Inuvo (INUV) Stock Overview
An advertising technology and services company, develops and commercializes large language generative artificial intelligence that discovers and targets digital audiences in the United States. More details
| Snowflake Score | |
|---|---|
| Valuation | 5/6 |
| Future Growth | 0/6 |
| Past Performance | 0/6 |
| Financial Health | 4/6 |
| Dividends | 0/6 |
Rewards
Risk Analysis
INUV Community Fair Values
Create NarrativeSee what 27 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Inuvo, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$1.84 |
| 52 Week High | US$6.27 |
| 52 Week Low | US$1.62 |
| Beta | 1.24 |
| 1 Month Change | 1.10% |
| 3 Month Change | -1.08% |
| 1 Year Change | -54.27% |
| 3 Year Change | -45.55% |
| 5 Year Change | -72.52% |
| Change since IPO | -99.51% |
Recent News & Updates
Narrative Update • May 07
INUV: AI Media Integration Will Shape Future Upside Potential
Analysts have trimmed their price target on Inuvo by $0.05 to $4.20, citing updated views on revenue growth, profit margins, and a lower assumed future P/E multiple as key drivers of the change. Analyst Commentary Recent research updates present a mixed picture for Inuvo, with one firm trimming its price target and another initiating coverage with a more constructive stance.
New Narrative • Apr 23
Inuvo, Inc. – AI-Powered Programmatic Advertising Integration with FreeWheel
Transaction Overview Inuvo, Inc. (“Inuvo” or “the Company”) has announced a strategic integration with FreeWheel to enhance programmatic media buying through artificial intelligence.
Narrative Update • Apr 20
INUV: AI Privacy Focus And New CEO Transition Will Support Future Upside
Analysts have reduced their average price target on Inuvo by $4, reflecting updated views on discount rates, long term profit margins and future P/E assumptions, while keeping fair value estimates broadly steady. Analyst Commentary Recent research on Inuvo reflects a mix of optimism on long term growth potential and caution around execution risk and valuation assumptions.Narrative Update • Apr 06
INUV: AI Privacy Focus And New CEO Will Drive Future Upside
Analysts have cut their price target on Inuvo by about $5.59 to roughly $5.29, citing updated views on fair value, revenue growth assumptions, and profitability expectations. Analyst Commentary Recent research on Inuvo reflects a mix of optimism on long term potential and caution around execution and valuation, resulting in lower price targets even as some coverage begins with a positive tone.Recent updates
Narrative Update • May 07
INUV: AI Media Integration Will Shape Future Upside Potential
Analysts have trimmed their price target on Inuvo by $0.05 to $4.20, citing updated views on revenue growth, profit margins, and a lower assumed future P/E multiple as key drivers of the change. Analyst Commentary Recent research updates present a mixed picture for Inuvo, with one firm trimming its price target and another initiating coverage with a more constructive stance.New Narrative • Apr 23
Inuvo, Inc. – AI-Powered Programmatic Advertising Integration with FreeWheel
Transaction Overview Inuvo, Inc. (“Inuvo” or “the Company”) has announced a strategic integration with FreeWheel to enhance programmatic media buying through artificial intelligence.Narrative Update • Apr 20
INUV: AI Privacy Focus And New CEO Transition Will Support Future Upside
Analysts have reduced their average price target on Inuvo by $4, reflecting updated views on discount rates, long term profit margins and future P/E assumptions, while keeping fair value estimates broadly steady. Analyst Commentary Recent research on Inuvo reflects a mix of optimism on long term growth potential and caution around execution risk and valuation assumptions.Narrative Update • Apr 06
INUV: AI Privacy Focus And New CEO Will Drive Future Upside
Analysts have cut their price target on Inuvo by about $5.59 to roughly $5.29, citing updated views on fair value, revenue growth assumptions, and profitability expectations. Analyst Commentary Recent research on Inuvo reflects a mix of optimism on long term potential and caution around execution and valuation, resulting in lower price targets even as some coverage begins with a positive tone.Narrative Update • Mar 23
INUV: Rebased Outlook And Leadership Change Will Shape Future Upside Potential
Analysts have reduced Inuvo’s fair value estimate from $6.00 to $4.25. This change reflects updated assumptions around revenue growth, profit margins, discount rates and a lower future P/E that are aligned with recent price target revisions on the stock.
Narrative Update • Mar 08
INUV: Execution On New Guidance And Leadership Shift Will Drive Rerating
Analysts lowered their price target on Inuvo by $4 to $11.50, citing more cautious assumptions on revenue growth, profit margins, and a higher forward P/E multiple. Their long-term fair value estimate remained unchanged at $11.50.Narrative Update • Feb 22
INUV: Rebased Growth Outlook Will Shape Future Upside Under New Leadership
Analysts have reduced their price target on Inuvo by $4 to reflect updated assumptions for fair value, revenue growth, profit margins, discount rates, and a higher future P/E, as highlighted in recent Street research updates. Analyst Commentary Recent Street research around Inuvo reflects a mixed backdrop, with some firms trimming price targets while others are starting coverage with a constructive stance.Narrative Update • Feb 08
INUV: Reduced Marketing Spend In Q3 Will Set Up Q4 Improvement
Analysts trimmed their fair value estimate for Inuvo from US$12.00 to US$11.50 as they factor in slower recent revenue growth and slightly lower profit margin expectations, which are partially offset by a higher assumed future P/E multiple and a modestly higher discount rate. Analyst Commentary Recent research points to a more cautious stance on Inuvo, but there are still clear areas where bullish analysts see room for upside.Narrative Update • Jan 25
INUV: Lower Marketing Spend In Q3 Expected To Set Up Q4 Rebound
Analysts have reduced their 12 month price target on Inuvo to US$10 from US$15, citing slower Q3 revenue growth tied to lower marketing spend, while also indicating expectations for a more favorable growth setup into Q4. Analyst Commentary Bullish analysts are framing the price target cut to US$10 as more of a reset than a negative call, pointing out that the move largely reflects the impact of lower Q3 marketing spend rather than a shift in their longer term view of the business.Narrative Update • Jan 10
INUV: Q4 Marketing Reacceleration Will Be Key To Renewed Upside
Analysts have trimmed their price target on Inuvo to US$10 from US$15, citing slower Q3 revenue growth tied to reduced marketing spend, while expecting the company's growth outlook to improve in Q4. Analyst Commentary Bullish Takeaways Bullish analysts see the lower Q3 marketing spend as a temporary headwind rather than a structural issue, which they factor into a more moderate price target of US$10.Narrative Update • Dec 24
INUV: Fourth Quarter Outlook Expected To Support Bullish Rebound Narrative
Analysts have reduced their price target on Inuvo from $15.00 to $10.00 per share, citing the recent slowdown in revenue growth tied to lower marketing spend, while still expecting a more favorable growth outlook in the fourth quarter. Analyst Commentary Bullish analysts acknowledge the near term impact of reduced marketing spend on Inuvo's third quarter revenue, but emphasize that the underlying demand environment for the company’s technology remains intact.Narrative Update • Dec 10
INUV: Future Upside Will Depend On Q4 Marketing Reacceleration
Analysts have reduced their price target on Inuvo to $10 from $15, citing a temporary slowdown in revenue growth from lower marketing spend. They expect the company’s growth outlook to improve in Q4.Narrative Update • Nov 26
INUV: Revenue Upside Is Expected As Marketing Plans Are Optimized
Narrative Update on Inuvo: Analyst Price Target Adjustment Analysts have lowered their price target for Inuvo from $15 to $10 following a slowdown in revenue growth last quarter and a continued reassessment of the company's forward outlook. Analyst Commentary Following the recent adjustment in Inuvo's price target, analysts have shared both optimistic perspectives and ongoing concerns regarding the company's valuation and growth outlook.Narrative Update • Nov 11
INUV: Revenue Momentum Is Expected To Rebound On Higher Marketing Spend
Analysts have lowered Inuvo's price target by $1.25 to $10.88, citing recent slowing in revenue growth. They also note expectations for improved performance in the coming quarter.Narrative Update • Aug 15
Privacy First AI Targeting Will Open Digital Advertising Markets
As both Inuvo’s net profit margin and future P/E multiple remained effectively stable, analysts left the consensus price target unchanged at $12.12. What's in the News Inuvo reaffirmed earnings guidance, expecting at least 25% year-over-year revenue growth for Q2 2025.New Narrative • May 11
Automation, AI And Self Serve Platform Will Drive Efficiency
Strong demand and growth in Inuvo’s products and technological advancements in AI and automation are expected to drive revenue and efficiency improvements.Shareholder Returns
| INUV | US Software | US Market | |
|---|---|---|---|
| 7D | -1.1% | 1.5% | 2.6% |
| 1Y | -54.3% | -9.2% | 26.2% |
Return vs Industry: INUV underperformed the US Software industry which returned -6% over the past year.
Return vs Market: INUV underperformed the US Market which returned 31.1% over the past year.
Price Volatility
| INUV volatility | |
|---|---|
| INUV Average Weekly Movement | 14.2% |
| Software Industry Average Movement | 9.6% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.1% |
| 10% least volatile stocks in US Market | 3.2% |
Stable Share Price: INUV's share price has been volatile over the past 3 months compared to the US market.
Volatility Over Time: INUV's weekly volatility (14%) has been stable over the past year, but is still higher than 75% of US stocks.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| n/a | 72 | Rob Buchner | inuvo.com |
Inuvo, Inc., an advertising technology and services company, develops and commercializes large language generative artificial intelligence that discovers and targets digital audiences in the United States. The company offers IntentKey, an artificial intelligence, data analytics, and automation tool that can optimize the purchase and placement of advertising in real time without consumer data, which can serve multiple creative formats including agencies and brands; CTV, video, audio, native, display channels; and platform. The company sells its information technology solutions to agencies, brands, and large consolidators of advertising demand.
Inuvo, Inc. Fundamentals Summary
| INUV fundamental statistics | |
|---|---|
| Market cap | US$27.07m |
| Earnings (TTM) | -US$5.10m |
| Revenue (TTM) | US$86.21m |
0.3x
P/S Ratio-5.3x
P/E RatioIs INUV overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| INUV income statement (TTM) | |
|---|---|
| Revenue | US$86.21m |
| Cost of Revenue | US$22.00m |
| Gross Profit | US$64.21m |
| Other Expenses | US$69.31m |
| Earnings | -US$5.10m |
Last Reported Earnings
Dec 31, 2025
Next Earnings Date
May 14, 2026
| Earnings per share (EPS) | -0.35 |
| Gross Margin | 74.49% |
| Net Profit Margin | -5.91% |
| Debt/Equity Ratio | 32.8% |
How did INUV perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/11 04:45 |
| End of Day Share Price | 2026/05/11 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Inuvo, Inc. is covered by 9 analysts. 5 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Brian Kinstlinger | Alliance Global Partners |
| Eric Martinuzzi | Craig-Hallum Capital Group LLC |
| Almas Almaganbetov | Freedom Broker |