Have Daktronics Insiders Been Selling Stock?

Simply Wall St

Anyone interested in Daktronics, Inc. (NASDAQ:DAKT) should probably be aware that the Independent Director, John Friel, recently divested US$318k worth of shares in the company, at an average price of US$23.58 each. The eyebrow raising move amounted to a reduction of 15% in their holding.

The Last 12 Months Of Insider Transactions At Daktronics

In the last twelve months, the biggest single sale by an insider was when the Interim Pres., Bradley Wiemann, sold US$322k worth of shares at a price of US$12.89 per share. That means that even when the share price was below the current price of US$22.73, an insider wanted to cash in some shares. We generally consider it a negative if insiders have been selling, especially if they did so below the current price, because it implies that they considered a lower price to be reasonable. Please do note, however, that sellers may have a variety of reasons for selling, so we don't know for sure what they think of the stock price. We note that the biggest single sale was only 20% of Bradley Wiemann's holding.

In total, Daktronics insiders sold more than they bought over the last year. The chart below shows insider transactions (by companies and individuals) over the last year. By clicking on the graph below, you can see the precise details of each insider transaction!

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NasdaqGS:DAKT Insider Trading Volume September 18th 2025

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Insider Ownership

Another way to test the alignment between the leaders of a company and other shareholders is to look at how many shares they own. Usually, the higher the insider ownership, the more likely it is that insiders will be incentivised to build the company for the long term. It appears that Daktronics insiders own 7.4% of the company, worth about US$85m. While this is a strong but not outstanding level of insider ownership, it's enough to indicate some alignment between management and smaller shareholders.

So What Do The Daktronics Insider Transactions Indicate?

An insider sold Daktronics shares recently, but they didn't buy any. Despite some insider buying, the longer term picture doesn't make us feel much more positive. Insiders own shares, but we're still pretty cautious, given the history of sales. We'd practice some caution before buying! So while it's helpful to know what insiders are doing in terms of buying or selling, it's also helpful to know the risks that a particular company is facing. At Simply Wall St, we found 2 warning signs for Daktronics that deserve your attention before buying any shares.

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For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions of direct interests only, but not derivative transactions or indirect interests.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.