the United States, you could...Analyseartikel • Mar 13
PLBY Group, Inc.'s (NASDAQ:PLBY) 34% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/SRatio
PLBY Group, Inc. ( NASDAQ:PLBY ) shares have retraced a considerable 34% in the last month, reversing a fair amount of...Analyseartikel • Dec 18
Revenues Not Telling The Story For PLBY Group, Inc. (NASDAQ:PLBY) After Shares Rise 87%
Those holding PLBY Group, Inc. ( NASDAQ:PLBY ) shares would be relieved that the share price has rebounded 87% in the...Analyseartikel • Aug 25
PLBY Group, Inc.'s (NASDAQ:PLBY) 28% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/SRatio
PLBY Group, Inc. ( NASDAQ:PLBY ) shareholders won't be pleased to see that the share price has had a very rough month...Analyseartikel • Aug 14
These Analysts Just Made An Incredible Downgrade To Their PLBY Group, Inc. (NASDAQ:PLBY) EPS Forecasts
The analysts covering PLBY Group, Inc. ( NASDAQ:PLBY ) delivered a dose of negativity to shareholders today, by making...Analyseartikel • Mar 21
PLBY Group, Inc. (NASDAQ:PLBY) Analysts Are Reducing Their Forecasts For This Year
Market forces rained on the parade of PLBY Group, Inc. ( NASDAQ:PLBY ) shareholders today, when the analysts downgraded...Analyseartikel • Sep 07
PLBY Group, Inc. (NASDAQ:PLBY) Shares Could Be 21% Above Their Intrinsic Value Estimate
In this article we are going to estimate the intrinsic value of PLBY Group, Inc. ( NASDAQ:PLBY ) by taking the expected...Analyseartikel • Aug 11
PLBY Group, Inc. (NASDAQ:PLBY) Analysts Are Reducing Their Forecasts For This Year
One thing we could say about the analysts on PLBY Group, Inc. ( NASDAQ:PLBY ) - they aren't optimistic, having just...Seeking Alpha • Aug 05
PLBY Group: Pleasure And Lifestyle Brand Holding On Till Year-End
PLBY Group's revenue growth is focused on direct-to-consumer offerings, licensing business and digital subscriptions. The change in Apple's iOS privacy requirements led to the company's decline in Q1 2022 earnings by increasing its capital expenditures to unsustainable levels. PLBY’s cash balance declined by more than 52% in Q1 2022 to $33.7 million. More than a year after going public through a special purpose acquisition company (SPAC) merger with Mountain Crest Acquisition Corp. (MCAF), PLBY Group (PLBY) is yet to find its footing in the pleasure and leisure accessories business. The stock is down 76% over the past year with quarterly revenues ticking 27.48% lower in Q1 2022 to $69.4 million. It has been a rough patch for the company famed for its Playboy magazine whose last print was published at the beginning of Covid19. Further, the revolution of the internet has shifted the company's focus and made it augment its revenue streams through digital subscriptions, unlocks, and live hangouts. Thesis PLBY Group is yet to optimize its licensing business after revenue in the sector declined 7% (QoQ). The transition from a media company to a lifestyle brand management firm is still taking shape with investors hoping the turnaround strategy will hit home sooner than later. China, its dominant market, is also facing a huge setback largely drawn from the effects of Covid19. Still, the company is working to increase its revenue streams and provide shareholder value in the long run. Business Overview PLBY Group is focused on three main growth props. The first is a direct-to-consumer business portfolio that also encompasses the e-commerce sector. The company's main target is the youth below 35 years that form the largest customer base for sexual wellness and fashion/ apparel. In Q1 2022, PLBY reported that this sector's revenue had grown 125% (YoY) to stand at $49.6 million. E-commerce revenue as a whole grew 300% (YoY) boosted by board and site traffic orders as well as repeat customers. However, cost of sales for the direct-to-consumer bracket increased 52% to $9.9 million in the quarter. The second area of revenue growth for the company is the licensing business predominantly held in China. PLBY is also into gaming offerings such as digital casinos and social games. However, gaming suffered at the onset of the Covid19 pandemic that saw the London Playboy Club closed thereby disrupting gaming revenues. Digital subscriptions form the third base of operations delivering on scalable digital offerings. As of December 31, 2021, PLBY reported a customer base of more than 150,000 subscribers. The company's Playboy Channel can be accessed from other multiple-system operators (MSOs) that include AT&T Inc. (T). Direct-to-Consumer offerings contributed the highest net revenue of the three growth pillars in the three-month ended on March 31, 2022, at $49.642 million. Among the three pillars, digital subscriptions suffered the highest operating losses in the period at $2.4 million and delivered the least net revenues at $4.7 million. Seeking Alpha Revenue Status Strict Covid19 restrictions in China in Q1 2022 dealt a blow to PLBY's revenue margins, especially with its licensing partners in the market that were forced to halt operations at the time. On annual review, the percentage of total net revenues that were attributable to Chinese trademarks reached 48% in 2019. While the company has been working on reducing its reliance on the Chinese market, over the years, the margins are still falling due to the Asian downside. In Q1 2022, the company stated that more than $10 million was realized in China. With the total revenue at $69 million, it means that the company has managed to reduce its Chinese reliance by almost 15% (in the first quarter alone). Notable acquisitions outside China that helped diversify revenue sources included Yandy (acquired in December 2019), TLA (March 2021), and Honey Birdette (done in August 2021). These acquisitions helped to augment revenue since PLBY's total revenue increased to $273.3 million (in the Trailing 12 months to March 2022) from $246.6 million. Seeking Alpha The company's gross profit ((TTM)) also sits at $157.3 million (representing an increase of 11% from $140.5 million realized in December 2021). The year 2022 will be a busy year for Yandy, known for its lingerie, swim costumes, and dance-wear collection. PLBY hopes to leverage the Playboy brand in Yandy, especially during the Halloween season. The company has lined up an expansive growth and investment strategy for consumer products to accelerate sales into the fourth quarter of 2022. E-commerce Disruptions There is still a need to improve the e-commerce space to meet marketing demands. The company explained that Apple's (AAPL) iOS privacy changes had a meaningful impact on the company's marketing efficiency. In the quarter, PLBY's cash decreased by more than 50% (QoQ) due to an increase in marketing expenditure. For other companies like Meta Platforms, 2022 sales are expected to reduce by at least $10 billion as a result of Apple's App Tracking Transparency feature. As we know the privacy feature disrupts the back-end mechanics of most mobile ads that are responsible for confirming whether a product purchase or download has been made by a customer. Tracking customers especially on mobile devices is an essential element that enables companies to know the average ad expenditure that rakes in new customers. The introduction of this restriction may exaggerate the amount of capital expenditure. At the onset, we expect lower e-commerce revenues for Q2 2022 expected on August 9, 2022. As of December 31, 2021, PLBY Group's federal net operating losses (carry-forwards) stood at $203.1 million while state NOLs were $72.3 million. In the 12 months to March 2022, the net losses reported by the company declined 13.64% to $67.1 million (YoY) indicating slight progress in loss reduction. Direct-to-consumer retail platforms owned by the company contributed a total of $147.8 million in revenue against an operating loss of $2.8 million in the year ending on December 31, 2021. Further, licensing revenue declined by $1.1 million to $14.5 million in the quarter showing the impact of Covid19 on the company's operations. Other than China, PLBY is looking to expand its licensing business in India with hopes of increasing its revenue stream outside China. A total of $260.8 billion was realized as total revenue among the top 88 global licensors in a 2022 licensors report. At least $1 billion was recorded among 40 of the brand licensors with entertainment brands topping the list. License Global India, where PLBY intends to expand its licensing business was ranked as one of the fastest-growing countries for fashion, lifestyle, and entertainment brands. Footwear manufacturing giant, Skechers (SKX) currently operating more than 200 stores in India increased its minority stake in 2019 after selling more than 2.7 million pairs in the country. In Q1 2022, Skechers reported its capital expenditures at $89.4 million which included $32.3 million spent on domestic investments including improvement of its Indian business structures. It may take time for PLBY to replicate its Chinese success in the Indian market but the management is focused on improving revenue sources outside China and the US. However, Playboy's viability in the Indian market is still visionary with the company yet to explain its growth strategy in the region. Risks PLBY is yet to stabilize its digital subscription offering including unlocks and live hangouts that will add to the company's revenue stream in the long run. The low net revenues were attributed to decreased subscription revenue from Playboy cable channels. Interestingly, increased expenses in relation to Centerfold operations and the impairment of digital assets adversely affected digital subscriptions operating income. Centerfold is PLBY's creator-led platform poised to uplift the company through its $600 million revenue growth outlook by 2025. The company expects users of the Honey Birdette brand to find it attractive due to its organic customer acquisition feature. PLBY's cash balance declined by more than 52% in Q1 2022 to $33.7 million after it hit a high of $70.5 million in the quarter ending on December 31, 2021. The company is yet to recover from a decrease in store revenue, especially from Lovers stores. It was impacted by the Omicron Variant along with weather disruptions that forced store closures in the quarter. Still, a 23% increase in e-commerce sales made Honey Birdette grow its revenue by more than $22 million with the brand registering an 11% growth in brick and mortar.Aktionärsrenditen
| PLBY | US Luxury | US Markt | |
|---|---|---|---|
| 7D | 6.9% | -4.9% | 1.0% |
| 1Y | -31.9% | -19.5% | 18.4% |
Rendite im Vergleich zur Industrie: PLBY unter dem Niveau der Branche US Luxury , die im vergangenen Jahr eine Rendite von -19.5% erzielte.
Rendite vs. Markt: PLBY hinter dem Markt US zurück, der im vergangenen Jahr eine Rendite von 18.4 erzielte.
Preisvolatilität
| PLBY volatility | |
|---|---|
| PLBY Average Weekly Movement | 9.3% |
| Luxury Industry Average Movement | 7.0% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.2% |
| 10% least volatile stocks in US Market | 3.1% |
Stabiler Aktienkurs: PLBY hatte in den letzten 3 Monaten im Vergleich zum US -Markt keine signifikante Preisvolatilität.
Volatilität im Zeitverlauf: PLBYDie wöchentliche Volatilität (9%) ist im vergangenen Jahr stabil geblieben.
Über das Unternehmen
| Gegründet | Mitarbeiter | CEO | Website |
|---|---|---|---|
| n/a | 394 | Ben Kohn | playboy.com |
Playboy, Inc. ist als Vergnügungs- und Freizeitunternehmen in den Vereinigten Staaten, Australien, China, dem Vereinigten Königreich und international tätig. Das Unternehmen ist in zwei Segmenten tätig: Direct-to-Consumer und Licensing. Es bietet sexuelle Wellness-Produkte wie Dessous, Schlafzimmer-Accessoires, Intimitätsprodukte und andere Produkte für Erwachsene, Bekleidung und Accessoires sowie Schönheits- und Pflegeprodukte wie Hautpflege, Haarpflege, Bad und Körper, Kosmetik und Parfüm an.
Playboy, Inc.'s Grundlagenzusammenfassung
| PLBY grundlegende Statistiken | |
|---|---|
| Marktanteil | US$162.94m |
| Gewinn(TTM) | US$283.00k |
| Umsatz(TTM) | US$125.36m |
525.0x
Kurs-Gewinn-Verhältnis 1.2x
Kurs-Umsatz-VerhältnisIst PLBY zu teuer?
Siehe Fair Value und BewertungsanalyseErträge & Einnahmen
| PLBY Gewinn- und Verlustrechnung (TTM) | |
|---|---|
| Einnahmen | US$125.36m |
| Kosten der Einnahmen | US$34.23m |
| Bruttogewinn | US$91.13m |
| Sonstige Ausgaben | US$90.85m |
| Gewinn | US$283.00k |
Zuletzt gemeldete Gewinne
Jun 30, 2026
Datum des nächsten Gewinnberichts
k.A.
| Gewinn per Aktie (EPS) | 0.0024 |
| Bruttomarge | 72.70% |
| Nettogewinnspanne | 0.23% |
| Schulden/Eigenkapital-Verhältnis | 754.3% |
Wie hat sich PLBY auf lange Sicht entwickelt?
Historische Performance und VergleicheUnternehmensanalyse und Finanzdaten Status
| Daten | Zuletzt aktualisiert (UTC-Zeit) |
|---|---|
| Unternehmensanalyse | 2026/08/12 08:17 |
| Aktienkurs zum Tagesende | 2026/08/12 00:00 |
| Gewinne | 2026/06/30 |
| Jährliche Einnahmen | 2025/12/31 |
Datenquellen
Die in unserer Unternehmensanalyse verwendeten Daten stammen von S&P Global Market Intelligence LLC. Die folgenden Daten werden in unserem Analysemodell verwendet, um diesen Bericht zu erstellen. Die Daten sind normalisiert, was zu einer Verzögerung bei der Verfügbarkeit der Quelle führen kann.
| Paket | Daten | Zeitrahmen | Beispiel US-Quelle * |
|---|---|---|---|
| Finanzdaten des Unternehmens | 10 Jahre |
| |
| Konsensschätzungen der Analysten | +3 Jahre |
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| Marktpreise | 30 Jahre |
| |
| Eigentümerschaft | 10 Jahre |
| |
| Verwaltung | 10 Jahre |
| |
| Wichtige Entwicklungen | 10 Jahre |
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* Beispiel für US-Wertpapiere, für nicht-US-amerikanische Wertpapiere werden gleichwertige regulatorische Formulare und Quellen verwendet.
Sofern nicht anders angegeben, beziehen sich alle Finanzdaten auf einen Jahreszeitraum, werden aber vierteljährlich aktualisiert. Dies wird als Trailing Twelve Month (TTM) oder Last Twelve Month (LTM) Daten bezeichnet. Erfahren Sie mehr.
Analysemodell und Schneeflocke
Details zum Analysemodell, mit dem dieser Bericht erstellt wurde, finden Sie auf unserer Github-Seite; außerdem bieten wir Leitfäden zur Nutzung unserer Berichte und Tutorials auf Youtube an.
Erfahren Sie mehr über das Weltklasse-Team, das das Simply Wall St-Analysemodell entworfen und entwickelt hat.
Metriken für Industrie und Sektor
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Analysten-Quellen
Playboy, Inc. wird von 9 Analysten beobachtet. 3 dieser Analysten hat die Umsatz- oder Gewinnschätzungen übermittelt, die als Grundlage für unseren Bericht dienen. Die von den Analysten übermittelten Daten werden im Laufe des Tages aktualisiert.
| Analyst | Einrichtung |
|---|---|
| Maria Ripps | Canaccord Genuity |
| Alex Fuhrman | Craig-Hallum Capital Group LLC |
| James Heaney | Jefferies LLC |