Playboy (PLBY) Stock Overview
Operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 3/6 |
| Past Performance | 0/6 |
| Financial Health | 1/6 |
| Dividends | 0/6 |
PLBY Community Fair Values
Create NarrativeSee what 6 others think this stock is worth. Follow their fair value or set your own to get alerts.
Playboy, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$1.74 |
| 52 Week High | US$2.53 |
| 52 Week Low | US$0.90 |
| Beta | 2.63 |
| 1 Month Change | 3.57% |
| 3 Month Change | 8.75% |
| 1 Year Change | -7.45% |
| 3 Year Change | -45.28% |
| 5 Year Change | -83.35% |
| Change since IPO | -82.39% |
Recent News & Updates
Playboy: The Asset-Light Transformation, Margins, And Dilution
Dec 12Playboy, Inc.'s (NASDAQ:PLBY) Popularity With Investors Is Under Threat From Overpricing
Nov 15
Some Confidence Is Lacking In Playboy, Inc.'s (NASDAQ:PLBY) P/S
Aug 12Recent updates
Playboy: The Asset-Light Transformation, Margins, And Dilution
Dec 12Playboy, Inc.'s (NASDAQ:PLBY) Popularity With Investors Is Under Threat From Overpricing
Nov 15Some Confidence Is Lacking In Playboy, Inc.'s (NASDAQ:PLBY) P/S
Aug 12Playboy, Inc.'s (NASDAQ:PLBY) Intrinsic Value Is Potentially 68% Above Its Share Price
Jul 10With A 37% Price Drop For PLBY Group, Inc. (NASDAQ:PLBY) You'll Still Get What You Pay For
Mar 16PLBY Group: Hefner's Offer For Playboy Got Declined, Company's Future Looks Bleak
Oct 28PLBY Group, Inc. (NASDAQ:PLBY) Soars 39% But It's A Story Of Risk Vs Reward
Sep 29It's Down 33% But PLBY Group, Inc. (NASDAQ:PLBY) Could Be Riskier Than It Looks
Aug 15Sentiment Still Eluding PLBY Group, Inc. (NASDAQ:PLBY)
Jun 18PLBY Group, Inc.'s (NASDAQ:PLBY) 34% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/SRatio
Mar 13Revenues Not Telling The Story For PLBY Group, Inc. (NASDAQ:PLBY) After Shares Rise 87%
Dec 18PLBY Group, Inc.'s (NASDAQ:PLBY) 28% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/SRatio
Aug 25These Analysts Just Made An Incredible Downgrade To Their PLBY Group, Inc. (NASDAQ:PLBY) EPS Forecasts
Aug 14PLBY Group, Inc. (NASDAQ:PLBY) Analysts Are Reducing Their Forecasts For This Year
Mar 21PLBY Group, Inc. (NASDAQ:PLBY) Shares Could Be 21% Above Their Intrinsic Value Estimate
Sep 07PLBY Group, Inc. (NASDAQ:PLBY) Analysts Are Reducing Their Forecasts For This Year
Aug 11PLBY Group: Pleasure And Lifestyle Brand Holding On Till Year-End
Aug 05PLBY Group: Playboy And The Metaverse Could Imply Significant Stock Undervaluation
May 11Is There An Opportunity With PLBY Group, Inc.'s (NASDAQ:PLBY) 46% Undervaluation?
Feb 07Playboy: Hopping Into The Metaverse
Feb 03Shareholder Returns
| PLBY | US Luxury | US Market | |
|---|---|---|---|
| 7D | -26.9% | 4.8% | -0.9% |
| 1Y | -7.4% | -12.3% | 11.7% |
Return vs Industry: PLBY exceeded the US Luxury industry which returned -11.7% over the past year.
Return vs Market: PLBY underperformed the US Market which returned 11.4% over the past year.
Price Volatility
| PLBY volatility | |
|---|---|
| PLBY Average Weekly Movement | 11.7% |
| Luxury Industry Average Movement | 6.1% |
| Market Average Movement | 6.5% |
| 10% most volatile stocks in US Market | 16.9% |
| 10% least volatile stocks in US Market | 3.0% |
Stable Share Price: PLBY's share price has been volatile over the past 3 months compared to the US market.
Volatility Over Time: PLBY's weekly volatility (12%) has been stable over the past year, but is still higher than 75% of US stocks.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| n/a | 432 | Ben Kohn | playboy.com |
Playboy, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. The company operates through three segments: Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. It offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; apparel and accessories products; visual media and entertainment; and beauty and grooming products, such as skincare, haircare, bath and body, grooming, cosmetics, and fragrance, as well as sells spirits under the Rare Hare brand and ready-to-drink cocktails under the Play Hard brand.
Playboy, Inc. Fundamentals Summary
| PLBY fundamental statistics | |
|---|---|
| Market cap | US$191.81m |
| Earnings (TTM) | -US$28.80m |
| Revenue (TTM) | US$119.51m |
Is PLBY overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PLBY income statement (TTM) | |
|---|---|
| Revenue | US$119.51m |
| Cost of Revenue | US$35.53m |
| Gross Profit | US$83.98m |
| Other Expenses | US$112.79m |
| Earnings | -US$28.80m |
Last Reported Earnings
Sep 30, 2025
Next Earnings Date
n/a
| Earnings per share (EPS) | -0.27 |
| Gross Margin | 70.27% |
| Net Profit Margin | -24.10% |
| Debt/Equity Ratio | 4,959.2% |
How did PLBY perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/12/16 07:46 |
| End of Day Share Price | 2025/12/16 00:00 |
| Earnings | 2025/09/30 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Playboy, Inc. is covered by 10 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Maria Ripps | Canaccord Genuity |
| Alex Fuhrman | Craig-Hallum Capital Group LLC |
| Andrew Uerkwitz | Jefferies LLC |