Modernization Will Advance Hospitality Yet Confront Rising Costs

Key Takeaways

• Growth in first-time buyers and loyalty program integration are strengthening the customer base and boosting recurring revenue potential.
  
• Modernization efforts and demand for flexible vacations are supporting improved margins, robust occupancy, and resilience against economic uncertainty.
  
• Declining owner sales, rising credit risk, and increasing costs threaten margin expansion and earnings, especially as economic uncertainty dampens discretionary spending among the company's core customer base.

Catalysts

A vacation company, engages in the vacation ownership, exchange, rental, and resort and property management businesses in the United States and internationally.

• The company is seeing accelerating first-time buyer sales, with year-over-year growth for four consecutive quarters and first-time buyers now making up a larger share of contract sales. As new owners tend to upgrade or purchase more points over time, this supports future revenue growth and expands the long-term customer base.
  
• Ongoing modernization initiatives-including advanced analytics, AI-based propensity models, expanded digital marketing channels, and automation-are expected to deliver $150M–$200M in incremental adjusted EBITDA run-rate benefits by the end of the next year, improving both revenue and margins.
  
• Leisure travel demand remains robust, with high occupancy rates (nearly 90%) and the company's focus on the upper-upscale customer segment (median income of $150,000+) providing stability and support for strong earnings even amid macroeconomic uncertainty.
  
• Enhanced integration with Marriott's loyalty program and new owner options (such as easier point redemption at thousands of Marriott hotels) are increasing product attractiveness and owner engagement, underpinning higher customer retention and supporting stable recurring revenue.
  
• Increased remote and hybrid work adoption and consumers' prioritization of unique travel experiences align with Marriott Vacations Worldwide's flexible vacation offerings, setting the stage for continued top-line growth and higher occupancy rates across its expanded resort portfolio.

Marriott Vacations Worldwide Future Earnings and Revenue Growth

Assumptions

• Analysts are assuming Marriott Vacations Worldwide's revenue will grow by 22.9% annually over the next 3 years.
• Analysts assume that profit margins will shrink from 7.7% today to 5.6% in 3 years time.
• Analysts expect earnings to reach $350.4 million (and earnings per share of $7.63) by about August 2028, up from $259.0 million today. The analysts are largely in agreement about this estimate.
• In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 12.2x on those 2028 earnings, up from 10.3x today. This future PE is lower than the current PE for the US Hospitality industry at 22.8x.
• Analysts expect the number of shares outstanding to decline by 1.3% per year for the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 12.32%, as per the Simply Wall St company report.

Marriott Vacations Worldwide Future Earnings Per Share Growth

Risks

• Slowing owner sales and lower Value Per Guest (VPG) indicate increasing difficulty upselling existing owners, which can constrain future revenue and profit margin growth as the market matures and existing customers become more reluctant to upgrade or purchase more points.
  
• A persistent increase in loan loss provisions (up 50 basis points this year) and higher defaults in emerging markets like Asia suggest the company's financials are sensitive to economic shifts and less-established borrower pools, potentially pressuring net margins and earnings through elevated credit risk.
  
• Rising product and inventory costs are expected over the next 3-5 years due to more expensive new inventory in regions like Asia and Hawaii, which could compress margins and limit earnings growth if not offset by price increases or higher sales volumes.
  
• Rental profit is under pressure, with a reported 16% decline driven by higher unsold maintenance fees and marketing expense; over time, sustained increases in maintenance and operating costs for aging properties can erode the value proposition for owners and squeeze net margins.
  
• Broader macroeconomic uncertainty and reliance on affluent but potentially price-sensitive consumers (with a median household income of $150,000) leaves revenue and contract sales exposed to declines in discretionary spending during economic downturns or periods of heightened financial market volatility.

Valuation

• The analysts have a consensus price target of $91.8 for Marriott Vacations Worldwide based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $128.0, and the most bearish reporting a price target of just $65.0.
• In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $6.3 billion, earnings will come to $350.4 million, and it would be trading on a PE ratio of 12.2x, assuming you use a discount rate of 12.3%.
• Given the current share price of $76.83, the analyst price target of $91.8 is 16.3% higher.
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.